[Batten Beans] Nine from "Nine Dayo" Appointed CEO of Thai Subsidiary. Combining 20 Years of Japanese Corporate CM/TV Production Experience with KOL Strategy. One-Stop Support from Market Research to Marketing Strategy.
Batten Beans has established a subsidiary in Bangkok, Thailand, appointing influencer "Nine" as CEO. This expansion merges 20 years of Japanese video production expertise with KOL strategy to offer comprehensive one-stop support for Japanese companies expanding into Southeast Asia.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 17:00
- 🔍 Collected: April 9, 2026 at 08:30
- 🤖 AI Analyzed: April 20, 2026 at 12:30 (268h 0m after Collected)
Batten Beans Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Fumiya Abe), a company specializing in video production and marketing support, is pleased to announce the establishment of its local subsidiary, "Batten (Thailand) Co., Ltd.," in Bangkok, Thailand.
With this establishment, we also announce that "Nine (Nine Dayo @ninedayo)," an influencer who enjoys immense support as a bridge between Japan and Thailand, has been appointed CEO of the Thai corporation.
Through this establishment, Batten Beans will leverage its over 20 years of experience in video production and advertising agency operations to promote overseas expansion support for countries including Thailand and the wholesale of high-quality Japanese matcha.
Batten (Thailand) will thoroughly handle on-site operations such as marketing strategy and market research leveraging KOL influence, support for market entry, import and sales of Japanese products, and restaurant operations. We will build a one-stop system that strongly supports Japanese companies' overseas expansion by connecting strategic planning with on-site sales and operations through "Japanese Quality x Thai Execution Power."
**Background and Objectives of Establishment**
Batten Beans has so far provided video marketing support primarily to government agencies and major corporations in Japan. To meet the needs of Japanese companies considering expansion into the rapidly growing Thai market, we have established a local corporation. By welcoming Nine, who deeply understands the cultures of both Japan and Thailand and possesses overwhelming influence, we will build a unique marketing and distribution support system that delivers Japan's "reliable technology and products" to the "hearts of Thai consumers."
**◆Comment from Fumiya Abe (Batten Beans Representative)**
The mission of the Batten Group is to turn our clients' challenges into "tangible forms." For over 20 years, I have honed an uncompromising craftsmanship spirit in the field of Japanese video production. The "communication skills" cultivated through supporting government agencies and major corporations are our great assets.
We have now established the local subsidiary Batten (Thailand) to respond to the needs for expansion into the Thai market.
We welcome Nine, an influencer with overwhelming influence in Japan and Thailand, as our new CEO, fusing her ability to create local excitement with our high-quality creative output.
In Thailand, we will provide thorough support from market research to KOL marketing and store operations. In Japan, centered on our advertising agency business, we have also officially launched the wholesale business of high-quality Japanese matcha. With strong accompanying support focused on "emotion and excitement," we will create a future yet unseen together with all of you.
With this establishment, we also announce that "Nine (Nine Dayo @ninedayo)," an influencer who enjoys immense support as a bridge between Japan and Thailand, has been appointed CEO of the Thai corporation.
Through this establishment, Batten Beans will leverage its over 20 years of experience in video production and advertising agency operations to promote overseas expansion support for countries including Thailand and the wholesale of high-quality Japanese matcha.
Batten (Thailand) will thoroughly handle on-site operations such as marketing strategy and market research leveraging KOL influence, support for market entry, import and sales of Japanese products, and restaurant operations. We will build a one-stop system that strongly supports Japanese companies' overseas expansion by connecting strategic planning with on-site sales and operations through "Japanese Quality x Thai Execution Power."
**Background and Objectives of Establishment**
Batten Beans has so far provided video marketing support primarily to government agencies and major corporations in Japan. To meet the needs of Japanese companies considering expansion into the rapidly growing Thai market, we have established a local corporation. By welcoming Nine, who deeply understands the cultures of both Japan and Thailand and possesses overwhelming influence, we will build a unique marketing and distribution support system that delivers Japan's "reliable technology and products" to the "hearts of Thai consumers."
**◆Comment from Fumiya Abe (Batten Beans Representative)**
The mission of the Batten Group is to turn our clients' challenges into "tangible forms." For over 20 years, I have honed an uncompromising craftsmanship spirit in the field of Japanese video production. The "communication skills" cultivated through supporting government agencies and major corporations are our great assets.
We have now established the local subsidiary Batten (Thailand) to respond to the needs for expansion into the Thai market.
We welcome Nine, an influencer with overwhelming influence in Japan and Thailand, as our new CEO, fusing her ability to create local excitement with our high-quality creative output.
In Thailand, we will provide thorough support from market research to KOL marketing and store operations. In Japan, centered on our advertising agency business, we have also officially launched the wholesale business of high-quality Japanese matcha. With strong accompanying support focused on "emotion and excitement," we will create a future yet unseen together with all of you.