Basefood Announces Supplier Partnership with Women's Soccer Club "Lvina Yokkaichi"

Basefood Co., Ltd. (Headquarters: Meguro-ku, Tokyo; CEO: Shun Hashimoto; https://basefood.co.jp), a company that develops and sells complete nutrition staple foods, announces that under its "BASE UP SPORTS PROJECT," it has entered into a supplier agreement with the women's soccer club "Lvina Yokkaichi," aimed at supporting physical health and enhancing sports performance.

Support Activities Through "BASE UP SPORTS PROJECT"

Basefood is committed to realizing a society where everyone can shine and smile, and promotes the "BASE UP PROJECT," which supports physical and mental health "base-up" by integrating complete nutrition foods into everyday life across sports, music, art, and culture.

As part of this initiative, the "BASE UP SPORTS PROJECT" has now partnered with the women's soccer club "Lvina Yokkaichi." Moving forward, Basefood will provide various "BASE FOOD" product lines to support the nutrition needs of players and staff, and will collaborate on various activities and educational initiatives to promote awareness of nutrition and sports performance.

【Profile】

Founded in 2019, Lvina Yokkaichi operates in multiple divisions including women's soccer, women's futsal, and men's soccer. The women's soccer and women's futsal teams compete in the Tokai League.

The club aims not only to pursue results but also to create an enjoyable soccer environment and become a club beloved by the local community.

HP: https://www.lvina.net/

X: https://x.com/Lvina_mie

<Comment from President Yasutaka Horiguchi>

We are honored to enter into this supplier agreement with Basefood. As athletes, our bodies are our most valuable asset, so managing physical condition and nutrition is extremely important. What we eat as a post-training snack is a crucial factor. Having access to Basefood's complete nutrition products provides us with strong support.

We are deeply grateful for this partnership and will strive even harder to grow and improve ourselves.

Overview of "BASE UP PROJECT"

This project supports individuals active in sports, music, art, and culture, as well as those who enjoy them and work toward their dreams, from the perspectives of "nutrition" and "health," contributing to a sustainable society. The project embodies the vision of "creating smiles for tomorrow, together with everyone."

Overview of "BASE UP SPORTS PROJECT"

This project supports "base-up" in health and sports performance by encouraging athletes and teams to incorporate Basefood's smart food complete nutrition products into their daily routines.

<Recruitment for "BASE UP SPORTS Supplier" Program for Athletes / Teams and Organizations>

As part of its initiative to support improved sports performance, Basefood will provide "BASE FOOD" products and other support to athletes, teams, and organizations across professional and amateur levels. The supplier program includes long-term support through "supplier contracts" and short-term support via sampling and other activities under the "Supplier Program," which offers active individuals of all ages and genders the opportunity to experience the complete nutrition food "BASE FOOD."

※ For application methods, application periods, and other conditions, please refer to the official note (https://note.basefood.co.jp/m/mf363ff308d08).

<List of BASE UP SPORTS Supplier Agreements (as of now)>

Sport

Name

Affiliation

Soccer

Yuki Otsu

Former Jubilo Iwata

Soccer

Hiroki Sakai

Auckland FC (Australia A-League)

Soccer

Daniel Schmidt

Nagoya Grampus

Soccer

Shinya Nakatani

Gamba Osaka

Soccer

Ryoma Watanabe

Urawa Red Diamonds

Soccer

Hideo Hashimoto

Former Gamba Osaka, Former Vissel Kobe, Former Cerezo Osaka, Former AC Nagano Parceiro, Former Tokyo Verdy, Former FC Imabari, Former Okocchi Kyoto AC

Soccer

Akito Nakagawa

RB Omiya Ardija

Soccer

Masaharu Mahira

Nippon TV Tokyo Verdy Beleza

Soccer

Miyu Matsunaga

Nippon TV Tokyo Verdy Beleza

Soccer

Mayu Yamamoto

Excelsior (Netherlands Eredivisie)

