Base Food Inc. Signs Supplier Agreement with V.LEAGUE Professional Volleyball Team "Hokkaido Yellow Stars"

Base Food Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto; https://basefood.co.jp), which develops and sells complete nutritional staple foods*1, announced that it has signed a supplier agreement with the V.LEAGUE professional volleyball team "Hokkaido Yellow Stars" as part of its "BASE UP SPORTS PROJECT," which supports "base-up" for healthy body building and improved sports performance.

■ Support for various activities through the "BASE UP SPORTS PROJECT"

Base Food is developing the "BASE UP PROJECT," an initiative that aims to realize a society where "each individual shines in their own way and is full of smiles" by supporting the "base-up" of physical and mental health through the incorporation of complete nutritional food into daily life in various scenes such as sports, music, art, and culture.

This time, the professional volleyball team "Hokkaido Yellow Stars" belonging to the V.LEAGUE has endorsed the "BASE UP SPORTS PROJECT," which is being developed within the same activity, leading to this supplier agreement. Going forward, we plan to widely collaborate on various activities, including providing various "BASE FOOD" series products to the players and staff of "Hokkaido Yellow Stars" as "food" support, cooperating in various activities, and conducting educational activities on "nutrition and sports performance."

【Hokkaido Yellow Stars Profile】

Hokkaido Yellow Stars is a men's professional volleyball team based in Sapporo, Hokkaido.

Every person involved with the team – players, fans, sponsors – is a star.

A star in their own life. A star in their community.

The name embodies the desire for everyone to shine with their individuality, like the tip of a star's light.

HP: https://hy-stars.jp/

Instagram: https://www.instagram.com/yellowstars_vb/

We would like to express our sincere gratitude to Base Food Inc. for providing support as a supplier for our team's players.

Volleyball is a sport where daily accumulation, including not only conditioning on the day of the match but also daily practice and recovery, directly impacts performance. In this context, nutritional management through daily meals is an indispensable and important element for top athletes.

Base Food's products are easy to consume yet nutritionally balanced, providing continuous support for players in their daily lives. We feel that they will be a strong partner for players to manage their own condition even amidst busy schedules.

With this support, each player will aim for a higher level, and as a team, we will strive for further growth. We are very pleased to be able to create new challenges and value through our partnership with Base Food Inc.

On behalf of the players, I would like to express my gratitude to Base Food Inc. for providing food support.

In volleyball, not only match performance but also the quality of daily training, recovery, and body building are extremely important. As someone who trains a lot, I am always conscious of consistently getting nutrition through my daily meals.

Base Food's products provide continuous support for my daily life and conditioning during training periods. The environment for me to concentrate on the sport has been further enhanced.

With this support, as a member of the team, I will cherish daily accumulation and strive to show a higher level of play.

■ "BASE UP PROJECT" Overview

This project is imbued with the desire to "share tomorrow's smiles with everyone" by supporting and cheering on people active in sports, music, art, and culture, those striving to realize their dreams, and those working towards a sustainable society, from the perspectives of "nutrition" and "health."

■ "BASE UP SPORTS PROJECT" Overview

This project supports the "base-up" of healthy body building and improved sports performance by regularly incorporating "BASE FOOD," a smart food complete nutritional food, into daily life in various sports scenes and for body make-up.

As an initiative to support the "base-up" of sports performance improvement, we will provide various support activities, including the provision of "BASE FOOD" products, to athletes, teams, and organizations, regardless of whether they are professional or amateur. In supplier activities, we will develop a "Supplier Agreement" that supports and assists activities over the medium to long term, and a "Supplier Program" that supports activities in the short term, including sampling, as an opportunity for people of all ages and genders who actively enjoy sports to experience the complete nutritional food "BASE FOOD."

*For application methods, recruitment periods, and various conditions, please check the official note (https://note.basefood.co.jp/m/mf363ff308d08).