"Lucky Strike Black Series" 5 Brands Retail Price Reduced by 20 Yen to 450 Yen from May 1st

British American Tobacco Japan G.K. (Headquarters: Minato-ku, Tokyo; Representative: Mauricio Lara; hereinafter "BAT Japan") announced that it will reduce the retail price of a total of five brands of its "Lucky Strike Black Series" cigarettes by 20 yen, from 470 yen (tax included) to 450 yen (tax included), effective May 1, 2026 (Friday).

The "Lucky Strike Black Series" is one of the "Lucky Strike" cigarette series, offering a lineup that includes menthol and berry menthol products.

This retail price revision is announced with the approval of the Ministry of Finance.

BAT Japan will continue to strive to provide high-quality products that meet the diverse needs of consumers aged 20 and over.

Retail Price Revision List

Effective date: May 1, 2026

Cigarettes Lucky Strike (5 brands)

About BAT Japan

BAT (British American Tobacco) is a global company leading a multi-category consumer goods business. Headquartered in London, UK, it employs over 47,000 people.

The company is accelerating its transition to a "smokeless world" by promoting portfolio transformation with a long-term sustainability perspective. To achieve this transformation, the company aims to increase the number of users of its smokeless products to 50 million by 2030 and generate over 50% of group revenue from smokeless products by 2035. Over 34.1 million adult users worldwide (as of the end of 2025) use the company's smokeless brands, with many of these users having completely switched from cigarettes or reduced their consumption.

The foundational concept for this transformation is Tobacco Harm Reduction (THR). THR is an initiative to encourage smokers who are likely to continue smoking to switch from combustible products like cigarettes to potentially reduced-risk smokeless tobacco and nicotine products. The company publicly shares its views on THR, evidence-based knowledge, and the evolution of its efforts through "Omni™," while continuously strengthening its research and scientific framework.

BAT Japan (British American Tobacco Japan) is the Japanese subsidiary of BAT. It began its tobacco sales business in Japan in 1984, and the history of BAT Japan started in 2001. Currently, in addition to cigarettes, it imports and sells smokeless products such as heated tobacco and oral tobacco. Its main brands in Japan are glo™, VELO, neo™, KENT, KOOL, and LUCKY STRIKE.

Request Regarding Publication Method

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