'glo™ Hyper Pro' Available at a Limited-Time Price of 1,480 Yen Starting April 27
British American Tobacco Japan has announced a limited-time campaign offering the heated tobacco device 'glo™ Hyper Pro' for 1,480 yen.
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- 📰 Published: April 23, 2026 at 23:00
- 🔍 Collected: April 23, 2026 at 14:31
- 🤖 AI Analyzed: April 23, 2026 at 22:26 (7h 55m after Collected)
British American Tobacco Japan, Ltd. (Headquarters: Minato-ku, Tokyo, Representative: Mauricio Lara, hereafter "BAT Japan") will hold a campaign offering all five colors of the heated tobacco device "glo™ Hyper Pro" at a special limited-time price of 1,480 yen (tax included) from April 27 (Monday) to May 24 (Sunday), 2026.
This campaign will be rolled out at convenience stores nationwide [1], the official glo™ online store and various official online stores [2], as well as the glo™ Store Ginza. It provides an opportunity to try the "glo™ Hyper Pro" at a more affordable price, encouraging the transition from combustible cigarettes to heated tobacco.
Additionally, the "glo™ Hilo" and "glo™ Hilo Plus" will also be available at a 2,000 yen discount off the manufacturer's suggested retail price for all device colors from April 27 (Monday) to May 10 (Sunday), 2026, at the official glo™ online store, various official online stores [2], and the glo™ Store Ginza.
Furthermore, the prices of the dedicated sticks for "glo™ Hyper Pro"—"Lucky Strike" at 450 yen, "KENT" at 500 yen, and "neo™" at 500 yen—and the "virto" sticks dedicated to "glo™ Hilo" and "glo™ Hilo Plus" at 580 yen, will remain unchanged from the current retail prices effective April 1, 2026.
Features of "glo™ Hyper Pro"
The "glo™ Hyper Pro" is equipped with heating technology aiming for higher satisfaction through "HEATBOOST™ Technology." Also, the "TASTE SELECT™ Dial" allows for smooth switching between two heating modes: Standard and Boost. By selecting Boost mode, the flavor is further enhanced [3]. Furthermore, the "EASYVIEW™ Screen" on the side of the device features an AMOLED display, allowing users to check the device status at a glance, including charging status, heating mode, and session progress.
About the "glo™ Hilo" Series
The "glo™ Hilo" series is a heated tobacco device that fuses advanced technology with refined functional beauty. Thanks to the new heating "TurboStart™ Technology," a punchy and smooth smoking experience is achieved in just 5 seconds for the "glo™ Hilo" and within 10 seconds for the "glo™ Hilo Plus." Also, the screen mounted on the side of the device allows users to intuitively grasp the device's status, such as session progress and remaining battery life.
"glo™ Hyper Pro" Product Overview
"glo™ Hilo" and "glo™ Hilo Plus" Product Overview
[1] May not be available at some stores or depending on stock. Also, available colors vary by sales channel.
[2] Click here for the official online stores:
- glo™ & VELO Official Online Shop: https://www.shopglovelo.jp/
- Official glo™ Yahoo! Store: https://shopping.geocities.jp/glo/
- Official glo™ Rakuten Market Store: https://www.rakuten.ne.jp/gold/glo-online/
- Also available on Amazon.
[3] Compared to the Standard mode of glo™ Hyper Pro.
[4] Based on in-house tests on devices immediately after manufacturing. Refers to the time required to fully charge from a state of zero remaining charge; the required time may vary depending on the battery's age and temperature environment.
[5] The number of sessions is based on in-house testing of fully charged Hilo devices or glo™ Hilo Plus charging cases and may vary depending on individual usage.
[6] Campaigns similar to this one may be implemented in the future. Also, the actual selling price may vary by sales channel.
[7] Based on in-house tests on devices immediately after manufacturing. Refers to the time required to reach 80% charge from a state of zero remaining charge; the required time may vary depending on the battery's age and temperature environment.
About heated tobacco glo™
The latest information on products and campaigns can be viewed below.
This campaign will be rolled out at convenience stores nationwide [1], the official glo™ online store and various official online stores [2], as well as the glo™ Store Ginza. It provides an opportunity to try the "glo™ Hyper Pro" at a more affordable price, encouraging the transition from combustible cigarettes to heated tobacco.
Additionally, the "glo™ Hilo" and "glo™ Hilo Plus" will also be available at a 2,000 yen discount off the manufacturer's suggested retail price for all device colors from April 27 (Monday) to May 10 (Sunday), 2026, at the official glo™ online store, various official online stores [2], and the glo™ Store Ginza.
Furthermore, the prices of the dedicated sticks for "glo™ Hyper Pro"—"Lucky Strike" at 450 yen, "KENT" at 500 yen, and "neo™" at 500 yen—and the "virto" sticks dedicated to "glo™ Hilo" and "glo™ Hilo Plus" at 580 yen, will remain unchanged from the current retail prices effective April 1, 2026.
Features of "glo™ Hyper Pro"
The "glo™ Hyper Pro" is equipped with heating technology aiming for higher satisfaction through "HEATBOOST™ Technology." Also, the "TASTE SELECT™ Dial" allows for smooth switching between two heating modes: Standard and Boost. By selecting Boost mode, the flavor is further enhanced [3]. Furthermore, the "EASYVIEW™ Screen" on the side of the device features an AMOLED display, allowing users to check the device status at a glance, including charging status, heating mode, and session progress.
About the "glo™ Hilo" Series
The "glo™ Hilo" series is a heated tobacco device that fuses advanced technology with refined functional beauty. Thanks to the new heating "TurboStart™ Technology," a punchy and smooth smoking experience is achieved in just 5 seconds for the "glo™ Hilo" and within 10 seconds for the "glo™ Hilo Plus." Also, the screen mounted on the side of the device allows users to intuitively grasp the device's status, such as session progress and remaining battery life.
"glo™ Hyper Pro" Product Overview
"glo™ Hilo" and "glo™ Hilo Plus" Product Overview
[1] May not be available at some stores or depending on stock. Also, available colors vary by sales channel.
[2] Click here for the official online stores:
- glo™ & VELO Official Online Shop: https://www.shopglovelo.jp/
- Official glo™ Yahoo! Store: https://shopping.geocities.jp/glo/
- Official glo™ Rakuten Market Store: https://www.rakuten.ne.jp/gold/glo-online/
- Also available on Amazon.
[3] Compared to the Standard mode of glo™ Hyper Pro.
[4] Based on in-house tests on devices immediately after manufacturing. Refers to the time required to fully charge from a state of zero remaining charge; the required time may vary depending on the battery's age and temperature environment.
[5] The number of sessions is based on in-house testing of fully charged Hilo devices or glo™ Hilo Plus charging cases and may vary depending on individual usage.
[6] Campaigns similar to this one may be implemented in the future. Also, the actual selling price may vary by sales channel.
[7] Based on in-house tests on devices immediately after manufacturing. Refers to the time required to reach 80% charge from a state of zero remaining charge; the required time may vary depending on the battery's age and temperature environment.
About heated tobacco glo™
The latest information on products and campaigns can be viewed below.