QuizKnock, operated by baton Inc. (Shinagawa-ku, Tokyo, CEO Yosuke Kinugawa), in collaboration with Upopoy (National Ainu Museum and Park), operated by the Ainu Museum and Cultural Promotion Foundation (Chuo-ku, Sapporo, Chairman Teruki Tsunemoto), will hold a tour-type quiz rally event, "Aim for the Goal by Experiencing Ainu Culture! A Challenge from QuizKnock in Upopoy," from July 11, 2026 (Sat) to March 31, 2027 (Wed).

Upopoy (National Ainu Museum and Park), a hub for the revival and creation of Ainu culture, opened in Shiraoi Town, Hokkaido, in 2020.

This event is an experiential event where participants can deepen their understanding of Ainu culture while enjoying quizzes as they tour the grounds of Upopoy, surrounded by rich nature.

QuizKnock is in charge of creating the quizzes for this event. This is a collaborative project aimed at broadening interest in Ainu culture among a wide range of generations and allowing them to experience its charm through quizzes.

By touring the exhibits and facilities while tackling quizzes set up at 8 locations within the park, visitors can further deepen their understanding of Ainu culture.

Furthermore, participants who complete the quiz rally will receive an original sticker as a participation prize.

This event is designed for all ages, from children to adults, so please join us!

Comment from QuizKnock

QuizKnock has created a quiz rally set in the vast Upopoy!

Quizzes await that can only be solved by fully utilizing knowledge and inspiration. Explore the exhibits and facilities within the park and try to solve them while searching for hints!

New learning and discoveries that can only be experienced at Upopoy await you. Please try it on-site!

Event Overview

Event Name: Aim for the Goal by Experiencing Ainu Culture! A Challenge from QuizKnock in Upopoy

Event Period: July 11, 2026 (Sat) - March 31, 2027 (Wed)

*Times are subject to Upopoy's opening hours.

Location: Upopoy (National Ainu Museum and Park), 2-3 Wakakusa-cho, Shiraoi-gun, Shiraoi Town, Hokkaido

Participation Fee: Free (separate admission fee required)

Target Audience: All ages (recommended for upper elementary school students and junior high school students and above)

Estimated Time: Approximately 1-2 hours

Content: A quiz rally event supervised by QuizKnock. A tour-type content where participants tackle quizzes related to Ainu culture while visiting 8 quiz points set up within the park.

Participation Prize: An original sticker will be presented to those who clear the final question.

Special Website: https://ainu-upopoy.go.jp/quizknock

Organizer: Ainu Museum and Cultural Promotion Foundation

Quiz Production: QuizKnock

Secretariat: "A Challenge from QuizKnock in Upopoy" Executive Committee (within Canon Marketing Japan Inc.)

About QuizKnock

QuizKnock is a media outlet that fuses entertainment and knowledge, operated by quiz king Takumi Izawa. With the concept of "learning that begins with fun," they deliver articles and videos every day that serve as opportunities to "know" something. The number of subscribers to their YouTube channel (https://www.youtube.com/c/QuizKnock) has surpassed 2.6 million. They are currently running the "QuizKnock 10th Anniversary Project" towards their 10th anniversary on October 2, 2026.

About baton Inc.

baton Inc. operates various services and produces content that connects play and learning to realize its vision of "a world where you learn as you play." Through services that combine entertainment and education, they provide opportunities to unlock one's potential.

For inquiries regarding this matter, please contact:

baton Inc. Public Relations Team

Email: qk_media@baton8.com

Company Profile

Company Name: baton Inc.

Established: October 2013

CEO: Yosuke Kinugawa

Corporate Website: https://baton8.com/

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: QuizKnock