Basic Inc. Strengthens Integration of Run Series with Over 600,000 Users, Promoting Front Office Automation

Basic Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Masaru Akiyama; hereinafter "the Company") has significantly enhanced the integration functions among its SaaS product group "run series," which has surpassed a cumulative total of 600,000 users. This enables the automation of entire front-office business flows.

What is the run series?

The run series is a group of SaaS products developed under the concept of "run Suite." Based on AI-driven development, it provides products that achieve high quality, low price, and rapid implementation. Each product can be used independently, but when combined, they are designed to further improve operational efficiency and business quality.

formrun: A form creation tool that manages and operates tasks such as inquiries and sales responses starting from forms.

askrun: An AI chatbot tool that automates inquiry responses.

faqrun: A FAQ site construction tool that promotes user self-resolution and reduces inquiries.

workrun: A workflow tool that supports the design and automation of entire business processes.

bookrun: A scheduling tool that automates all types of schedule adjustments, significantly reducing the effort of coordination.

Background of the Release

The Company has supported the operations of over 600,000 users, mainly through the form creation and management tool "formrun." Among them, many customers have commonly raised challenges regarding the efficiency of customer response operations.

- They are overwhelmed by responding to inquiries and applications, leaving no time for core business. - Response histories and knowledge are siloed, preventing the organization from fully utilizing them. - Even after introducing tools, business flows remain disconnected, and manual work persists.

These voices represent structural challenges common to customer response frontline operations, regardless of industry or scale.

In recent years, the rapid evolution of AI technology is significantly changing this situation. Reducing repetitive inquiries, automating reply responses, and maximizing the use of daily accumulated knowledge across the organization have become realistic options through AI capabilities.

The Company aims to deliver this power to customers through run series products. However, if individual tools remain isolated, the effect of AI remains limited. We believe that the frontline operations can fundamentally change only when all functions related to customer response are connected as one flow.

The strengthening of product integration is an initiative born from this awareness of challenges. By integrating the run series, we achieve efficiency and automation rooted in business flows that could not be realized with individual products. This is part of the "run Suite Concept" announced by the Company in April 2026, and embodies our purpose of "not solving business growth by the number of people" through the power of products.

Use Cases Expanded by Product Integration

① Automation of pre-inquiry customer guidance

Products used: formrun × askrun × faqrun

Based on the content entered in the inquiry form, relevant FAQs and help pages are automatically displayed, providing an environment where customers can quickly access necessary information.

② Automation of email reply responses

Products used: askrun × formrun × workrun

For email inquiries, AI automatically creates reply messages based on past response history. The person in charge can complete the response simply by reviewing and sending.

③ Automation of post-form reception tasks

Products used: formrun × bookrun × workrun

Complex tasks such as judging response policies, assigning personnel, scheduling, and inputting into SFA or CRM for inquiries and applications received via forms are automatically processed, significantly reducing manual work from reception to completion.

Future Developments

Going forward, we will further expand the combinations of integrable products and broaden the coverage of the entire business flow for customer response. Additionally, we will sequentially provide support services such as consulting for operation and business flow design, and help site construction, aimed at reducing inquiries.

About Basic Inc.

Basic Inc. is an "AI Workflow Company" with the purpose of "not solving business growth by the number of people." Centered on products such as "workrun," "ferret One," and "formrun," it supports the redesign of corporate business processes and a new way of working where people and AI collaborate.

▼ For more on run products

URL: https://run.basicinc.jp/

Company name: Basic Inc.

Representative: President & CEO Masaru Akiyama

Location: 2F, Ichibancho MS Building, 17-6 Ichibancho, Chiyoda-ku, Tokyo 102-0082

Established: March 2004

Business: Workflow business, Front Office DX business

URL: https://basicinc.jp/