Bang & Olufsen × fragment Collaboration Collection to Launch Early in Japan

Early Launch in Japan Ahead of the Rest of the World POP-UPs will also be held at Hankyu Men's Osaka and Iwataya Honten, starting with Isetan Shinjuku Bang & Olufsen has announced the release of collaborative products that reinterpret four of the brand's iconic items with the Tokyo-based design studio fragment, led by Hiroshi Fujiwara. For over 30 years, fragment founder Fujiwara has been a devoted user of Bang & Olufsen, and its designs have constantly accompanied him through his creative activities—in studios, cities visited, and in shaping global culture. This collaboration does not represent a "beginning" but rather a "continuation" as the result of a dialogue formed by long-standing memories, craftsmanship, and intuition. Fusing fragment's signature monochrome black with Bang & Olufsen's precision-milled aluminum, this collection reinterprets the "Beosound A1" portable Bluetooth speaker, "Beoplay H100" headphones, the architecturally formed wall-mounted speaker "Beosound Shape," and the timeless classic "Beosound 9000." Through refined expression, the design makes the craftsmanship stand out even more. Building upon Bang & Olufsen's 100-year legacy of design and innovation, this collaboration was born from a shared belief in "things that endure through time." From groundbreaking products like the Beocenter 2300, which Fujiwara cherished in the 1990s, to the Beosound 9000, the brand has long produced audio icons recognized across eras and cultures for their precision and durability. Few people understand this value as intuitively as Hiroshi Fujiwara. His relationship with the brand spans over three decades, shaped by his reliable ear as a musician and his sharp aesthetic eye as one of today's most influential creators. "I have always felt a connection with Bang & Olufsen somewhere. In the 1990s, I wanted to incorporate the system into my home, so I designed the house specifically to install it beautifully without visible wires. Since then, it has naturally remained the brand that comes to mind when thinking of 'audio'. It is very special to be able to create something together like this now." —Hiroshi Fujiwara, founder of fragment Fujiwara, a pioneering DJ and cultural driving force in Tokyo, played a part in shaping the Japanese creative scene in the 1990s and introduced Bang & Olufsen products to a new demographic, pushing them to the forefront. This bond has never faded. Now, as the brand celebrates its 100th anniversary, it brings a modern perspective to timeless design principles, breathing new life into iconic products by reinterpreting them through fragment's sophisticated and understated aesthetics. Leveraging its long-standing expertise in aluminum processing, Bang & Olufsen has reinterpreted the company's signature material with artisanal craftsmanship, creating an ideal canvas that enhances fragment's iconic black. For the first time, selected portable products have undergone highly specialized anodizing and hand-polishing processes to achieve a distinct, liquid-like glossy finish. "As part of our collaboration with fragment, we applied a highly advanced artisanal anodizing and polishing process to our portable products for the first time. Through this meticulous approach and a finish that can only be achieved by hand, we have brought fragment's iconic black to life." —Kresten Bjørn Krab-Bjerre, Bang & Olufsen's Senior Director of Design During a visit to Bang & Olufsen headquarters in Struer, fragment took this collaboration a step further. In addition to the collection, Fujiwara focused on the people behind it, reinterpreting parts of Bang & Olufsen's uniform to design a limited-edition T-shirt for the factory team. Introduced in Bang & Olufsen's Factory 3 and 5, this black T-shirt features fragment's iconic lightning bolt motif alongside the phrase "We think differently," which Bang & Olufsen has long cherished.