Base Food Signs Supplier Contract with Mari Amimoto, Designated Player for Japan Wheelchair Basketball National Team

Base Food Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Shun Hashimoto, https://basefood.co.jp), which develops and sells nutritionally complete staple foods, is pleased to announce that it has signed a supplier contract with Mari Amimoto, a designated player for the Japan Wheelchair Basketball National Team, as part of its "BASE UP SPORTS PROJECT" aimed at supporting the "base-up" of healthy bodies and sports performance.

■Support for Various Activities through the "BASE UP SPORTS PROJECT"

Base Food is engaged in the "BASE UP PROJECT," which aims to realize a society where "everyone shines in their own way and is filled with smiles." This project supports the "base-up" of physical and mental health by incorporating nutritionally complete foods into daily life across various scenes such as sports, music, art, and culture.

We are pleased that Mari Amimoto, a wheelchair basketball player, has agreed to participate in the "BASE UP SPORTS PROJECT" within this initiative, leading to this supplier contract. Moving forward, we plan to provide various "BASE FOOD" series as nutritional support for Mari Amimoto, collaborate on various activities, and jointly promote awareness of "nutrition and sports performance."

【Profile】

Participated in 3 Paralympic Games. 21 years of experience with the Japanese national team. Currently plays for Cocktail (women's team) domestically, a strong team that has achieved 9 consecutive Empress's Cup victories. Also plays for Itami Super Phoenix (mixed team).

Played in the women's league in Australia and has experience in mixed club teams in the German Bundesliga, Spanish League, and French League.

Instagram: https://www.instagram.com/mariamimoto/?hl=ja

＜Comment＞

I am happy to be supported with my favorite BASE FOOD cookies and bread. I'm not good at eating breakfast, but I always have BASE BREAD. I'm looking forward to trying out new recipes and sharing them on social media. I look forward to working with you.

■Overview of "BASE UP PROJECT"

This project aims to support individuals active in sports, music, art, and culture, as well as those enjoying these activities, striving to achieve their dreams, and working towards a sustainable society. It provides support from the perspective of "nutrition" and "health," embodying the sentiment of "Tomorrow's smiles, together with everyone."

■Overview of "BASE UP SPORTS PROJECT"

This project supports the "base-up" of healthy body building and sports performance by encouraging the daily incorporation of "BASE FOOD," a smart nutritionally complete food, into various sports scenes and body-making routines.

＜Recruiting Participants for "BASE UP SPORTS Supplier" for Sports Athletes/Teams/Organizations＞

As an initiative to support the "base-up" of sports performance, we will provide various support activities, including the provision of "BASE FOOD" products, to sports athletes, teams, and organizations, both professional and amateur. Supplier activities include "Supplier Contracts" for medium to long-term support and "Supplier Programs" for short-term support, such as sampling, to provide opportunities for people of all ages and genders to experience the nutritionally complete food "BASE FOOD" while enjoying sports.

※For application methods, recruitment periods, and terms and conditions, please check our official note (https://note.basefood.co.jp/m/mf363ff308d08).

＜BASE UP SPORTS Supplier Contract List (as of current date)＞

▶︎Inquiries regarding "BASE UP SPORTS Supplier Contract" and "BASE UP SPORTS Supplier Program": info@baseupsports-project.com

■What is "BASE FOOD" Smart Nutritionally Complete Food?

"BASE FOOD" is a nutritionally complete staple food that provides 1/3 of the daily required nutrients in a single meal, balanced perfectly. Using carefully selected ingredients, primarily from natural sources such as whole grains, soybeans, and chia seeds, we achieve nutritional balance and deliciousness through unique technology in formulation and manufacturing. It is a smart food that provides 33 types of nutrients required daily, including protein, dietary fiber, and 26 types of vitamins and minerals.

Since its launch in February 2017, we have expanded our series to include BASE PASTA, BASE BREAD, BASE YAKISOBA, BASE RAMEN, BASE Cookies, and BASE Pancake Mix. Cumulative sales have exceeded 300 million bags (as of March 2026), and cumulative regular subscribers have surpassed 1 million (as of November 2025).

■Overview of Base Food Co., Ltd.

Our mission is to "Innovate Staple Foods and Make Health the Norm." Founded in April 2016, we are a food tech company. As a pioneer of nutritionally complete foods in Japan, we propose new staple foods that are "easy, delicious, and good for your body," aiming to create a society where everyone can enjoy their meals and health is a given.

Established: April 5, 2016

Headquarters: 5-25-2 Nakameguro, Meguro-ku, Tokyo

Representative: Shun Hashimoto

Business Activities: Development and sales of nutritionally complete foods, etc.

URL: https://basefood.co.jp

*1 Based on the Nutrient Labeling Standards, one serving (2 bags of BASE BREAD, 4 bags of BASE Cookies, 2 servings of BASE YAKISOBA, 2 servings of BASE RAMEN, 1 bag of BASE Pancake Mix cooked with 1 medium egg and 100ml of unadjusted milk) contains 1/3 or more of the daily standard values for all nutrients except fat, saturated fatty acids, carbohydrates, and sodium.