Soccer

Shukin Seimura

Shonan Bellmare Women

Soccer

Minami Koshigaya SC

-

Soccer

SHIBUYA CITY FC

-

Soccer

VONDS Ichihara FC

-

Soccer

EDO ALL UNITED

-

Soccer

Zweigen Gunma Luminous

-

Soccer

Lvina Yokkaichi

-

Soccer

Toyo University Athletic Soccer Club Men's Division

-

Soccer

Toyo University Athletic Soccer Club Women's Division

-

Soccer

Ikuhoku University Men's Soccer Club

-

Soccer

J.League

※ Future Development Partner Contract

Soccer

Joga Sports College

-

Deaf Soccer

Kento Akaishi

Tokyo Deaf Football Club, Tokyo United FC Plus

Soccer / 3-on-3 Basketball / Cheerleaders / American Football / Blind Soccer

Shinagawa CC

-

Basketball

Naoki Utsu

Toyama Grouses

Basketball

Daiji Nomoto

Shiga Lakes

Basketball

Shota Osaki

Tachikawa D's

Basketball

Makoto Takada

Denso Iris

Basketball

Rui Togashi

Aisin Wings

Basketball

Ayaka Okamoto

Aisin Wings

Basketball

Asami Yoshida

Aisin Wings

Basketball

Kotaro Kugaoka

Ibaraki Robots

Basketball

Shinsuke Tokugawa

Tokyo United Basketball Club

Basketball

Kazuki Jinriki

Aomori Watts

Basketball

Taito Nakato

Nagoya Diamond Dolphins

Basketball

Keisuke Masuda

Beltex Shizuoka

Basketball

Ryota Ito

Ehime Orange Vikings

Basketball

Ryusei Abe

Yamagata Wyverns

Basketball

Takuma Morita

One's Weavers Wakayama

Basketball

Kosuke Tanaka

Tokyo United Basketball Club

Basketball

Fighting Eagles Nagoya

-

Basketball

Aomori Watts

-

Basketball

Saitama Broncos

-

Basketball

Tokyo Healthcare University Women's Basketball Team "Wizards"

-

Basketball

Fujieda Meisei High School Basketball Club "BONDCROWS"

-

Basketball

PROJECT GLP

-

Wheelchair Basketball

Mari Amimoto

Cocktail / Itami Super Phoenix

Volleyball

Kotomi Osaki

Denso Airybees

Volleyball

VC Nagano Trident

-

Volleyball

Tokyo Great Bears

-

Volleyball

Hokkaido Yellow Stars

-

Beach Soccer

Mahoko Gushuku

Caserenyo Femenino (Spain First Division) / Dolce Fukuoka Venus

Beach Soccer

Averdage Kumamoto BS

-

Beach Volleyball

Mayu Sawame

Mirai Labo Bioscience Co., Ltd.

Rugby

Shunta Nakamura

Yokohama Canon Eagles

Rugby

Anna Yoshida

Mitsubishi Heavy Industries Sagamihara Dynaboa

Rugby

Ryoko Shibata

Meiji Yasuda Holy's

Rugby

Shirakumo University Rugby Club

-

Rugby

Meiji Gakuin University Athletic Department Rugby Club

-

Wheelchair Rugby

Jinshi Ogawa

BLITZ

American Football

Tsukuba University American Football Club

-

Tennis

Daisuke Sumizawa

Expert Power Shizuoka

Tennis

Junpei Yamasaki

-

Tennis

Riko Kikawa

-

Soft Tennis

Toshiki Matsutoshi

NTT West Japan Corporation

Handball

Renosuke Tokuda

Alba Mos Osaka

Handball

Rio Maeda

Alba Mos Osaka

Handball

Mizuki Hosoe

Kumamoto Beusht Pindies

Handball

Kotomi Kida

Bekament BB (Serbia)

Handball

Kara Ishikawa

Super Amara Berabera (Spain)

