Basic to Host BtoB Marketing Webinar on Lead Gen and MA Disconnects on June 17
Basic Inc. will host a free webinar on June 17, 2026, from 12:00 to 13:30, addressing three disconnects in BtoB marketing. Experts from TechSuite, Basic, and MM Research will discuss turning leads into sales opportunities.
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- 📰 Published: June 5, 2026 at 20:00
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Basic Inc., operator of BtoB marketing service 'ferret', will host a free webinar titled 'Why Aren't Deals Increasing Even with Lead Gen + MA? 3 Disconnects in BtoB Marketing' on June 17, 2026, from 12:00 to 13:30 JST. The online seminar targets BtoB marketing managers and has a capacity of 300 participants. It will cover critical misalignments in BtoB strategy, content, and inside sales operations that prevent leads from converting into sales-ready opportunities. Speakers include Shintaro Kurata (COO of TechSuite Inc.), Yuki Miyama (Marketing Manager at Basic Inc.'s ferret division), and Teruomi Naito (Leader at MM Research Inc.). They will share insights on optimizing lead generation and marketing automation (MA) nurturing. Registration is free and required via the official form.
FAQ
When and where will the seminar be held?
It will be held online (webinar) on Wednesday, June 17, 2026, from 12:00 to 13:30.
What is the participation fee and capacity for the seminar?
Participation is free, and the capacity is limited to 300 participants.
Who is the main target audience for this seminar?
The target audience includes managers and professionals responsible for marketing in BtoB companies.
Who are the three scheduled speakers?
Mr. Shintaro Kurata from TechSuite Inc., Ms. Yuki Miyama from Basic Inc., and Mr. Teruomi Naito from MM Research Institute Inc.
How can I register for the seminar, and who should I contact for inquiries?
You can apply via the form on the official page (https://ferret-one.com/seminar/ma-three-divides). For inquiries, contact Basic Inc. ferret One Administration Office (TEL: +81-3-6689-8915, Email: fo_info@basicinc.jp).