BASE FOOD Inc. Signs Supplier Agreement with Mari Amimoto, Designated強化選手 (Strengthened Athlete) for Japan Wheelchair Basketball National Team
BASE FOOD Inc., which develops and sells complete nutritional staple foods, announced a supplier agreement with Mari Amimoto, a designated強化選手 (strengthened athlete) for the Japan Wheelchair Basketball National Team. This partnership is part of the "BASE UP SPORTS PROJECT," supporting Ms. Amimoto's healthy body development and improved sports performance through "food" support.
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- 📰 Published: April 1, 2026 at 01:00
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BASE FOOD Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto; https://basefood.co.jp), which develops and sells complete nutritional*1 staple foods, announced that it has signed a supplier agreement with Mari Amimoto, a designated強化選手 (strengthened athlete) for the Japan Wheelchair Basketball National Team, as part of its "BASE UP SPORTS PROJECT" to support "base up" for healthy body development and improved sports performance.
### ■ Various Activity Support Through "BASE UP SPORTS PROJECT"
BASE FOOD is developing the "BASE UP PROJECT," an activity that aims to realize a "society where everyone shines in their own way and overflows with smiles" by supporting the "base up" of physical and mental health through incorporating complete nutritional foods into daily life in various scenes such as sports, music, art, and culture.
This time, Ms. Mari Amimoto, a wheelchair basketball player, has endorsed the "BASE UP SPORTS PROJECT" (BASE UP SPORTS PROJECT) developed within this activity, leading to this supplier agreement. Going forward, we plan to widely collaborate on activities such as providing various "BASE FOOD" series as "food" support for Ms. Mari Amimoto, cooperating in various activities, and promoting "nutrition and sports performance."
### ■ Various Activity Support Through "BASE UP SPORTS PROJECT"
BASE FOOD is developing the "BASE UP PROJECT," an activity that aims to realize a "society where everyone shines in their own way and overflows with smiles" by supporting the "base up" of physical and mental health through incorporating complete nutritional foods into daily life in various scenes such as sports, music, art, and culture.
This time, Ms. Mari Amimoto, a wheelchair basketball player, has endorsed the "BASE UP SPORTS PROJECT" (BASE UP SPORTS PROJECT) developed within this activity, leading to this supplier agreement. Going forward, we plan to widely collaborate on activities such as providing various "BASE FOOD" series as "food" support for Ms. Mari Amimoto, cooperating in various activities, and promoting "nutrition and sports performance."
FAQ
What is the purpose of Basefood contracting Mariko Ajiro?
As part of the 'BASE UP SPORTS PROJECT' to support improved sports performance and healthy body building, Basefood aims to support Ajiro and promote the adoption of complete nutrition.
What kind of athlete is Mariko Ajiro?
She is a designated player for the Japanese national wheelchair basketball team and is active with nutritional support from Basefood.
What is the 'BASE UP SPORTS PROJECT'?
It is a specialized activity within the 'BASE UP PROJECT', which supports mental and physical health through complete nutrition in various fields such as sports, music, art, and culture, focusing particularly on the sports sector.