LE SSERAFIM Takes on the Renewed Charapaki! Sanrio Characters Charapaki Chocolate: A Dream Collaboration with LE SSERAFIM, New Commercial Released

Bandai Candy Division (Headquarters: Taito-ku, Tokyo) will launch "Sanrio Characters Charapaki Chocolate," featuring renewed collaboration packaging and chocolate designs with characters from Sanrio Co., Ltd., on April 6, 2026 (Monday) at confectionery aisles in mass retailers nationwide. (Sales Distributor: Bandai Co., Ltd.) To commemorate this project, the globally popular five-member group LE SSERAFIM will achieve a dream collaboration with Sanrio characters for promotional activities. New commercials and more will be released starting March 31, 2026 (Tuesday).

This new commercial captures the members actually holding the product and enjoying "Sanrio Characters Charapaki Chocolate," making it a must-see for fans. Simultaneously, a version of the commercial featuring Sanrio characters will also be released.

Furthermore, various initiatives are planned sequentially, starting with a "Charapaki Challenge Relay" by the five members of LE SSERAFIM on social media, to further excite this project.

This commercial features the members of LE SSERAFIM holding the renewed "Sanrio Characters Charapaki Chocolate" and enjoying the surprise of which character will appear from the package. They react one after another to the cute chocolate designs of Pochacco, Cinnamoroll, and others, engaging in a lively exchange of "What Paki?" and "Cinnamoroll Paki~." Attention should also be paid to their reactions of "Special Paki!" and "Super Paki!" when they discover the "Special Design" featuring a special collection of Hello Kitty, My Melody, and Kuromi, who are newly added to the lineup. The commercial concludes with everyone in unison saying "Charapaki" and "Paki Paki~?" while striking an original "Charapaki Pose," effectively conveying the product's fun and adorable world.

In addition to the version starring LE SSERAFIM, a character version of the commercial featuring Sanrio characters will also be released. Please pay attention not only to the charm of the product itself but also to the special collaboration between Sanrio characters and LE SSERAFIM.

<TVCM Overview>

❶ Title: Sanrio Characters Charapaki "LE SSERAFIM" Ver. (15 seconds)

Area: Nationwide

Cast: LE SSERAFIM

Period: March 31, 2026 (Tuesday) onwards

YouTube: https://youtu.be/FepgPAMbBE0

<"LE SSERAFIM" Ver. CM>

FAQ

What is "Charapaki Chocolate"?

"Charapaki Chocolate" is a popular confectionery series by Bandai that features chocolate with characters embedded within. The "paki" sound refers to the action of breaking the chocolate bar to reveal the character inside.

What is the new product being released?

The new product is "Sanrio Characters Charapaki Chocolate," which features renewed packaging and chocolate designs in collaboration with Sanrio characters. It will be released on April 6, 2026.

Which Sanrio characters are featured in the new product?

The featured Sanrio characters include Pochacco, Cinnamoroll, Hello Kitty, My Melody, and Kuromi. The product also includes a special design with Hello Kitty, My Melody, and Kuromi gathered together.

What is LE SSERAFIM's role in this promotion?

LE SSERAFIM is featured in the new commercial for "Sanrio Characters Charapaki Chocolate" and will also participate in promotional activities, including a social media "Charapaki Challenge Relay."

When will the new commercial be released?

The new commercial will be released starting March 31, 2026.

Where can I watch the commercial?

A version of the commercial featuring LE SSERAFIM is available on YouTube at the provided link: https://youtu.be/FepgPAMbBE0

What is the "Charapaki Challenge Relay"?

It is a promotional activity planned for social media, involving the five members of LE SSERAFIM participating in a relay challenge related to the "Charapaki" product.

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