Basic to Hold Seminar on "Graduating from MA Stuck at Newsletters - Operational Strategies for Small Teams to Achieve Results" from June 23rd (Tue) at 12:00 PM
Basic Inc. will hold a free seminar titled "Graduating from MA Stuck at Newsletters - Operational Strategies for Small Teams to Achieve Results" for B2B marketers on June 23rd and 29th. The seminar will explain concrete operational methods for achieving results even with small teams, targeting companies facing challenges with MA tool operation.
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- 📰 Published: June 9, 2026 at 20:00
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Basic Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masaru Akiyama), which operates the service "ferret (Furet)" that comprehensively solves BtoB marketing challenges, will hold a seminar for marketing managers and staff of BtoB companies, titled "BtoB Nurturing Unveiled by ferret vol1.0: Graduating from MA Stuck at Newsletters - Operational Strategies for Small Teams to Achieve Results," starting at 12:00 PM on Tuesday, June 23rd.
Click here for seminar details
■ Seminar Overview
Is MA implementation your goal?
Escape from "personalized nurturing" that doesn't lead to sales meetings.
While you've been working on lead acquisition, you haven't seen an increase in leads that convert into sales meetings.
Even after implementing MA, email distribution and scenario design become personalized, and operations don't run as smoothly as expected.
In this seminar, we will dissect the nurturing operation design that can be managed by small marketing teams, as if peeking into a "secret meeting" among BtoB marketers.
The theme for the first session is "What to Decide Before Scenarios." We will delve into the reality on the ground, from the transition from lead generation to focusing on nurturing, the operations currently being undertaken, and the points of contention that still cause confusion.
Official Seminar Page
https://ferret-one.com/seminar/btob-nurturing-vol01
Date and Time
Tuesday, June 23, 2026, 12:00 PM - 1:00 PM
Monday, June 29, 2026, 12:00 PM - 1:00 PM *Archive broadcast
Capacity
300 people
Participation Fee
Free
Target Audience
Managers and staff involved in marketing at BtoB companies
Application and
Viewing Method
- Online viewing
- Please fill in your application information on the form
*The "Webinar Viewing URL" will be announced later.
https://ferret-one.com/seminar/btob-nurturing-vol01
■ Speakers
Keitaka Murao
Excited Inc. (FanGrowth)
Marketing Manager, FanGrowth
At Shannon Co., Ltd., a MA vendor, he established and led the marketing and inside sales departments, overseeing overall marketing. He joined Excited Inc. in July 2025. As the marketing manager for FanGrowth, he is responsible for the entire marketing funnel and is striving to achieve FanGrowth's mission of "being able to hold webinars that lead to sales."
Yuki Miyama
Basic Inc.
Manager, Marketing Department, ferret Business Division
After spending 5 years at a sales support company, he experienced sales agency work for 6 companies. He then gained experience as a manager, contributing to achieving team-wide annual targets while creating "sales models." Subsequently, as a solo marketer, he established a marketing department, built the foundation for website renewal, content creation, and webinar initiatives, achieving 10 times the CV count compared to before its establishment. He joined Basic Inc. in 2021. After working in field sales for "ferret," a specialized BtoB marketing support service, he moved to the marketing department where he is in charge of planning seminars and events. In six months, he acquired 9,000 new leads as a single person. He then launched the inside sales department and is currently responsible for cross-departmental strategy planning, execution, and operational design for marketing and sales, as well as being the head of inside sales.
■ Seminar Page URL
https://ferret-one.com/seminar/btob-nurturing-vol01
■ Contact Information
Basic Inc. ferret One Operations Office
TEL: 03-6689-8915 Email: fo_info@basicinc.jp
■ About "ferret One"
"ferret One" is a BtoB marketing service that comprehensively solves the challenges faced by BtoB companies in their marketing activities. Whether you want to "operate your current marketing activities more efficiently" or "want to start marketing activities but don't know how to proceed," we solve these BtoB marketing challenges through all processes, including strategic design, website construction, marketing operation efficiency, and tool provision.
URL: https://ferret-one.com/
■ About Basic Inc.
Basic Inc. is an AI workflow company with the purpose of "solving business growth without relying on the number of people." We support companies in improving productivity with "workrun," which automates operations using AI, and "ferret Sales Agent," an AI agent that supports sales activities. We also offer multiple products such as the BtoB marketing support tool "ferret One" and the form creation and management tool "formrun," supporting problem-solving through AI and technology.
- workrun: A workflow tool that supports the design and automation of entire business processes.
- ferret One: A BtoB marketing x sales business cloud that allows integrated management from lead acquisition to sales management.
- ferret Sales Agent: An AI agent that supports sales activities.
- formrun: A form creation tool that manages and operates tasks such as inquiries and sales responses, starting from forms.
Company Name: Basic Inc.
Representative: Masaru Akiyama, Representative Director
Location: Ichibancho MS Building 2F, 1-17-6 Ichibancho, Chiyoda-ku, Tokyo 102-0082
Established: March 2004
Business Activities: Workflow Business / Front Office DX Business
URL: https://basicinc.jp/
Click here for seminar details
■ Seminar Overview
Is MA implementation your goal?
