Enjoyable Anytime, Anywhere: Oral Tobacco 'VELO' Introduces Two New 'Highly Stimulating' Brands from its Popular Icy Berry Flavor
British American Tobacco Japan will launch two new brands, 'Intense' and 'X-Intense', featuring a stronger stimulation to its VELO Icy Berries lineup. They will be available sequentially from May 4, 2026.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 01:30
- 🔍 Collected: April 24, 2026 at 17:02
- 🤖 AI Analyzed: April 24, 2026 at 21:30 (4h 27m after Collected)
British American Tobacco Japan, Ltd. (Headquarters: Minato-ku, Tokyo, Representative: Mauricio Lara, hereinafter "BAT Japan") will sequentially launch two new brands, "VELO Icy Berries Intense*1" and "VELO Icy Berries X-Intense*1", from the oral tobacco "VELO" starting May 4, 2026, at the glo™ & VELO Official Online Shop*2, glo™ Store Ginza, and tobacco retailers nationwide*3.
"VELO" is a smokeless tobacco originating from Sweden that can be used simply by placing a white pouch under the lip. "VELO Icy Berries Medium", launched in March 2025, has been highly acclaimed by many for its juicy flavor blending the powerful refreshing sensation of spearmint with raspberry, blueberry, and blackberry. Building on this popularity, the lineup is being expanded with two new highly stimulating brands in the same series.
"VELO Icy Berries Intense*1" offers a stronger stimulation than Medium, while "VELO Icy Berries X-Intense*1" caters to customers seeking even higher levels of stimulation. This provides a wide lineup to choose from according to usage experience and preference.
"VELO Icy Berries Intense*1"
Features a juicy berry flavor that blends the refreshing sensation of spearmint with raspberry, blueberry, and blackberry. Along with a taste that balances a cool sensation and fruitiness, it provides a stronger stimulation than Medium, making it suitable for those who want to enjoy both moderate stimulation and flavor.
"VELO Icy Berries X-Intense*1"
Similarly combining the cool sensation of spearmint and the juicy taste of berries, it features an even stronger stimulation. By offering a stronger stimulation than Intense, it will be developed as an option for those seeking a robust kick.
About VELO
"VELO" pouches are filled with carefully selected ingredients, including tobacco leaves, water, plant-derived components, sweeteners, and aromas, all packed in a pure white pouch. Because the tobacco leaves are neither burned nor heated, it produces no smoke or odor, allowing it to be enjoyed anytime, anywhere due to the nature of the product. Additionally, it reduces the generation of toxicants by 99% compared to combustible cigarettes*4, making it one of the options with the potential to reduce health risks*5. Since its launch in Fukuoka Prefecture in February 2020 in Japan, it has gradually expanded its sales channels. Going forward, we will continue to roll out products with various stimulations and flavors to match changing customer tastes and preferences, making them available for purchase in more accessible locations and in highly compatible usage scenarios.
VELO products available for purchase at glo™ Store Ginza
At the glo™ Store Ginza, you can purchase all VELO products except for "VELO Spiffy Spearmint Ultra". Furthermore, within the store, you can sample 6 VELO products that have a "Medium" stimulation level.
Additionally, on the official website, we are running the "VELO Sample Program", a campaign where users who register as members and apply will unfailingly receive one free product sample.
■ Product Overview
*1 This product does not contain actual fruit or fruit juice.
*2 Official online store is here:
- glo™ & VELO Official Online Shop: https://www.shopglovelo.jp/
*3 Some stores may not carry these products.
*4 This product is not risk-free and contains addictive nicotine. This comparison evaluates the reduction of 9 priority toxicants in the emissions from a reference combustible cigarette (approx. 9mg tar) versus the emissions during the use of VELO, independently selected for reduction prioritization from cigarette smoke.
*5 Based on the weight of scientific evidence, assuming complete transition from smoking combustible cigarettes. This does not mean these products carry no health risks. These products contain addictive nicotine.
*6 This product does not contain milk, tea leaves, or their extracts.
*7 Sales on the official online store will begin on Thursday, May 7, 2026.
About Oral Tobacco "VELO"
For the latest information on products and campaigns, please visit the official website.
- VELO Official Website: https://www.velo.com/jp/ja/
About BAT Japan
Company Name: British American Tobacco Japan, Ltd.
Address: 10...
"VELO" is a smokeless tobacco originating from Sweden that can be used simply by placing a white pouch under the lip. "VELO Icy Berries Medium", launched in March 2025, has been highly acclaimed by many for its juicy flavor blending the powerful refreshing sensation of spearmint with raspberry, blueberry, and blackberry. Building on this popularity, the lineup is being expanded with two new highly stimulating brands in the same series.
"VELO Icy Berries Intense*1" offers a stronger stimulation than Medium, while "VELO Icy Berries X-Intense*1" caters to customers seeking even higher levels of stimulation. This provides a wide lineup to choose from according to usage experience and preference.
"VELO Icy Berries Intense*1"
Features a juicy berry flavor that blends the refreshing sensation of spearmint with raspberry, blueberry, and blackberry. Along with a taste that balances a cool sensation and fruitiness, it provides a stronger stimulation than Medium, making it suitable for those who want to enjoy both moderate stimulation and flavor.
"VELO Icy Berries X-Intense*1"
Similarly combining the cool sensation of spearmint and the juicy taste of berries, it features an even stronger stimulation. By offering a stronger stimulation than Intense, it will be developed as an option for those seeking a robust kick.
About VELO
"VELO" pouches are filled with carefully selected ingredients, including tobacco leaves, water, plant-derived components, sweeteners, and aromas, all packed in a pure white pouch. Because the tobacco leaves are neither burned nor heated, it produces no smoke or odor, allowing it to be enjoyed anytime, anywhere due to the nature of the product. Additionally, it reduces the generation of toxicants by 99% compared to combustible cigarettes*4, making it one of the options with the potential to reduce health risks*5. Since its launch in Fukuoka Prefecture in February 2020 in Japan, it has gradually expanded its sales channels. Going forward, we will continue to roll out products with various stimulations and flavors to match changing customer tastes and preferences, making them available for purchase in more accessible locations and in highly compatible usage scenarios.
VELO products available for purchase at glo™ Store Ginza
At the glo™ Store Ginza, you can purchase all VELO products except for "VELO Spiffy Spearmint Ultra". Furthermore, within the store, you can sample 6 VELO products that have a "Medium" stimulation level.
Additionally, on the official website, we are running the "VELO Sample Program", a campaign where users who register as members and apply will unfailingly receive one free product sample.
■ Product Overview
*1 This product does not contain actual fruit or fruit juice.
*2 Official online store is here:
- glo™ & VELO Official Online Shop: https://www.shopglovelo.jp/
*3 Some stores may not carry these products.
*4 This product is not risk-free and contains addictive nicotine. This comparison evaluates the reduction of 9 priority toxicants in the emissions from a reference combustible cigarette (approx. 9mg tar) versus the emissions during the use of VELO, independently selected for reduction prioritization from cigarette smoke.
*5 Based on the weight of scientific evidence, assuming complete transition from smoking combustible cigarettes. This does not mean these products carry no health risks. These products contain addictive nicotine.
*6 This product does not contain milk, tea leaves, or their extracts.
*7 Sales on the official online store will begin on Thursday, May 7, 2026.
About Oral Tobacco "VELO"
For the latest information on products and campaigns, please visit the official website.
- VELO Official Website: https://www.velo.com/jp/ja/
About BAT Japan
Company Name: British American Tobacco Japan, Ltd.
Address: 10...