BANDAI SPIRITS Co., Ltd. Hobby Division (Headquarters: Tokyo, Minato-ku; hereinafter referred to as BANDAI SPIRITS) will open a limited-time event, "THE GUNDAM BASE POP-UP in EHIME" (hereinafter referred to as "Gundam Base POP-UP Ehime"), at Emifull MASAKI (EMI MALL 1F Emifull Court) from Saturday, August 1, 2026, to Sunday, August 30, 2026.
"Gundam Base POP-UP Ehime" will feature a wide selection of Gundam-related merchandise, including plastic models of the Gundam series (commonly known as Gunpla), as well as miscellaneous goods and snacks. A 2-meter tall Gundam statue will also be on display. Additionally, a "Gunpla Assembly Experience" will be held for four days from Monday, August 17, to Thursday, August 20. Through this event, we aim to provide a "hands-on experience of the joy of creation."
KEY FIGURES
Event Overview
Store Name: THE GUNDAM BASE POP-UP in EHIME (Gundam Base POP-UP Ehime)
Location: Emifull MASAKI
(850 Tsutsui, Matsuyama-cho, Iyo-gun, Ehime Prefecture, 791-3120 EMI MALL 1F Emifull Court)
Event Period: Saturday, August 1, 2026 - Sunday, August 30, 2026
Business Hours: 10:00 AM - 9:00 PM (Last entry 8:00 PM)
*Last day only until 5:00 PM (Last entry 4:00 PM)
*Business hours may change depending on crowd levels.
*Business hours and dates are subject to change without notice due to weather conditions or facility preparations.
Admission Fee: Free
Organizer: BANDAI SPIRITS Co., Ltd.
Cooperation: BANDAI NAMCO FILMWORKS Inc.
Event Details
This special event is designed to be thoroughly enjoyed not only by fans who love the Gundam series and Gunpla but also by those new to the world of Gundam and travelers looking for a unique souvenir. Furthermore, for four days from Monday, August 17, to Thursday, August 20, a "Gunpla Assembly Experience" will be held at Emifull MASAKI 1F "Floral Court." Participation is free for individuals aged 6 and older who are willing to complete a survey.
Examples of Products Handled:
HG 1/144 Z'Gok (SEED FREEDOM Ver.) [Clear Color] / ¥3,630 (incl. 10% tax) / Scheduled for release on Saturday, July 11 MGSD Gundam Base Limited Wing Gundam Zero EW [Clear Color] / ¥5,280 (incl. 10% tax) / Scheduled for release on Saturday, July 18 FULL MECHANICS 1/100 Gundam Base Limited Gundam Aerial [Clear Color] / ¥4,730 (incl. 10% tax) / Scheduled for release on Saturday, July 18
Face Mug Char Aznable / ¥1,760 (incl. 10% tax) THE GUNDAM BASE Choco Crunch / ¥864 (incl. 8% tax) THE GUNDAM BASE Chocolate Chip Cookies / ¥1,512 (incl. 8% tax)
*Sales periods for each product vary. Please check at the store.
*All products are sold in limited quantities. Please understand that they may sell out.
Regarding Admission Tickets
To ensure customer safety and reduce congestion within the venue, admission may be restricted during the event period. Please check the official website for "Gundam Base POP-UP Ehime" for details.
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For the latest information on "THE GUNDAM BASE POP-UP in EHIME," a limited-time official event centered around "THE GUNDAM BASE," the official comprehensive facility for Gundam goods to be developed at Emifull MASAKI starting August 2026, please check here.
Event Official Website: https://bandai-hobby.net/site/popup_ehime2026/
Official X Account: @gundambase_t
[Official Site & Related Sites]
BANDAI SPIRITS Official Website: https://www.bandaispirits.co.jp/
Bandai Hobby Site: https://bandai-hobby.net/
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[Copyright Notice] Please include the following copyright notice when using images.
Japanese Display: ©SUNRISE ©SUNRISE・MBS
English Display: ©SUNRISE ©SUNRISE・MBS
*The contents of this press release are current as of the time of announcement and are subject to change without notice.
*The images in this release may differ from the actual product.
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FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: MBS