Unique Collection Births from LiLi × LAGUA GEM with Singular Presence
LAGUA GEM, a fashion brand by Baroque Japan Limited, announces a collaboration with popular influencer LiLi, launching on May 15, 2026. LiLi has been involved in the design process from scratch, creating unique items that are 'stars in themselves' and highlight the wearer's individuality. This collection merges LiLi's distinctive sense with LAGUA GEM's aesthetic, offering limited-edition pieces.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:00
- 🔍 Collected: April 11, 2026 at 00:28 (5h 28m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 00:53 (216h 24m after Collected)
Baroque Japan Limited (Headquarters: Meguro-ku, Tokyo, Representative Director: Hiroyuki Murai), which operates the fashion brand "LAGUA GEM (Lagua Gem)," will release collaboration items with LiLi, who is popular among Gen Z, starting Friday, May 15, 2026.
*Pre-sale starts Thursday, May 14, at LUMINE.
This collaboration, where LiLi has been involved in the design from scratch, features details infused with her unique sensibility and a presence that sets it apart from others. Each item is a statement piece on its own, bringing a new expression to styling while highlighting the wearer's individuality. We deliver a one-of-a-kind lineup that can only be obtained here.
**【LiLi Interview】**
**Q. What are your thoughts and aspirations for this collaboration?**
I've always loved "LAGUA GEM," so I was truly happy to receive the offer. In fact, I was so passionate about it that I considered working at one of their shops during the COVID-19 pandemic! It was that special to me.
Because of that, I had a very strong desire to "make it something truly good!" I was constantly 고민 (worrying/thinking hard) about how to create a balance between having the LAGUA GEM feel and incorporating my own style.
It was also my first time creating clothes from scratch under my own name, so honestly, it was incredibly difficult! (laughs) But because of that, I think we were able to achieve a really good fusion.
**Q. How is your personal style expressed in this collection?**
I naturally like things that are a bit "cluttered" or "mixed up." In this collection, I've mixed various materials and patterns, like lace and checks, to incorporate my style, while also toning down the colors to match LAGUA GEM's atmosphere.
Normally, my style is more colorful and flashy, but this time I deliberately subdued the tones, aiming for a balance that "blends well within LAGUA GEM, but still feels like me."
I also got to choose all the fabrics myself, and I moved forward while valuing that feeling of "Wow, this combination is cute!"
**Q. What specific points do you want people to pay attention to, and what is your message for this collection?**
For this collection, I've focused on making "everything a star." I wanted to create clothes that make people think, "Wow, this person looks great!" just by adding one piece.
At first glance, some might think, "This looks a bit difficult to wear," but I'm sure they'll find it surprisingly wearable. It'll be like, "Huh, it actually works!" (laughs).
I'd be happy if even those who don't usually venture much into fashion might think, "I might want to try wearing this," and if these clothes can be a catalyst for them to discover a new side of themselves.
**Q. Lastly, a message for your fans!**
This collection is truly filled with my "likes." I made it with the feeling of, "Everyone will surely love this, right?" (laughs). It's very connected to my everyday style and my SNS vibe, so I'd be thrilled if you think, "This is so LiLi!" I'm thinking of camisole dresses and half pants...
Keywords: LAGUAGEM, Lagua Gem, Y2K, Collaboration, KonoriRi, LiLi, 2000s Fashion, Grunge Fashion, YouTuber
*Pre-sale starts Thursday, May 14, at LUMINE.
This collaboration, where LiLi has been involved in the design from scratch, features details infused with her unique sensibility and a presence that sets it apart from others. Each item is a statement piece on its own, bringing a new expression to styling while highlighting the wearer's individuality. We deliver a one-of-a-kind lineup that can only be obtained here.
**【LiLi Interview】**
**Q. What are your thoughts and aspirations for this collaboration?**
I've always loved "LAGUA GEM," so I was truly happy to receive the offer. In fact, I was so passionate about it that I considered working at one of their shops during the COVID-19 pandemic! It was that special to me.
Because of that, I had a very strong desire to "make it something truly good!" I was constantly 고민 (worrying/thinking hard) about how to create a balance between having the LAGUA GEM feel and incorporating my own style.
It was also my first time creating clothes from scratch under my own name, so honestly, it was incredibly difficult! (laughs) But because of that, I think we were able to achieve a really good fusion.
**Q. How is your personal style expressed in this collection?**
I naturally like things that are a bit "cluttered" or "mixed up." In this collection, I've mixed various materials and patterns, like lace and checks, to incorporate my style, while also toning down the colors to match LAGUA GEM's atmosphere.
Normally, my style is more colorful and flashy, but this time I deliberately subdued the tones, aiming for a balance that "blends well within LAGUA GEM, but still feels like me."
I also got to choose all the fabrics myself, and I moved forward while valuing that feeling of "Wow, this combination is cute!"
**Q. What specific points do you want people to pay attention to, and what is your message for this collection?**
For this collection, I've focused on making "everything a star." I wanted to create clothes that make people think, "Wow, this person looks great!" just by adding one piece.
At first glance, some might think, "This looks a bit difficult to wear," but I'm sure they'll find it surprisingly wearable. It'll be like, "Huh, it actually works!" (laughs).
I'd be happy if even those who don't usually venture much into fashion might think, "I might want to try wearing this," and if these clothes can be a catalyst for them to discover a new side of themselves.
**Q. Lastly, a message for your fans!**
This collection is truly filled with my "likes." I made it with the feeling of, "Everyone will surely love this, right?" (laughs). It's very connected to my everyday style and my SNS vibe, so I'd be thrilled if you think, "This is so LiLi!" I'm thinking of camisole dresses and half pants...
Keywords: LAGUAGEM, Lagua Gem, Y2K, Collaboration, KonoriRi, LiLi, 2000s Fashion, Grunge Fashion, YouTuber