BAT Japan to Adjust Prices for Certain glo™ Sticks Effective June 1; virto™ Prices Remain Unchanged
British American Tobacco Japan has announced that it will revise the retail prices for certain glo™ heated tobacco sticks, effective June 1, 2026.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 20:00
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 26, 2026 at 12:01 (29 min after Collected)
British American Tobacco Japan (BAT Japan) has decided to revise the retail prices for certain glo™ heated tobacco sticks effective Monday, June 1, 2026.
The price revisions apply to all products under the 'neo™', 'KENT', and 'Lucky Strike' brands for the glo™ HYPER series. This revision has been announced following approval from the Ministry of Finance.
Prices for all 'virto™' sticks under the glo™ Hilo series will remain unchanged.
For further details on the retail prices effective June 1, please refer to the attached document.
BAT Japan will continue to strive to provide high-quality products that meet the diverse needs of consumers aged 20 and over.
The price revisions apply to all products under the 'neo™', 'KENT', and 'Lucky Strike' brands for the glo™ HYPER series. This revision has been announced following approval from the Ministry of Finance.
Prices for all 'virto™' sticks under the glo™ Hilo series will remain unchanged.
For further details on the retail prices effective June 1, please refer to the attached document.
BAT Japan will continue to strive to provide high-quality products that meet the diverse needs of consumers aged 20 and over.
FAQ
glo™専用スティックの価格改定はいつからですか？
2026年6月1日（月）から実施されます。
価格改定の対象となる銘柄は何ですか？
glo™ HYPERシリーズ専用スティックである「neo™（ネオ）」「KENT（ケント）」「Lucky Strike（ラッキー・ストライク）」の全銘柄が対象です。
「virto™（ヴァルト）」も価格改定されますか？
いいえ、「virto™」全銘柄については価格が据え置かれます。
BATジャパンはどのような製品を展開していますか？
紙巻たばこに加え、加熱式たばこ（グローなど）、オーラルたばこ（ベロなど）といったスモークレス製品の輸入および販売を行っています。
たばこハームリダクション（THR）とは何ですか？
紙巻たばこのような燃焼式製品から、リスク低減の可能性を秘めたスモークレスなたばこ・ニコチン製品への切り替えを促す取り組みです。