Escape from "personalized nurturing" that doesn't lead to sales meetings.
While you've been working on lead acquisition, you haven't seen an increase in leads that convert into sales meetings.
Even after implementing MA, email distribution and scenario design become personalized, and operations don't run as smoothly as expected.
In this seminar, we will dissect the nurturing operation design that can be managed by small marketing teams, as if peeking into a "secret meeting" among BtoB marketers.
The theme for the first session is "What to Decide Before Scenarios." We will delve into the reality on the ground, from the transition from lead generation to focusing on nurturing, the operations currently being undertaken, and the points of contention that still cause confusion.
Official Seminar Page
https://ferret-one.com/seminar/btob-nurturing-vol01
Date and Time
Tuesday, June 23, 2026, 12:00 PM - 1:00 PM
Monday, June 29, 2026, 12:00 PM - 1:00 PM *Archive broadcast
Capacity
300 people
Participation Fee
Free
Target Audience
Managers and staff involved in marketing at BtoB companies
Application and
Viewing Method
- Online viewing
- Please fill in your application information on the form
*The "Webinar Viewing URL" will be announced later.
https://ferret-one.com/seminar/btob-nurturing-vol01
■ Speakers
Keitaka Murao
Excited Inc. (FanGrowth)
Marketing Manager, FanGrowth
At Shannon Co., Ltd., a MA vendor, he established and led the marketing and inside sales departments, overseeing overall marketing. He joined Excited Inc. in July 2025. As the marketing manager for FanGrowth, he is responsible for the entire marketing funnel and is striving to achieve FanGrowth's mission of "being able to hold webinars that lead to sales."
Yuki Miyama
Basic Inc.
Manager, Marketing Department, ferret Business Division
After spending 5 years at a sales support company, he experienced sales agency work for 6 companies. He then gained experience as a manager, contributing to achieving team-wide annual targets while creating "sales models." Subsequently, as a solo marketer, he established a marketing department, built the foundation for website renewal, content creation, and webinar initiatives, achieving 10 times the CV count compared to before its establishment. He joined Basic Inc. in 2021. After working in field sales for "ferret," a specialized BtoB marketing support service, he moved to the marketing department where he is in charge of planning seminars and events. In six months, he acquired 9,000 new leads as a single person. He then launched the inside sales department and is currently responsible for cross-departmental strategy planning, execution, and operational design for marketing and sales, as well as being the head of inside sales.
■ Seminar Page URL
https://ferret-one.com/seminar/btob-nurturing-vol01
■ Contact Information
Basic Inc. ferret One Operations Office
TEL: 03-6689-8915 Email: fo_info@basicinc.jp
■ About "ferret One"
"ferret One" is a BtoB marketing service that comprehensively solves the challenges faced by BtoB companies in their marketing activities. Whether you want to "operate your current marketing activities more efficiently" or "want to start marketing activities but don't know how to proceed," we solve these BtoB marketing challenges through all processes, including strategic design, website construction, marketing operation efficiency, and tool provision.
URL: https://ferret-one.com/
■ About Basic Inc.
Basic Inc. is an AI workflow company with the purpose of "solving business growth without relying on the number of people." We support companies in improving productivity with "workrun," which automates operations using AI, and "ferret Sales Agent," an AI agent that supports sales activities. We also offer multiple products such as the BtoB marketing support tool "ferret One" and the form creation and management tool "formrun," supporting problem-solving through AI and technology.
- workrun: A workflow tool that supports the design and automation of entire business processes.
- ferret One: A BtoB marketing x sales business cloud that allows integrated management from lead acquisition to sales management.
- ferret Sales Agent: An AI agent that supports sales activities.
- formrun: A form creation tool that manages and operates tasks such as inquiries and sales responses, starting from forms.
Company Name: Basic Inc.
Representative: Masaru Akiyama, Representative Director
Location: Ichibancho MS Building 2F, 1-17-6 Ichibancho, Chiyoda-ku, Tokyo 102-0082
Established: March 2004
Business Activities: Workflow Business / Front Office DX Business
URL: https://basicinc.jp/
FAQ
What kind of MA tool operational challenges can be solved?
You will learn operational design strategies for small teams to achieve results, solving issues such as leads not converting to sales meetings and personalized email distribution or scenario design.
What is the format of the seminar?
The seminar will be held online. Participation is possible by filling in the required information on the application form. The webinar viewing URL will be announced later.
Please tell me about the speakers' backgrounds.
Keitaka Murao from Excited Inc. has experience with MA vendors and is currently the marketing manager at FanGrowth. Yuki Miyama from Basic Inc. has sales support experience and has contributed to lead acquisition and the establishment of the inside sales department after building the marketing department.
What kind of service is ferret One?
It is a marketing service for B2B companies that solves all processes in marketing activities, from strategic design and website construction to operational efficiency and tool provision.
What is the business of Basic Inc.?
They provide AI-powered workflow tools, sales support AI agents, and B2B marketing support tools, helping companies improve productivity and solve challenges.