Miki Hoshii, an idol from 765 Production in "THE IDOLM@STER," stars in a TV commercial for Sharp's new product, "Xrostella VR1"! Delivering the charm of the new product through Miki Hoshii's unique performance.

Bandai Namco Entertainment Inc. is pleased to announce that Miki Hoshii, an idol belonging to 765 Production from "THE IDOLM@STER," is appearing in a TV commercial for the "Xrostella VR1," a new VR glass product developed by Sharp Corporation.

The commercial aired during the commercial breaks of "Ai♡MAX!!!TV," a terrestrial broadcast program featuring the idols, which was aired on March 29, 2026 (Sunday) on TOKYO MX and the official "THE IDOLM@STER" series YouTube channel.

The commercial highlights the product's appeal through a performance full of Miki Hoshii's unique personality.

This commercial video is currently available on the official "THE IDOLM@STER" series YouTube channel. A behind-the-scenes making-of video of the commercial shoot is scheduled to be released at a later date.

CM Overview ・Title: Sharp VR Glasses "Xrostella VR1" Easy-to-Wear VR Edition - Miki Hoshii (15 seconds) ・Content: 765 Production idol Miki Hoshii stars in a TV commercial for Sharp's new product, "Xrostella VR1." ・Release Location: Aired during "Ai♡MAX!!!TV" on March 29, 2026 (Sun) 18:00–19:00 on TOKYO MX and YouTube. Official "THE IDOLM@STER" series YouTube channel [Watch the CM video here]: https://youtu.be/o2LxsC8w3s8

CM Highlights ・Miki Hoshii enjoying a relaxing time in loungewear after work. ・Diving into the ocean using the "Xrostella VR1" VR glasses, which offer easy wearability and deep immersion. ・An original CM song sung by Miki Hoshii that you'll find yourself humming along to. ・The making-of video, to be released later, will show the behind-the-scenes of the shoot—look forward to seeing a new side of Miki Hoshii!

"Xrostella VR1" Product Description Sharp's VR glasses, "Xrostella VR1," combine a lightweight body of approximately 198g (*1) with high-definition display. By connecting via cable to a PC or smartphone (*2), these VR glasses allow you to enjoy an immersive experience comfortably for long periods. With their glasses-style design, they are easy to put on and take off, providing a convenient VR experience for various daily scenes.

Product Information: https://k-tai.sharp.co.jp/dash/lp/vr/ *1 Excluding the HMD connection cable. *2 For PC, the following specs are required: OS: Windows 11 or later, CPU: Intel Core i5-12600K or higher, Graphics Board: NVIDIA® GeForce GTX970 or higher, Memory: 16GB or more. For smartphones, connection with AQUOS sense10 has been verified (as of March 30, 2026). Support for additional models is planned to be expanded sequentially.

"Ai♡MAX!!!TV" Program Information ・Program Website: https://s.mxtv.jp/variety/imas20th_sp/ ・Program Streaming URL: https://www.youtube.com/watch?v=AXXq-PWglAc

About "THE IDOLM@STER" Series Licensing Initiatives In "THE IDOLM@STER" series, over 340 unique idols have collaborated with numerous companies, stores, local governments, and facilities across various industries to conduct various PR activities. We will continue to work so that the idols' smiles can shine in various places and bring joy to even more people. Miki Hoshii's appearance in this commercial is a first step toward that future, expanding the scope of our activities and communicating new charms. We will continue to actively seek opportunities in a wide range of genres, including not only commercial appearances and collaborations, but also advertising and ambassador roles. ・THE IDOLM@STER Portal Licensing Page: https://idolmaster-official.jp/work

What is "THE IDOLM@STER"? This is an "idol production" content where players take on the role of a "producer" at an entertainment agency to train idols. It has received support from many customers for its unique idols and diverse music. Starting in July 2005 as a game for amusement facilities, it has expanded into a wide range of areas including smartphone game apps, home console games, live events, music CDs, TV anime, theatrical films, radio, and merchandise, growing into a franchise with an annual market scale exceeding 70 billion yen.

Currently, the following 6 brands are being developed: "THE IDOLM@STER" "THE IDOLM@STER CINDERELLA GIRLS" "THE IDOLM@STER MILLION LIVE!" "THE IDOLM@STER SideM" "THE IDOLM@STER SHINY COLORS" "Gakuen THE IDOLM@STER"

・THE IDOLM@STER Portal: https://idolmaster-official.jp/ ・THE IDOLM@STER Official X (formerly Twitter): https://x.com/imas_official ・THE IDOLM@STER 20th Anniversary Special Site: https://idolmaster-official.jp/20th_anniversary ・"THE IDOLM@STER" Official YouTube Channel: https://www.youtube.com/channel/UCe3uJZIjfYwNNR0S6W3GvEA/videos

Currently, we are conducting 20th-anniversary activities as the "iM@S 20th Anniversary Year," having reached our 20th anniversary on July 26, 2025.

*This information is current as of the date of the announcement. Contents are subject to change without notice after the announcement. Thank you for your understanding. *When posting logos or images, please be sure to include the copyright notice below. ©Toshiyuki Kubooka THE IDOLM@STER™& ©Bandai Namco Entertainment Inc