The "JOURNAL STANDARD" (hereinafter referred to as JS), operated by Baycrews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Director CEO: Masayoshi Furumine), has released the FRED PERRY for JOURNAL STANDARD 26SS CAPSULE COLLECTION.

"FRED PERRY for JOURNAL STANDARD 26SS CAPSULE COLLECTION"

"FRED PERRY," with roots in British tennis culture, has deep ties to music and street culture. Its products, which combine functionality, universality, and culture, have transcended time to exist as everyday wear.

While previous collaborations have materialized interpretations not found in existing products and presented "new entry points to FRED PERRY," this season marks a shift in approach. The focus is on re-examining the brand's inherent signatures and background, and how to naturally blend them into modern daily life.

With "Way out," which signifies a subway exit in the UK, as the keyword, the aim is to serve as an "exit" to release and digest the culture and context accumulated by the brand into daily life.

Furthermore, the designs are conceived with consideration for Japan's climate, daily usage environments, skin tones, and bone structure. Not as a special garment, but as something that can be continuously worn as an extension of daily life. This collection is realized through accumulated consideration and experimentation for that purpose.

Launch Details Release Date: Early April Distribution Stores: All JOURNAL STANDARD stores / VISIT JOURNAL STANDARD / Online Store Inquiries: JOURNAL STANDARD Omotesando Store MENS Phone Number: 03-6418-7961

ITEM INFO FRED PERRY EX POCKET PIQUE SHIRT Eliminating the football color details that have been featured for several seasons, this new item incorporates pocket details and was developed entirely from scratch, from materials to base patterns.

The pocket detail, a brand icon, is not merely decorative but a "quiet practicality" designed in a position that naturally functions with everyday movements. The width of the body has also been made more relaxed to ensure a greater range of motion. The material uses a denser pique knit than existing ones, reducing fabric stretch and sag.

It is a piece that will gradually soften with repeated wear and washing, sublimating into a wardrobe that conforms to the wearer's body.

FRED PERRY EX POCKET PIQUE SHIRT Price: ¥17,600 (intax) Size: S, M, L Color: Black, White, Yellow

Online Exclusive Pre-order: https://baycrews.jp/item/detail/journalstandard/cutsew/26071610006910

FRED PERRY EX BEANIE The knit cap is based on the wool-blend material model, which is only available in autumn/winter in the inline collection, but has been recreated using cotton material.

By combining a chamfered three-dimensional structure that allows for both shallow and deep wear with a jersey knit, it achieves both a reassuring thickness and stable fitting.

It has been reconstructed into a product that can be incorporated into daily life, regardless of the season.

FRED PERRY EX BEANIE Price: ¥11,000 (intax) Size: FREE Color: Black, Yellow

Online Exclusive Pre-order: https://baycrews.jp/item/detail/journalstandard/hat/26095610003410

FRED PERRY EX Tennis Trousers The tennis trousers, which have been continuously offered, adopt pinstripes, a symbolic textile in the brand's archives, and have been redesigned as an original material. While possessing specifications for home washing, the gloss of the yarn has been reduced to achieve a soft texture akin to natural fibers.

Furthermore, practical details have been incorporated, such as belt loops combined with side adjusters inspired by the archives, double-welt pockets on the hip, and elastic loops on both sides to accommodate movement.

FRED PERRY EX Tennis Trousers Price: ¥28,600 (intax) Size: M, L Color: Black, Natural

Online Exclusive Pre-order: https://baycrews.jp/item/detail/journalstandard/pants/26030610006310

"Way out" to digest the concept of culture. It is not a new entrance, but an exit to return to daily life.

COMPANY INFO [Baycrews Co., Ltd.] Founded: July 22, 1977 Chairman: Shigeru Sugimura President & CEO: Masayoshi Furumine Headquarters: 1-23-21 Shibuya, Shibuya-ku, Tokyo Business Description: Planning, manufacturing, and sales of total fashion for women and men, operation of directly managed stores, operation of restaurants, operation of internet mail order sites, and furniture sales. Group Companies: Saint James Japon Co., Ltd., WILL WORKS Co., Ltd., LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd. HP: http://www.baycrews.co.jp/

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  • Source: PR TIMES
  • Category: News