BAT Japan Sponsors "Super Smoking Area" at Niconico Chokaigi 2026; "REMIX POD" Game with Luxury Prizes Also Held at Main Booth "Kinmirai Smoking Area" Featuring Walking Robots
British American Tobacco Japan (BAT Japan) will sponsor the "Super Smoking Area" at Niconico Chokaigi 2026, distributing free smoke- and odor-free oral tobacco "VELO" to visitors aged 20 and over. The main booth, named "Kinmirai Smoking Area," will feature an immersive, futuristic experience with quadruped robots and a "REMIX POD" game offering luxury prizes, based on VELO's campaign theme "REMIX Your Moment."
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- 📰 Published: April 22, 2026 at 23:00
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British American Tobacco Japan G.K. (Headquarters: Minato-ku, Tokyo; Representative: Mauricio Lara; hereinafter "BAT Japan") will sponsor the "Super Smoking Area" at "Niconico Chokaigi 2026," held at Makuhari Messe on Saturday, April 25th and Sunday, April 26th, 2026. They will distribute free*1 smoke- and odor-free oral tobacco "VELO" to visitors aged 20 and over who wish to try it at the smoking area. Additionally, at the main smoking area booth, named "Kinmirai Smoking Area," visitors can enjoy the "REMIX POD" game, offering luxury prizes based on VELO's campaign theme "REMIX Your Moment."*2
■ About Special Initiatives at the "Kinmirai Smoking Area"
Among the three "Super Smoking Areas," the main booth, named "Kinmirai Smoking Area," expresses an immersive, advanced, and futuristic worldview through VELO product trial experiences provided by quadruped robots.
Furthermore, at the same booth, the "REMIX POD" will be implemented, based on VELO's latest campaign "REMIX Your Moment." This initiative will present prizes*4 perfect for "MOMENTS" when one wants to use VELO, without exception.
*1 Participation requires a VELO trial.
*2 Please note that prizes may end when supplies run out.
■ About Oral Tobacco "VELO"
Oral tobacco "VELO" is a Swedish-born smoke-free tobacco that allows users to enjoy the sensation of tobacco by simply placing a white pouch inside their lip. Since it does not use fire or devices, and does not burn or heat tobacco leaves, it produces no smoke or odor and can be used hands-free. This makes it ideal for enjoying without interrupting immersive activities like gaming or live concerts, or during travel on trains or airplanes, offering enjoyment anytime, anywhere in various situations.
It was launched in Fukuoka Prefecture in February 2020, and since then, sales channels have been expanded. Moving forward, we will continue to develop products with diverse sensations and flavors, proposing choices for a wider range of usage scenarios.
Services for visitors at the "Kinmirai Smoking Area"
■ VELO Trial Experience Target Products
■ About "REMIX POD"
*Image is for illustration purposes only.
Participation conditions: Visitors who have completed a VELO product trial within the booth.
Game flow: When you place your hand over the contactless sensor next to the gacha machine, one of the icons for each MOMENT (games, music, sports) will light up randomly, and a capsule will emerge. Inside the capsule, you will receive a prize*4 from either Prize A, B, or C, themed after each MOMENT, without exception.
*4 Please note that prizes may end when supplies run out.
Event Overview
■ Date and Time
April 25, 2026 (Sat) 10:00-18:00 (Last entry 17:30)
April 26, 2026 (Sun) 10:00-17:00 (Last entry 16:30)
■ Location
Makuhari Messe International Exhibition Halls 1-11, Event Hall
Super Smoking Area: Halls 3, 7, 10
■ About Niconico Chokaigi 2026
"Niconico Chokaigi," Niconico's super-huge event, will be held at Makuhari Messe with the concept of "recreating all (or most) of Niconico on the ground."
It features "Creator Cross," where internet-born creators such as Vocaloid producers, singers, dancers, cosplayers, streamers, game commentators, and VTubers gather.
It also offers various projects such as "Choka Niconico," where diverse Vocaloid producers from legends to rookies perform, "Choka Utattemita," where visitors can sing on stage with professional sound and lighting, and the popular booth "Choka Yugi," where various games can be enjoyed.
