[PSG (Paris Saint-Germain) × Ryohei Kaneda (YES)] Reconstructing Tradition and Embracing the Warmth of the Streets. A Special Collaboration Capsule Collection is Born.

Paris Saint-Germain (PSG), operated by BAYCREW'S CO., LTD. (Headquarters: Shibuya-ku, Tokyo, Representative Director & CEO: Masayoshi Furumine), is launching a special collaboration capsule collection with Ryohei Kaneda (YES). The core of this collaboration lies in over 10 graphic artworks that uniquely interpret and reconstruct the PSG emblem. Through Mr. Kaneda's work, who has spun a delicate yet edgy visual language at the forefront of the culture scene with clients like NIKE, THE NORTH FACE, and RISING JAM, the club's identity transcends mere 'symbols' and is elevated into 'art pieces' in garment form.

【Product Insight】 The main product, the MA-1 jacket, is a piece where the toughness of authentic military wear coexists with contemporary maison sensibility.

• Silhouette: A wide silhouette with boldly enlarged armholes. The gathered sleeves create a sense of street-level gravitas and relaxed 'adult composure'. • Ribbing: Thick ribbing is intentionally used for the hem and cuffs to create a strong presence. By emphasizing classic details, it gives the garment a powerful character that sets it apart from recent minimalism. • Zipper: The front is adorned with a dull-sheen silver IDEAL zipper. It adds a refined sparkle to the substantial body, ensuring a luxurious texture. • Artwork: The intricate embroidery on the back, chest, and sleeves traces Mr. Kaneda's reconstruction process. Despite the multi-color palette, the harmonious balance is a testament to his mastery as a graphic magician.

【Creative Concept】 The creative inspiration stems from the affinity between PSG's 'emblem' and Japanese 'mon (family crests)'. Based on the atmosphere of Tokyo and the image connecting Japan and France, symbolic and minimal artwork has been composed. The pleasant rhythm created by orderly arrangement aims for an elegant finish. Furthermore, meticulous attention to detail, from fabric texture and color to silhouette, has been applied to imbue the entire product with the mood of the artwork.

This project strips away as much production and decoration as possible, focusing on the 'essential strength of clothing'. It proposes a style that, without being overly pretentious, offers a sense of effortless cool and embodies the current Tokyo atmosphere for the discerning adult sensibility. By not imposing too many restrictions, the creator's perspective, purely pursuing 'good things', breathes new 'warmth' into the giant icon that is PSG. While blending into everyday scenery, it undeniably asserts its distinctiveness at first glance. PSG × Ryohei Kaneda. This is not just apparel; it is a record of ongoing street culture.

【Ryohei Kaneda】 Art Director, Graphic Designer. Principal of YES. Began self-taught design production during university and moved to the UK after graduation. Upon returning to Japan, he established the creative studio YES after working at groovisions. Member of the electronic music festival DOME and the creative team CEKAI. He handles art direction and graphic design across a wide range of fields, including fashion, music, branding, lifestyle, books, and digital media. His method of interpreting existing contexts and presenting new perspectives is highly acclaimed both domestically and internationally. Major works include collaboration collections with 'NIKE' and 'KANGOL', creative direction for 'RIP SLYME', visuals and campaigns for 'THE NORTH FACE', 'SONY', 'PLEATS PLEASE by ISSEY MIYAKE', 'UNIQLO', 'ASICS', music design for 'Shuta Hasunuma', 'Yuzu', 'ASAGIRI JAM', public art and art direction for 'GINZA SIX MOMENT', start ramp design for cycling at 'TOKYO 2020', and art direction for Scene 5 at the 'EXPO 2020 DUBAI' Japan Pavilion, among others.

Inquiries regarding this matter: BAYCREW'S CO., LTD. / Paris Saint-Germain Store Tokyo Press Contact