Base Food Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto; https://basefood.co.jp), which develops and sells nutritionally complete staple foods, announces that it has entered into a supplier agreement with professional handball player Sora Ishikawa, who belongs to the Spain's top league team 'Super Amara BeraBera' and is a member of the Japan Women's National Handball Team, as part of its 'BASE UP SPORTS PROJECT' which supports the 'base-up' of healthy body building and sports performance improvement.

Support for Various Activities through the 'BASE UP SPORTS PROJECT'

Base Food is promoting the 'BASE UP PROJECT' (Base Up Project), an initiative that aims to realize a society where 'everyone shines in their own way and is full of smiles,' by supporting the 'base-up' of mind and body health through the integration of nutritionally complete foods into daily life across various scenes such as sports, music, art, and culture.

This time, within the 'BASE UP SPORTS PROJECT' (Base Up Sports Project) developed under this initiative, we have realized this supplier agreement with the support of professional handball player Sora Ishikawa, who belongs to the Spain's top league team 'Super Amara BeraBera.' Moving forward, we plan to provide various 'BASE FOOD' series as nutritional support for Sora Ishikawa, collaborate on various activities, and widely engage in initiatives such as promoting 'nutrition and sports performance.'

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FACT BOX

  • Source: PR TIMES
  • Category: partnership