Furthermore, "Choka Niconico Bon Odori" will be held, where visitors dance around a yagura (scaffolding) to Vocaloid songs and anime songs, creating excitement throughout the venue.
https://chokaigi.jp/2026/about/
About Oral Tobacco "VELO"
Latest information on products and campaigns can be found on the official website.
VELO Official Website: https://www.velo.com/jp/ja/
About BAT Japan
Company Name: British American Tobacco Japan G.K.
Location: Midtown Tower 20F, 9-7-1 Akasaka, Minato-ku, Tokyo 107-6220
Representative: President Mauricio Lara
Official Website: https://www.batj.com/
BAT (British American Tobacco) is a global company leading a multi-category consumer goods business.
Keywords:
■ About Special Initiatives at the "Kinmirai Smoking Area"
Among the three "Super Smoking Areas," the main booth, named "Kinmirai Smoking Area," expresses an immersive, advanced, and futuristic worldview through VELO product trial experiences provided by quadruped robots.
Furthermore, at the same booth, the "REMIX POD" will be implemented, based on VELO's latest campaign "REMIX Your Moment." This initiative will present prizes*4 perfect for "MOMENTS" when one wants to use VELO, without exception.
*1 Participation requires a VELO trial.
*2 Please note that prizes may end when supplies run out.
■ About Oral Tobacco "VELO"
Oral tobacco "VELO" is a Swedish-born smoke-free tobacco that allows users to enjoy the sensation of tobacco by simply placing a white pouch inside their lip. Since it does not use fire or devices, and does not burn or heat tobacco leaves, it produces no smoke or odor and can be used hands-free. This makes it ideal for enjoying without interrupting immersive activities like gaming or live concerts, or during travel on trains or airplanes, offering enjoyment anytime, anywhere in various situations.
It was launched in Fukuoka Prefecture in February 2020, and since then, sales channels have been expanded. Moving forward, we will continue to develop products with diverse sensations and flavors, proposing choices for a wider range of usage scenarios.
Services for visitors at the "Kinmirai Smoking Area"
■ VELO Trial Experience Target Products
■ About "REMIX POD"
*Image is for illustration purposes only.
Participation conditions: Visitors who have completed a VELO product trial within the booth.
Game flow: When you place your hand over the contactless sensor next to the gacha machine, one of the icons for each MOMENT (games, music, sports) will light up randomly, and a capsule will emerge. Inside the capsule, you will receive a prize*4 from either Prize A, B, or C, themed after each MOMENT, without exception.
*4 Please note that prizes may end when supplies run out.
Event Overview
■ Date and Time
April 25, 2026 (Sat) 10:00-18:00 (Last entry 17:30)
April 26, 2026 (Sun) 10:00-17:00 (Last entry 16:30)
■ Location
Makuhari Messe International Exhibition Halls 1-11, Event Hall
Super Smoking Area: Halls 3, 7, 10
■ About Niconico Chokaigi 2026
"Niconico Chokaigi," Niconico's super-huge event, will be held at Makuhari Messe with the concept of "recreating all (or most) of Niconico on the ground."
It features "Creator Cross," where internet-born creators such as Vocaloid producers, singers, dancers, cosplayers, streamers, game commentators, and VTubers gather.
It also offers various projects such as "Choka Niconico," where diverse Vocaloid producers from legends to rookies perform, "Choka Utattemita," where visitors can sing on stage with professional sound and lighting, and the popular booth "Choka Yugi," where various games can be enjoyed.
Furthermore, "Choka Niconico Bon Odori" will be held, where visitors dance around a yagura (scaffolding) to Vocaloid songs and anime songs, creating excitement throughout the venue.
https://chokaigi.jp/2026/about/
About Oral Tobacco "VELO"
Latest information on products and campaigns can be found on the official website.
VELO Official Website: https://www.velo.com/jp/ja/
About BAT Japan
Company Name: British American Tobacco Japan G.K.
Location: Midtown Tower 20F, 9-7-1 Akasaka, Minato-ku, Tokyo 107-6220
Representative: President Mauricio Lara
Official Website: https://www.batj.com/
BAT (British American Tobacco) is a global company leading a multi-category consumer goods business.
Keywords: