【PSG (Paris Saint-Germain)】Parisian Aesthetics Resonate with Tokyo's Retro-Future. PSG Launches Sound Project "Exclusive City Pop".
Paris Saint-Germain (PSG), operated by Baycrew's Co., Ltd., is launching a grand project in Tokyo's streets from May 2, 2026. The highlight is the temporary pop-up store "ICI C'EST PARIS LA MAISON TOKYO". The theme is "sonic branding" that redefines the global trend of "City Pop" with PSG's aesthetics. It marks the beginning of a special experience that hacks not only visuals but also sound and the city itself.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 22:49
- 🔍 Collected: April 28, 2026 at 14:31
- 🤖 AI Analyzed: April 28, 2026 at 14:33 (1 min after Collected)
Baycrew's Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Masayoshi Furumine) operates Paris Saint-Germain (PSG), which will launch a grand project set on the streets of Tokyo from Saturday, May 2, 2026. The stage for this event will be the temporary pop-up store "ICI C'EST PARIS LA MAISON TOKYO".
The theme this time is "sonic branding," which redefines the global trend of "City Pop" with PSG's aesthetics. A special experience that hacks not only visuals but also sound and the city itself is about to begin.
Unlock 'Sound' by touring Shinjuku and Harajuku. Get a limited playlist.
A sound project where the streets of Tokyo and PSG's sensibilities merge.
"Exclusive City Pop" ICI C'EST PARIS LA MAISON TOKYO
- At the flagship stores in Shinjuku and Harajuku, limited postcards with different designs will be distributed.
From the hidden mechanism within, customers who purchase products will receive an "Exclusive City Pop Playlist" that fuses Tokyo street culture with Parisian sophistication.
Experience with your own ears the moment Shibuya, Shinjuku, and Harajuku—streets you thought you knew—are repainted into a "retro-future" landscape by PSG's music selection.
The pinnacle of "Wa" (Japanese style) and "Street." Art pieces depicted by two talents.
A supreme capsule collection, inviting leading Japanese artists BEY and NAKAKI PANTZ, will be simultaneously lined up.
It's a collection of masterpieces that truly deserve to be called art pieces, where traditional "iki" (chic) and modern "dynamic" intersect.
The core of this collection is two creators who interpret Japanese street scenes and traditional culture from their unique perspectives.
What these two have drawn on the canvas of PSG is "wearable art" that transcends mere clothing.
【Artist Profile】
BEY
A standard-bearer of "Wamerican" connecting Japanese and Western, past and future.
An up-and-coming artist who fuses the unique aesthetic of Japanese ukiyo-e with the dynamism of American pop culture.
In this project, PSG's iconic emblem is reinterpreted through the filter of "Japanese Iki." With intricate linework and bold color usage, the symbol of Paris is elevated into a Japanese historical context. His classic yet powerfully modern style is truly the epitome of "Wamerican."
NAKAKI PANTZ
Creator of muses who capture the breath of the city.
An illustrator who depicts "strong, cute, and individual" female figures and has gained immense support in various fields such as fashion, advertising, and music videos.
In this collaboration, the dignified female image resonates with rugged typography, expressing the city's "silence" and "bustle." The graphics, where the "plum" motif symbolizing Japanese beauty and the atmosphere of Parisian streets intertwine, radiate an overwhelming energy while being somewhat poetic. Her sensibility, which captivates the era, opens up a new facet of PSG.
【Information】
■ ICI C’EST PARIS LA MAISON TOKYO
Event Overview
Period: May 2 (Saturday) - May 5 (Tuesday), 2026
Venue: 19-3 Udagawa-cho, Shibuya-ku, Tokyo
Business Hours: 11:00〜21:00
Admission: Free (*Some content requires advance reservation and has limited capacity)
*Program details will be announced later on the special website: https://www.psg.fr/en/icp-tokyo-jp
The theme this time is "sonic branding," which redefines the global trend of "City Pop" with PSG's aesthetics. A special experience that hacks not only visuals but also sound and the city itself is about to begin.
Unlock 'Sound' by touring Shinjuku and Harajuku. Get a limited playlist.
A sound project where the streets of Tokyo and PSG's sensibilities merge.
"Exclusive City Pop" ICI C'EST PARIS LA MAISON TOKYO
- At the flagship stores in Shinjuku and Harajuku, limited postcards with different designs will be distributed.
From the hidden mechanism within, customers who purchase products will receive an "Exclusive City Pop Playlist" that fuses Tokyo street culture with Parisian sophistication.
Experience with your own ears the moment Shibuya, Shinjuku, and Harajuku—streets you thought you knew—are repainted into a "retro-future" landscape by PSG's music selection.
The pinnacle of "Wa" (Japanese style) and "Street." Art pieces depicted by two talents.
A supreme capsule collection, inviting leading Japanese artists BEY and NAKAKI PANTZ, will be simultaneously lined up.
It's a collection of masterpieces that truly deserve to be called art pieces, where traditional "iki" (chic) and modern "dynamic" intersect.
The core of this collection is two creators who interpret Japanese street scenes and traditional culture from their unique perspectives.
What these two have drawn on the canvas of PSG is "wearable art" that transcends mere clothing.
【Artist Profile】
BEY
A standard-bearer of "Wamerican" connecting Japanese and Western, past and future.
An up-and-coming artist who fuses the unique aesthetic of Japanese ukiyo-e with the dynamism of American pop culture.
In this project, PSG's iconic emblem is reinterpreted through the filter of "Japanese Iki." With intricate linework and bold color usage, the symbol of Paris is elevated into a Japanese historical context. His classic yet powerfully modern style is truly the epitome of "Wamerican."
NAKAKI PANTZ
Creator of muses who capture the breath of the city.
An illustrator who depicts "strong, cute, and individual" female figures and has gained immense support in various fields such as fashion, advertising, and music videos.
In this collaboration, the dignified female image resonates with rugged typography, expressing the city's "silence" and "bustle." The graphics, where the "plum" motif symbolizing Japanese beauty and the atmosphere of Parisian streets intertwine, radiate an overwhelming energy while being somewhat poetic. Her sensibility, which captivates the era, opens up a new facet of PSG.
【Information】
■ ICI C’EST PARIS LA MAISON TOKYO
Event Overview
Period: May 2 (Saturday) - May 5 (Tuesday), 2026
Venue: 19-3 Udagawa-cho, Shibuya-ku, Tokyo
Business Hours: 11:00〜21:00
Admission: Free (*Some content requires advance reservation and has limited capacity)
*Program details will be announced later on the special website: https://www.psg.fr/en/icp-tokyo-jp