【Wellness Startup BASYO's Dream】Towards a Society Where Health is the Norm. Starting with the Office.
Wellness startup BASYO launched the "Let's Start a Healthy Office" support campaign on April 1st. For the first 50 companies, BASYO will provide free corporate logo customization for its office-oriented exercise habituation system, "Office Wellness Station," aiming to resolve inactivity among the working generation and promote the integration of health management into workplaces.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 20:23 (483h 35m after Collected)
Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is the dream of "BASYO Co., Ltd."
BASYO Co., Ltd., a wellness startup that supports the creation of "enjoyable, sustainable, and effortless" healthy habits with professional guidance, will launch the "Let's Start a Healthy Office" support campaign starting April 1st, the beginning of the new fiscal year. For the first 50 companies, BASYO will provide free corporate logo customization for its office-oriented exercise habituation system, "Office Wellness Station."
BASYO aims for "a society where health is the norm," and as a first step, it will expand environments where health-building naturally continues, starting from the "office," where many working individuals spend the longest hours during the day.
## Background: The "Inactivity Challenge" for the Working Generation and the "Lack of On-site Penetration" in Health Management
As desk-centric work styles become widespread, "prolonged sitting" and "inactivity" among the working generation are drawing attention as significant health challenges. In Japan, reports indicate that the average sitting time for adults is approximately 7 hours, one of the longest in the world, making prolonged sitting a daily norm. Furthermore, the achievement rate for recommended physical activity levels, as indicated by the Ministry of Health, Labour and Welfare's "Physical Activity and Exercise Guide 2023," remains at 46.6%, with more than half not meeting the target. *1
These health challenges are not limited to individual concerns but also affect corporate productivity. "Presenteeism," where individuals work while experiencing physical discomfort and cannot perform at their full potential, is estimated to result in a productivity loss of approximately 695,000 yen per person annually. *2
To address these issues, "Health and Productivity Management" is becoming increasingly popular as a corporate initiative. According to an announcement by the Ministry of Economy, Trade and Industry, the number of certified "Health and Productivity Management Outstanding Organizations 2026" has expanded to 3,765 large corporations and 23,085 small and medium-sized corporations. *3 However, now that health management is becoming commonplace, the challenge lies in the fact that it often stops at certification acquisition and has not fully permeated the workplace from the employees' perspective.
Against this backdrop, BASYO developed the "Office Wellness Station," an office-oriented exercise habituation system, based on the idea of "placing health habits as easily as placing a vending machine." It aims to deliver opportunities to "spontaneously move one's body" along office pathways, creating a mechanism that is easy for workers to use and a smart health investment for companies, thereby realizing a society where health-building is commonplace.
## Supporting the First Step – Launching the "Let's Start a Healthy Office" Support Campaign
To achieve its dream, BASYO is launching the "Let's Start a Healthy Office" support campaign to assist companies in taking their "first step" towards adoption. Through previous corporate interviews, many companies expressed a desire for "corporate logo customization" to make health management initiatives more relatable on-site. Therefore, this campaign offers free corporate logo customization for "Office Wellness Station" to the first 50 companies.
**【Campaign Overview】**
**Target:** Companies committed to promoting healthy work styles / Shared office operating companies
BASYO Co., Ltd., a wellness startup that supports the creation of "enjoyable, sustainable, and effortless" healthy habits with professional guidance, will launch the "Let's Start a Healthy Office" support campaign starting April 1st, the beginning of the new fiscal year. For the first 50 companies, BASYO will provide free corporate logo customization for its office-oriented exercise habituation system, "Office Wellness Station."
BASYO aims for "a society where health is the norm," and as a first step, it will expand environments where health-building naturally continues, starting from the "office," where many working individuals spend the longest hours during the day.
## Background: The "Inactivity Challenge" for the Working Generation and the "Lack of On-site Penetration" in Health Management
As desk-centric work styles become widespread, "prolonged sitting" and "inactivity" among the working generation are drawing attention as significant health challenges. In Japan, reports indicate that the average sitting time for adults is approximately 7 hours, one of the longest in the world, making prolonged sitting a daily norm. Furthermore, the achievement rate for recommended physical activity levels, as indicated by the Ministry of Health, Labour and Welfare's "Physical Activity and Exercise Guide 2023," remains at 46.6%, with more than half not meeting the target. *1
These health challenges are not limited to individual concerns but also affect corporate productivity. "Presenteeism," where individuals work while experiencing physical discomfort and cannot perform at their full potential, is estimated to result in a productivity loss of approximately 695,000 yen per person annually. *2
To address these issues, "Health and Productivity Management" is becoming increasingly popular as a corporate initiative. According to an announcement by the Ministry of Economy, Trade and Industry, the number of certified "Health and Productivity Management Outstanding Organizations 2026" has expanded to 3,765 large corporations and 23,085 small and medium-sized corporations. *3 However, now that health management is becoming commonplace, the challenge lies in the fact that it often stops at certification acquisition and has not fully permeated the workplace from the employees' perspective.
Against this backdrop, BASYO developed the "Office Wellness Station," an office-oriented exercise habituation system, based on the idea of "placing health habits as easily as placing a vending machine." It aims to deliver opportunities to "spontaneously move one's body" along office pathways, creating a mechanism that is easy for workers to use and a smart health investment for companies, thereby realizing a society where health-building is commonplace.
## Supporting the First Step – Launching the "Let's Start a Healthy Office" Support Campaign
To achieve its dream, BASYO is launching the "Let's Start a Healthy Office" support campaign to assist companies in taking their "first step" towards adoption. Through previous corporate interviews, many companies expressed a desire for "corporate logo customization" to make health management initiatives more relatable on-site. Therefore, this campaign offers free corporate logo customization for "Office Wellness Station" to the first 50 companies.
**【Campaign Overview】**
**Target:** Companies committed to promoting healthy work styles / Shared office operating companies