Handball

Rikkyo University Handball Club

Wheelchair Handball

Knockü Sports Club

-

Baseball

Vitor Ito

-

Water Polo

VIOLET STARRS

-

Badminton

Gifu Bluvic

-

Lacrosse

Shinya Tateishi

FALCONS

Lacrosse

Jaguars

-

Pickleball

Yuta Yoshida

-

Swimming

Ryo Higuchi

-

Track and Field

Kanto Gakuin University Track and Field Club

-

Boxing

Seon Okazawa

-

Sport Climbing

Kento Yamaguchi

-

Freestyle Football

AKI (Satoshi Koyama)

-

Parkour

Kenta Tsuboi

Tokyo Verdy Parkour

Parkour

Shun Tamiya

Tokyo Verdy Parkour

Jump Rope

Michael

-

Dance

dip BATTLES

-

Ice Hockey

Tsukisaki Sano

KalPa (Finnish Domestic League)

Ice Hockey

SEIBU Princess Rabbits

-

Alpine Snowboarding

Naoki Kanematsu

-

Freeride Snowboarding

Yuki Takenouchi

-

Skiing and Snowboarding

Nippon Sport Science University Ski and Snowboard Club

-

Figure Skating

Kao Miura

-

Horse Racing

Shin Saito

Takayuki Yasuda Stable

Horse Racing

Akinari Sugawara

Noboru Takagi Stable

Surfing

Daiki Tanaka

-

Canoe

Shuhei Hachigaku

-

Mixed Martial Arts

Norisho Uehara

Reversal Gym Musashikosugi

Weightlifting

Koji Morita

-

Speed Climbing

Shuto Fujino

-

Trampoline

Daisuke Kishi

-

Trampoline

Daisho Yamada

Tochigi Prefectural Sports Association

Fencing

Kimi Wakiya

Numazu Shinkin Bank

Fencing

Kazuki Iimura

-

Yoga

STUDIO BREATH

-

eSports

Blue United eFC

-

▶ Contact for "BASE UP SPORTS Supplier Agreement" and "BASE UP SPORTS Supplier Program": info@baseupsports-project.com

What is the Smart Food Complete Nutrition "BASE FOOD"?

"BASE FOOD" is a complete nutrition staple food that provides one-third of the daily required nutrients in a single serving. Using carefully selected, primarily natural ingredients such as whole wheat flour, soybeans, and chia seeds, it achieves balanced nutrition and great taste through proprietary technology and manufacturing methods. It is a smart food that delivers 33 essential nutrients including protein, dietary fiber, and 26 types of vitamins and minerals.

Since its launch in February 2017, the product line has expanded to include BASE PASTA, BASE BREAD, BASE YAKISOBA, BASE RAMEN, BASE Cookies, and BASE Pancake Mix. Cumulative sales have surpassed 300 million units (as of March 2026), and the total number of recurring customers has exceeded 1 million (as of November 2025).

Overview of Basefood Co., Ltd.

Founded on April 5, 2016, Basefood is a food tech company with the mission of "Innovating staple foods to make health the norm." As a pioneer of complete nutrition foods in Japan, the company aims to realize a society where everyone can enjoy their meals while effortlessly achieving good health, by offering new staple foods that are "easy, delicious, and nutritious."

Founded: April 5, 2016

Headquarters: 5-25-2 Nakameguro, Meguro-ku, Tokyo

CEO: Shun Hashimoto

Business: Development and sales of complete nutrition foods

URL: https://basefood.co.jp

*1 Based on nutritional labeling standards, one serving (two packs of BASE BREAD, four packs of BASE Cookies, two units of BASE YAKISOBA, two units of BASE RAMEN [each unit includes approximately 110g of soup after preparation], or one pack of BASE Pancake Mix prepared with one medium egg and 100ml of unadjusted milk) contains at least one-third of the daily reference intake for all nutrients except fat, saturated fat, carbohydrates, and sodium.