Release of the FRED PERRY for JOURNAL STANDARD 26SS CAPSULE COLLECTION

The "FRED PERRY for JOURNAL STANDARD 26SS CAPSULE COLLECTION" will be released by "JOURNAL STANDARD" (hereinafter JS), operated by BAYCREW'S Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Director and CEO: Masayoshi Komine).

"FRED PERRY for JOURNAL STANDARD 26SS CAPSULE COLLECTION"

Rooted in British tennis culture, "FRED PERRY" has been deeply connected with music and street culture. Products that combine functionality, universality, and culture continue to exist as everyday wear beyond eras.

In past collaborations, JS has materialized interpretations that do not exist conventionally, presenting a "new gateway to FRED PERRY." This season, however, the approach has shifted. They have taken a fresh look at the brand's inherent signatures and background, focusing on how to naturally blend them into modern everyday life.

Using the keyword "Way out," which means subway exit in the UK, the goal was to serve as an "exit" that unleashes and digests the culture and context accumulated by the brand into daily life.

Furthermore, it is designed taking into account the Japanese climate, daily usage environment, skin tone, and body structure. The goal is not to be a special piece of clothing, but to be worn continuously as an extension of everyday life. This collection is established through the accumulation of such considerations and trials.

Deployment Details Release date: Early April Available stores: All JOURNAL STANDARD stores / VISIT JOURNAL STANDARD / Online store Contact: JOURNAL STANDARD Omotesando Store MENS Phone number: 03-6418-7961

ITEM INFO FRED PERRY EX POCKET PIQUE SHIRT