JOURNAL STANDARD x Pretty Good: Exclusive Crazy Pattern Caps Inspired by 70s-80s Music Culture

Baycrews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Masayoshi Furumine) has announced the release of an exclusive crazy pattern cap from its brand 'JOURNAL STANDARD,' in collaboration with the headwear brand 'Pretty Good.'

Pretty Good is based on the concept of values such as 'pretty good' or 'just right.' Since its debut in 2025, the brand has developed products that combine humor with unique perspectives, centered around long-bill caps—a rarity in the market—with themes like fruit-colored palettes and fictional grass baseball leagues.

This exclusive collaboration draws inspiration from the music culture of the 1970s and 80s, capturing the transition from rock to punk and techno. Based on the historical background where fashion became visual self-expression in street culture, the design boldly mixes fonts and color combinations from that era. The base uses the brand's signature long-bill specification, creating a design that balances strong visual impact—extending even to the eyelets in a crazy pattern—with a nostalgic mood.

Combining JOURNAL STANDARD's editorial perspective with Pretty Good's playfulness, this headwear is designed for everyone to enjoy, regardless of gender or personal fashion style.

[Release Details] Release Date: Scheduled for 4/23 (Thu) Available at: All JOURNAL STANDARD stores / VISIT JOURNAL STANDARD / Online Store Inquiry: JOURNAL STANDARD Omotesando MEN’S Phone: 03-6418-7961

[ITEM INFO] Pretty Good × JOURNAL STANDARD Exclusive CRAZY CAP Price: 9,900- (incl. tax) Size: FREE Color: Pink, Navy

[Related Information] 'Pretty Good more variations' at JOURNAL STANDARD A 'Pretty Good more variations' event is scheduled to be held at the JOURNAL STANDARD Omotesando MEN’S store in mid-May. For details, please wait for information on the official Instagram accounts: @prettygood_japan @journalstandard.jp

[Corporate Overview] Baycrews Co., Ltd. Established: July 22, 1977 Chairman: Shigeru Sugimura President & CEO: Masayoshi Furumine Address: 1-23-21 Shibuya, Shibuya-ku, Tokyo Business: Planning, manufacturing, and sales of total fashion for women and men, operation of direct retail stores, restaurants, online shopping sites, and furniture sales.