Mother-Daughter Jewelry Brand <SIMOE> Pop-up Event to be Held at Barneys New York Yokohama Store

Barneys Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Penny Luo) will hold a pop-up event for at Barneys New York Yokohama store from Friday, April 3, 2026, to Sunday, April 19, 2026.

is a jewelry brand created by a mother and daughter duo. They started their production in a single atelier room in 2014. The mother and daughter collaborate on designs, with the mother handling production and the daughter managing brand direction. With backgrounds in architecture and spatial design, they currently operate from an atelier and shop located in a renovated charming building in Daikanyama.

Characterized by sculptural forms that evoke a sense of 'rawness' beyond mere ornamentation, not confined to the realm of accessories. They develop jewelry that exudes a sculptural presence, utilizing lustrous and smooth curves.

values creating pieces that quietly accompany the wearer's body and mind, becoming an integral part of them before they realize it. They continuously pursue forms where sculptural shapes and organic curves naturally blend into one's attire and demeanor.

This pop-up event will primarily feature the "Kuru Collection," which weaves together regularity and soft spirals, and the "Border Collection," which expresses gently connected boundaries. In addition, a wide range of items, from popular pieces to classic collections, will be available for viewing.

Take this opportunity to experience the charm of jewelry, which quietly accompanies your daily life, in person at the store.

Event Dates and Location

Friday, April 3, 2026 – Sunday, April 19, 2026

Barneys New York Yokohama Store (36-1 Yamashita-cho, Naka-ku, Yokohama-shi, Kanagawa)

Designer Visit

April 4 (Sat), 5 (Sun), 11 (Sat), 12 (Sun), 18 (Sat), 2026: 13:00 – 18:00

April 19 (Sun), 2026: 13:00 – 17:00

*Please note that dates and times may change due to circumstances.

Contact Information

Barneys New York

TEL 050-3615-3600 (Reception hours: 11:00 - 19:00 / Except January 1)

BARNEYS NEW YORK

Barneys New York was founded in 1923 by Barney Pressman at 17th Street and 7th Avenue in Manhattan. Currently, in Japan, it operates a total of 9 stores, including the Ginza Main Store, Roppongi Store, Yokohama Store, Kobe Store, and Fukuoka Store, as well as outlets and an online store. It offers a wide range of categories, primarily men's and women's wear, accessories, and shoes, but also tableware and skincare. The selection consists of original brands and designer brands from Europe, the United States, and Japan. Display, customer service, and communication are integrated to provide customers with new discoveries and an enjoyable shopping experience.

Official Website https://www.barneys.co.jp

Official Instagram https://www.instagram.com/barneysjapan