Basic Inc. to Host Online Conference "ferret Revenue Conference - Connect, Divided. Towards an Organization That Doesn't Stop Sales Growth" from 10 AM on Tuesday, May 19th, Organized by ferret
Basic Inc. will host an online conference "ferret Revenue Conference" on May 19, 2026, aimed at resolving the "division of numbers" and "organizational division" issues in B2B marketing to drive continuous sales growth.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 20:00
- 🔍 Collected: May 1, 2026 at 11:31
- 🤖 AI Analyzed: May 1, 2026 at 21:31 (9h 59m after Collected)
Basic Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Masaru Akiyama), which operates "ferret," a service that comprehensively solves B2B marketing problems, will hold an online conference "ferret Revenue Conference - Connect, Divided. Towards an Organization That Doesn't Stop Sales Growth" in co-sponsorship with 11 companies from 10:00 AM on Tuesday, May 19, 2026.
Apply here: https://ferret-one.com/seminar/260519
■ Conference Overview
Leads have increased. Yet, sales are not growing.
The cause lies in the "division of numbers."
Marketing departments chase "number of leads," while sales departments pursue "number of business negotiations."
Although it seems to be working well at first glance, many companies are actually pursuing KPIs that do not lead to actual orders.
Even if a budget is invested in lead acquisition measures, they don't convert into business negotiations, and even with MA導入 (Marketing Automation implementation), there are many neglected leads.
Sales don't follow up on leads provided by marketing...
This division of numbers and organizational division have become a bottleneck to growth.
In 2026, "resolving division" will determine the growth of B2B companies.
This conference is designed to redesign KPIs by reverse-calculating from order acquisition, and to connect the entire process of leads, business negotiations, orders, and LTV across departments.
Title
ferret Revenue Conference - Connect, Divided. Towards an Organization That Doesn't Stop Sales Growth
Official Event Page
https://ferret-one.com/seminar/260519
Date and Time
May 19, 2026 (Tuesday) 10:00 AM - 6:00 PM
Capacity
1,000 people (first-come, first-served)
Method
Online (implemented using the distribution tool "FanGrowth")
Participation Fee
Free
Target Audience
Heads/managers of marketing departments in B2B companies
■ Conference Timetable
- 10:00 AM - 10:35 AM Opening
"Why a data foundation is now a winning strategy for B2B growth"
Speaker: Ja-Jun Aki, Executive Officer / Division Manager, ferret Business Division, Basic Inc.
- 10:40 AM - 11:20 AM Panel 01
"KPI Design Explainable to Management: What are the Metrics for Marketing and Sales to Share the Same Sales Story?"
Speakers: Hiroyuki Nakamoto, Director / Department Manager, Consulting Division, unname Inc.
Jiro Tanaka, Executive Officer & MA Business Owner, Cloud Circus Inc.
Moderator: Yuhei Hayashi, Department Manager, Marketing Department, ferret Business Division, Basic Inc.
- 11:25 AM - 12:05 PM Panel 02
"Cannot End as a Policy Owner. Investment Decisions and Business Perspectives Required of Marketing Managers in the AI Era"
Speakers: Yuki Okuma, Executive Officer & SaaS Business Division Manager, Excite Inc.
Kengo Matsumoto, Product Marketing Manager, PLAN-B Inc.
Moderator: Yuki Miyama, Manager, Marketing Department, ferret Business Division, Basic Inc.
- 12:10 PM - 1:00 PM Pitch
"Integrating Divided Data and Visualizing the Order Pipeline: ferret One's SFA/MA Integration Strategy"
Speaker: Tomoki Kanda, Manager, Sales Group, ferret Business Division, Basic Inc.
- 1:05 PM - 1:45 PM Keynote Speech
"Marketing Determined by Communication Strategy - Principles of Decision-Making Practiced by CMOs -"
Speaker: Yoshitsune Kondo, Executive Officer CMO / Head of Marketing Division, Yappli Inc.
Moderator: Yuhei Hayashi, Department Manager, Marketing Department, ferret Business Division, Basic Inc.
- 1:50 PM - 2:30 PM Panel 03
"Division Can Be Overcome by Rules: Practical Application of SLA Design and Organizational Operation for Marketing x Sales"
Speakers: Takanori Tomita, Director CMO, SALES ROBOTICS Inc.
Takayuki Iwata, Department Manager, Marketing Department, Frontier Inc.
- 2:35 PM - 3:25 PM Keynote Speech
"In 2026, the Marketing Department Will Be Redefined: From Specialists in Measures to an Organization That Creates a 'Common Language' for Business"
Speakers: Masaru Akiyama, Representative Director, Basic Inc.
