EYETHINK to Host Special Eyewear Event for JIL SANDER OLIVER PEOPLES
EYETHINK, operated by BAYCREW'S Co., Ltd., will hold a special eyewear event for JIL SANDER OLIVER PEOPLES at SELECT by BAYCREW'S. Over 300 models, including collaboration eyewear, will be showcased, along with an engraving service and a launch party.
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- 📰 Published: April 29, 2026 at 03:26
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EYETHINK, operated by BAYCREW'S Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Director & CEO: Masayoshi Furumine), will host a special eyewear event for JIL SANDER OLIVER PEOPLES at SELECT by BAYCREW'S. The event will feature a wide range of over 300 models, primarily focusing on JIL SANDER OLIVER PEOPLES collaboration eyewear, alongside in-line models from OLIVER PEOPLES.
This marks JIL SANDER's first eyewear collaboration, characterized by a balance of modern and minimalist elements, and contrasting features. The designs combine angular hardness with sculptural softness, coldness with warmth, and industrial with organic elements. The forms highlight the core characteristics of OLIVER PEOPLES through sculptural and dramatic contours. The collection includes variations rich in contemporary design, such as voluminous acetate materials and core wires integrated like jewelry.
* Other color variations will also be available.
- Name Engraving -
During the event period, customers purchasing cell-frame eyewear at the venue will be offered an engraving service to personalize their eyewear with names, initials, or messages. This special service allows customers to create a unique pair of glasses.
* Please note that the delivery is expected in approximately two weeks after purchase. For details, please inquire with the staff at the store.
A launch party will be held on the first day, May 1st (Friday), from 16:00 to 20:00. Attendees can get a sneak peek at the luxurious new lineup, enjoy music, finger foods, and drinks. We invite you to experience the special atmosphere curated by EYETHINK. We sincerely look forward to your visit.
JIL SANDER OLIVER PEOPLES Special eyewear event
Date: May 1st, 2026 (Friday) - May 17th, 2026 (Sunday)
Venue: SELECT by BAYCREW'S, Toranomon Hills Station Tower 3F, 2-6-3 Toranomon, Minato-ku, Tokyo
Opening Hours: 11:00 - 20:00
EYETHINK
An eyewear specialty select shop that timely proposes products that can become standard, with "timeless, ageless, genderless" as keywords. With fashion styling as its core, it provides safe and secure services with specialists possessing advanced optometry skills and extensive optical knowledge.
ONLINE STORE
INSTAGRAM
Company Information
[BAYCREW'S Co., Ltd.]
Founded: July 22, 1977
Representative Director Chairman: Shigeru Sugimura
Representative Director President & CEO: Masayoshi Furumine
Head Office: 1-23-21 Shibuya, Shibuya-ku, Tokyo
Business Activities: Planning, manufacturing, and sales of total fashion for women and men, operation of directly managed stores, operation of restaurants, operation of online retail sites, and sales of furniture.
Group Companies: Saint James Japon Co., Ltd., WILL WORKS Co., Ltd., LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd.
HP: http://www.baycrews.co.jp/
This marks JIL SANDER's first eyewear collaboration, characterized by a balance of modern and minimalist elements, and contrasting features. The designs combine angular hardness with sculptural softness, coldness with warmth, and industrial with organic elements. The forms highlight the core characteristics of OLIVER PEOPLES through sculptural and dramatic contours. The collection includes variations rich in contemporary design, such as voluminous acetate materials and core wires integrated like jewelry.
* Other color variations will also be available.
- Name Engraving -
During the event period, customers purchasing cell-frame eyewear at the venue will be offered an engraving service to personalize their eyewear with names, initials, or messages. This special service allows customers to create a unique pair of glasses.
* Please note that the delivery is expected in approximately two weeks after purchase. For details, please inquire with the staff at the store.
A launch party will be held on the first day, May 1st (Friday), from 16:00 to 20:00. Attendees can get a sneak peek at the luxurious new lineup, enjoy music, finger foods, and drinks. We invite you to experience the special atmosphere curated by EYETHINK. We sincerely look forward to your visit.
JIL SANDER OLIVER PEOPLES Special eyewear event
Date: May 1st, 2026 (Friday) - May 17th, 2026 (Sunday)
Venue: SELECT by BAYCREW'S, Toranomon Hills Station Tower 3F, 2-6-3 Toranomon, Minato-ku, Tokyo
Opening Hours: 11:00 - 20:00
EYETHINK
An eyewear specialty select shop that timely proposes products that can become standard, with "timeless, ageless, genderless" as keywords. With fashion styling as its core, it provides safe and secure services with specialists possessing advanced optometry skills and extensive optical knowledge.
ONLINE STORE
Company Information
[BAYCREW'S Co., Ltd.]
Founded: July 22, 1977
Representative Director Chairman: Shigeru Sugimura
Representative Director President & CEO: Masayoshi Furumine
Head Office: 1-23-21 Shibuya, Shibuya-ku, Tokyo
Business Activities: Planning, manufacturing, and sales of total fashion for women and men, operation of directly managed stores, operation of restaurants, operation of online retail sites, and sales of furniture.
Group Companies: Saint James Japon Co., Ltd., WILL WORKS Co., Ltd., LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd.
HP: http://www.baycrews.co.jp/