LE SSERAFIM Takes on the Renewed Charapaki! Dream Collaboration with Sanrio Characters in New Charapaki Chocolate CM

Bandai Co., Ltd. Candy Division (Headquarters: Taito-ku, Tokyo) will release the "Sanrio Characters Charapaki Chocolate"—featuring renewed packaging and chocolate designs—at confectionery sections of mass retailers nationwide starting Monday, April 6, 2026. This product is part of the wildly popular "Charapaki" series, which has surpassed 200 million units in cumulative shipments. (Distributor: Bandai Co., Ltd.) In conjunction with this project, the globally popular five-member group LE SSERAFIM will realize a dream collaboration with Sanrio characters for the promotion, with new commercials and other content launching on Tuesday, March 31, 2026. This commercial captures the members actually holding the products and enjoying the "Sanrio Characters Charapaki Chocolate," making it a must-see for fans. A version of the commercial featuring the Sanrio characters themselves will also be released simultaneously. Furthermore, the project will be energized by various developments, starting with a "Charapaki Challenge Relay" on social media featuring the five members of LE SSERAFIM. ■ LE SSERAFIM cheers for the popular characters! An adorable new commercial filled with "paki-paki" (snapping) interactions In this commercial, LE SSERAFIM members pick up the renewed "Sanrio Characters Charapaki Chocolate" and enjoy the suspense of seeing which character will emerge from the packaging. They react to the cute chocolate designs of characters like Pochacco and Cinnamoroll with rhythmic, lively exchanges such as "What paki?" and "Cinnamoroll paki!" Attention should also be paid to their reactions—"Special Paki!" and "Sugopaki!" (Amazing Paki!)—when they reveal the new "Special Design," which features Hello Kitty, My Melody, and Kuromi all gathered together. The commercial concludes with everyone saying "Charapaki" and "Paki-paki?" in unison, performing an original "Charapaki pose" to leave a lasting impression of the product's fun and adorable world. In addition to the version featuring LE SSERAFIM, a character-focused version featuring the Sanrio characters will also be released. Please look forward to the special collaboration between Sanrio characters and LE SSERAFIM, as well as the charm of the product itself. 1. Title: Sanrio Characters Charapaki "LE SSERAFIM" Ver. (15 seconds) Area: Nationwide Cast: LE SSERAFIM Period: From Tuesday, March 31, 2026 YouTube: https://youtu.be/FepgPAMbBE0 *Please ensure you include the copyright notice when using these image materials. © 2026 SANRIO CO., LTD. APPROVAL NO. L665380 2. Title: Sanrio Characters Charapaki "Sanrio Characters" Ver. (15 seconds) Area: Nationwide Cast: Sanrio Characters Period: From Monday, April 6, 2026 YouTube: Scheduled for release on Tuesday, March 31 ■ Numerous special contents, including the social media Charapaki Challenge Relay and behind-the-scenes footage, to be released sequentially In conjunction with the commercial release on March 31, a "Charapaki Challenge Relay" will be held on social media. Additionally, individual Charapaki challenge videos for each member, as well as group and individual behind-the-scenes footage, are scheduled to be posted sequentially. A special website has been launched, consolidating all images and video content created for this project. A giveaway campaign for original smartphone wallpapers and other items will also be conducted. URL: https://www.bandai.co.jp/candy/camp/sanriocharapaki2026/ ■ LE SSERAFIM Profile A five-member girl group consisting of KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE. They are managed by SOURCE MUSIC, a label under HYBE MUSIC GROUP, which has produced numerous global artists such as BTS. The group name is an anagram of "IM FEARLESS," representing self-confidence and a strong will to move forward without being swayed by the world's gaze. They debuted in South Korea in May 2022. In their first year, they performed at the Kohaku Uta Gassen for three consecutive years and became the first K-POP girl group to win the "Special International Music Award" at the Japan Record Awards, achieving numerous feats that have left their mark on both K-POP and Japanese music history. While their latest song "SPAGHETTI (feat. j-hope of BTS)," released in October 2025, became a global hit, they successfully held their first Tokyo Dome performance as an encore for their world tour in November. In December of the same year, they made their first appearance on the major U.S. New Year's Eve special, "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2026." In 2026, they are set to make their first appearance at "SUMMER SONIC 2026," one of Japan's largest music festivals, held from August 14 to 16, drawing high expectations from music fans worldwide. ■ Product Information The "Charapaki" series, which has surpassed 200 million units in cumulative shipments, is an original chocolate confectionery series packed with the "play" element of snapping apart a puff-filled chocolate bar to extract characters and items. This product, "Sanrio Characters Charapaki Chocolate," has undergone a renewal of its packaging design and chocolate lineup in April 2026. The packaging features six characters: Hello Kitty, Cinnamoroll, Pochacco, My Melody, Kuromi, and Pompompurin, with a new design that prominently displays the chocolate. There are 20 varieties in total, including different facial expressions. There are 8 types of chocolate in total. In addition to the existing Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pochacco, Pompompurin, and Hangyodon, a new, special "Special Design" featuring Hello Kitty, My Melody, and Kuromi gathered together has been added. Packaging designs and chocolates are random. Product Name: Sanrio Characters Charapaki Chocolate Suggested Retail Price: 138 yen (149 yen including tax) *This product is subject to the 8% reduced tax rate. Contents: 1 semi-chocolate (8 types in total) - Lineup: 1. Hello Kitty 2. Cinnamoroll 3. My Melody 4. Kuromi 5. Pochacco 6. Pompompurin 7. Hangyodon 8. Special Design - Production Area: Japan - Sales Route: Confectionery sections of mass retailers nationwide, etc. - Distributor: Bandai Co., Ltd. © 2026 SANRIO CO., LTD. APPROVAL NO. L665380 *Prices are manufacturer's suggested retail prices. *Images may differ slightly from the actual product. *Information provided is subject to change without notice.