Happy Turn’s 50th Anniversary Collaboration Goods Include Stickers, Apparel, and Smartphone Cases

Collaboration News 1: General Sticker will offer Happy Turn stickers for early sale at a POP UP STORE. The lineup includes stickers featuring the Happy Turn package, logo, and life-size candy-style wrapper design. Made with water-resistant and light-resistant materials, the stickers can be used on smartphones, tablets, PCs, and in many other settings. They can also be placed inside clear cases without being attached directly. Early sale: Happy Turn 50th Anniversary POP UP STORE Period: May 15, 2026 (Fri) to May 24, 2026 (Sun) Location: Yurakucho Marui 7F, THE Chara SHOP Yurakucho Marui Store No. 2 Special page: https://www.the-chara.com/blog/?p=113930 General release: May 29, 2026 (Fri) Products include die-cut stickers featuring the 50th anniversary package, the logo, and Prince Turn, each priced at 385 yen including tax. A clear sticker featuring the candy-style wrapper will also be available for 440 yen including tax. All items are made of PVC. Details: https://item.rakuten.co.jp/auc-generalsticker/c/0000001149/ Collaboration News 2: Apparel items such as Happy Turn T-shirts will go on sale. Bandai Namco Entertainment’s official store “LIFESTYLE MART” on Amazon Merch on Demand will begin selling apparel featuring Happy Turn’s 50th anniversary designs, logos, and package artwork from May 15, 2026 (Fri). Some items will also be displayed at the POP UP STORE. Collaboration News 3: Smartphone accessories from caseplay will launch in four designs for more than 150 device models. Happy Turn Slim Protection Cases will go on sale on May 15, 2026 (Fri). The four designs feature the 50th anniversary logo, Prince Turn, and package artwork, and will be available for iPhone, Xperia, Pixel, Galaxy, and other devices. Some items will also be displayed at the POP UP STORE. The Slim Protection Case is priced at 4,980 yen including tax and supports around 150 models including iPhone, Xperia, Pixel, and Galaxy. The Slim Protection Premium Case is priced at 5,980 yen including tax and supports iPhone 14, iPhone 14 Pro, iPhone 15, iPhone 15 Pro, iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Details: https://caseplay.shop/pages/happyturn-01?utm_source=referral&utm_medium=pop&utm_campaign=happyturn-01 Kameda Seika’s Happy Turn is a soft rice snack coated with a closely guarded powder, first released in 1976. Its candy-style wrapper, unusual for rice crackers, is one of its distinctive features. Developed during a recession in Japan, the product was named with the wish that happiness would “turn” back to customers. Happy Turn: https://www.happyturn.com/ X Japan: https://x.com/happyturnkameda ©KAMEDA Information is current as of the announcement date and may change without prior notice.