Pop-up Event for Jewelry Brand <SIMOE> by Mother and Daughter Held at BARNEYS NEW YORK Yokohama Store

BARNEYS JAPAN, Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Penny Luo) is pleased to announce that a pop-up event for will be held at BARNEYS NEW YORK Yokohama Store from Friday, April 3, 2026, to Sunday, April 19, 2026.

is a jewelry brand created by a mother and daughter duo. They began producing pieces in 2014 from a single studio room. The mother and daughter collaborate on designs, with the mother handling production and the daughter managing brand direction. Drawing on their experience studying architecture and spatial design, they are currently based in a renovated atelier and shop in a charming building in Daikanyama.

The brand is characterized by forms that evoke a sense of "raw" vitality, going beyond the typical boundaries of accessories and mere ornamentation. They offer jewelry that possesses a sculptural presence, leveraging lustrous and smooth curves.

cherishes creations that quietly embrace the wearer's body and mind, becoming an integral part of them. They continuously pursue forms where sculptural silhouettes and organic curves naturally blend into one's style and demeanor.

This pop-up event will primarily showcase the "Kuru Collection," which weaves together regularity and soft spirals, and the "Border Collection," expressing gently continuous boundaries. Additionally, a wide range of items will be available, from popular pieces to classic collections.

We invite you to experience the allure of 's jewelry, which quietly accompanies your daily life, at our store during this opportunity.

Event Dates and Store

Friday, April 3, 2026 – Sunday, April 19, 2026

BARNEYS NEW YORK Yokohama Store (36-1 Yamashita-cho, Naka-ku, Yokohama, Kanagawa Prefecture)

Designer Visit

Saturday, April 4, Sunday, April 5, Saturday, April 11, Sunday, April 12, Saturday, April 18, 2026, 13:00 – 18:00

202