Yuta Iitaka, Representative Director / Co-Founder, GiftX Inc.
- 3:30 PM - 4:10 PM Panel 04
"Segment Strategy Based on SFA Data to Convert Existing, Dormant, and Lost Opportunities into Sales"
Speakers: Tomohiro Nozaki, Representative Director, Funnel Ai Inc.
Masahiro Takasuka, Marketing Department Leader, Mazrica Inc.
Moderator: Basic Inc.
Apply here: https://ferret-one.com/seminar/260519
■ Conference Overview
Leads have increased. Yet, sales are not growing.
The cause lies in the "division of numbers."
Marketing departments chase "number of leads," while sales departments pursue "number of business negotiations."
Although it seems to be working well at first glance, many companies are actually pursuing KPIs that do not lead to actual orders.
Even if a budget is invested in lead acquisition measures, they don't convert into business negotiations, and even with MA導入 (Marketing Automation implementation), there are many neglected leads.
Sales don't follow up on leads provided by marketing...
This division of numbers and organizational division have become a bottleneck to growth.
In 2026, "resolving division" will determine the growth of B2B companies.
This conference is designed to redesign KPIs by reverse-calculating from order acquisition, and to connect the entire process of leads, business negotiations, orders, and LTV across departments.
Title
ferret Revenue Conference - Connect, Divided. Towards an Organization That Doesn't Stop Sales Growth
Official Event Page
https://ferret-one.com/seminar/260519
Date and Time
May 19, 2026 (Tuesday) 10:00 AM - 6:00 PM
Capacity
1,000 people (first-come, first-served)
Method
Online (implemented using the distribution tool "FanGrowth")
Participation Fee
Free
Target Audience
Heads/managers of marketing departments in B2B companies
■ Conference Timetable
- 10:00 AM - 10:35 AM Opening
"Why a data foundation is now a winning strategy for B2B growth"
Speaker: Ja-Jun Aki, Executive Officer / Division Manager, ferret Business Division, Basic Inc.
- 10:40 AM - 11:20 AM Panel 01
"KPI Design Explainable to Management: What are the Metrics for Marketing and Sales to Share the Same Sales Story?"
Speakers: Hiroyuki Nakamoto, Director / Department Manager, Consulting Division, unname Inc.
Jiro Tanaka, Executive Officer & MA Business Owner, Cloud Circus Inc.
Moderator: Yuhei Hayashi, Department Manager, Marketing Department, ferret Business Division, Basic Inc.
- 11:25 AM - 12:05 PM Panel 02
"Cannot End as a Policy Owner. Investment Decisions and Business Perspectives Required of Marketing Managers in the AI Era"
Speakers: Yuki Okuma, Executive Officer & SaaS Business Division Manager, Excite Inc.
Kengo Matsumoto, Product Marketing Manager, PLAN-B Inc.
Moderator: Yuki Miyama, Manager, Marketing Department, ferret Business Division, Basic Inc.
- 12:10 PM - 1:00 PM Pitch
"Integrating Divided Data and Visualizing the Order Pipeline: ferret One's SFA/MA Integration Strategy"
Speaker: Tomoki Kanda, Manager, Sales Group, ferret Business Division, Basic Inc.
- 1:05 PM - 1:45 PM Keynote Speech
"Marketing Determined by Communication Strategy - Principles of Decision-Making Practiced by CMOs -"
Speaker: Yoshitsune Kondo, Executive Officer CMO / Head of Marketing Division, Yappli Inc.
Moderator: Yuhei Hayashi, Department Manager, Marketing Department, ferret Business Division, Basic Inc.
- 1:50 PM - 2:30 PM Panel 03
"Division Can Be Overcome by Rules: Practical Application of SLA Design and Organizational Operation for Marketing x Sales"
Speakers: Takanori Tomita, Director CMO, SALES ROBOTICS Inc.
Takayuki Iwata, Department Manager, Marketing Department, Frontier Inc.
- 2:35 PM - 3:25 PM Keynote Speech
"In 2026, the Marketing Department Will Be Redefined: From Specialists in Measures to an Organization That Creates a 'Common Language' for Business"
Speakers: Masaru Akiyama, Representative Director, Basic Inc.
Yuta Iitaka, Representative Director / Co-Founder, GiftX Inc.
- 3:30 PM - 4:10 PM Panel 04
"Segment Strategy Based on SFA Data to Convert Existing, Dormant, and Lost Opportunities into Sales"
Speakers: Tomohiro Nozaki, Representative Director, Funnel Ai Inc.
Masahiro Takasuka, Marketing Department Leader, Mazrica Inc.
Moderator: Basic Inc.