BAT Japan Launches 2,000 Yen Discount Campaign to Commemorate the 1st Anniversary of 'glo™ Hilo'

British American Tobacco Japan, Ltd. (Headquarters: Minato-ku, Tokyo; President: Mauricio Lara; hereinafter 'BAT Japan') will run a nationwide discount campaign for 'glo™ Hilo' and 'glo™ Hilo Plus' for a limited time from Monday, May 25, 2026, to Sunday, June 14, 2026 [1]. This campaign is to commemorate the 1st anniversary of the launch of the heated tobacco device 'glo™ Hilo,' to express gratitude for the patronage so far, and to provide an opportunity for more adult smokers to experience the product.

During the period, at convenience stores nationwide [2], the official glo™ online store, and glo™ Store Ginza, 'glo™ Hilo' will be offered at 1,980 yen (tax included) and 'glo™ Hilo Plus' at 4,980 yen (tax included), representing a 2,000 yen discount for each device.

■ About the 'glo™ Hilo' series
The 'glo™ Hilo' series is a heated tobacco device that fuses advanced technology with refined functional beauty. Thanks to the new heating technology 'TurboStart™ Technology', the 'glo™ Hilo' heats up in just 5 seconds, while the 'glo™ Hilo Plus' completes heating within 10 seconds, delivering a deep and smooth drawing experience. Furthermore, the screen equipped on the side of the device allows users to intuitively monitor the device's status, such as session progress and remaining battery level.

■ 'glo™ Hilo' & 'glo™ Hilo Plus' Product Overview Notes
[1] The campaign period varies depending on the retailer and online store.
- Convenience stores nationwide, glo™ Store Ginza, glo™ & VELO Official Online Shop (https://www.shopglovelo.jp/): May 25, 2026 (Mon) 0:00 - June 7 (Sun) 23:59
- Official glo™ Yahoo! Store (https://shopping.geocities.jp/glo/), Official glo™ Rakuten Store (https://www.rakuten.ne.jp/gold/glo-online/): May 25, 2026 (Mon) 0:00 - June 14 (Sun) 23:59
- Amazon: May 25, 2026 (Mon) 0:00 - June 14 (Sun) 23:59

[2] Some stores may not carry the products depending on inventory. Available colors also vary by sales channel.
[3] Based on internal testing of newly manufactured devices. Refers to the time required to fully charge from a depleted state; actual time may vary depending on battery age and temperature environment.
[4] Based on internal testing of newly manufactured devices. Refers to the time required to reach 80% charge from a depleted state; actual time may vary depending on battery age and temperature environment.
[5] The number of sessions is based on internal testing of a fully charged Hilo device or glo™ Hilo Plus charging case, and may vary depending on individual usage.
[6] Excludes cases where specific coupons or discounts provided at certain retail stores apply. Selling prices may vary by store. Other device discount campaigns similar to this one may be implemented concurrently or at any time in the future.

About heated tobacco glo™
The latest information on products and campaigns can be found below.
glo™ Official Website: https://www.myglo.com/jp/ja/
glo™ Official Instagram (@glo_japan): https://www.instagram.com/glo.japan/
Flagship Store 'glo™ Store Ginza': https://www.myglo.com/jp/ja/event/glo-store-ginza

About BAT Japan
Company Name: British American Tobacco Japan, Ltd.
Address: Midtown Tower 20F, 9-7-1 Akasaka, Minato-ku, Tokyo 107-6220
Representative: President Mauricio Lara
Official Website: https://www.batj.com/

BAT (British American Tobacco) is a global company driving multi-category consumer goods businesses. Headquartered in London, UK, it employs over 47,000 people. The company promotes portfolio transformation with a view to long-term sustainability to accelerate the transition to a 'Smokeless World.'