[Returning for the First Time in 2 Years] Fans Raving "It's My Favorite!" Highly Popular Flavor "Butter Sand <Coffee>" Returns for a Limited Time

BAKE INC. (Headquarters: Minato-ku, Tokyo; President and CEO: Eiichi Kasai), which operates the butter sandwich specialty store "PRESS BUTTER SAND," will begin selling the limited-edition flavor "Butter Sand <Coffee>," which was previously popular, starting August 1, 2026.

This product will be available for pre-sale to "BAKE Membership Program" members starting July 15, 2026.

"My favorite is the coffee flavor." Continuous requests from fans for its return!

The highly popular flavor "Butter Sand <Coffee>," loved by many customers, is making a comeback.

"Butter Sand <Coffee>" first appeared in 2023 and was a limited-time flavor that received high praise from many customers from its release. In an SNS survey conducted the following year, 2024, over 90% responded that they "wish for the return of Butter Sand <Coffee>," and due to numerous requests, it was re-released for a limited time.

Now, this highly popular flavor is making a comeback for the first time in two years. This product features fragrant, baked coffee cookies sandwiching two layers: aromatic coffee butter cream and the classic butter caramel. Each bite offers a deep coffee flavor. Developed with a focus on flavor, the coffee beans used are medium-roast, high-roast beans with a balance of moderate bitterness and acidity. We aimed for a balanced taste that combines aroma and richness in its development.

Please enjoy the rich flavor where the gentle sweetness of butter caramel spreads along with the slight bitterness and aroma of coffee.

\Rave reviews from fans during past sales/

*Excerpted and edited from posts by BAKE INC. official SNS ambassador "Hakokashikurabu"

This coffee and caramel flavor is not too sweet, making it an adult taste recommended not only for women but also for men. My husband is also a big fan of PRESS BUTTER SAND and absolutely loved it. I wish they would sell it year-round, it's that much of a favorite ♡ (Female, 40s)

One bite and the rich aroma of the carefully selected coffee beans fills your mouth, and I understood why it's so popular ♡ The balance of slight bitterness and gentle sweetness is exquisite, and the adult taste is irresistible... It's a flavor I'd love for all coffee lovers to try ☕️ (Female, 30s)

[Product Overview]

● Butter Sand <Coffee> (5 pieces)

Aromatic coffee cookies with plenty of coffee butter cream. Combined with gently sweet butter caramel, this product offers a slightly bitter yet soothing taste. The coffee is blended with medium-roasted beans to enhance its aroma and flavor, considering its compatibility with butter cream.

Price: 1,512 yen (tax included)

Sales Locations: "PRESS BUTTER SAND" nationwide stores / "PRESS BUTTER SAND" nationwide event venues / "BAKE the SHOP" domestic stores / Official online shop "BAKE the ONLINE" / Rakuten Ichiba / Yahoo! Shopping / Amazon / auPay Market / LINE Gift *Some stores may not carry this product.

Sales Period: August 1, 2026 - September 30, 2026

*Sales will end once supplies are depleted.

*Sales will begin on July 27, 2026, at the POP UP event held in the 1st floor North Passage area within the JR Tokyo Station ticket gates.

Regarding Pre-sale of "Butter Sand <Coffee>"

This product will be available for pre-sale exclusively to "BAKE Membership Program" members on the official online shop "BAKE the ONLINE" starting July 15, 2026. Please take advantage of this opportunity to enjoy it sooner.

Pre-sale Period: July 15, 2026 - July 31, 2026

*Limited quantity, sales will end once supplies are depleted.

*Delivery dates can be specified.

~What is the "BAKE Membership Program" ~

This is a membership program operated by BAKE INC. that can be used at physical stores and the official online shop "BAKE the ONLINE." Points accumulated with every purchase can be used from your next shopping trip. Furthermore, exclusive pre-sales and special sales for members are available, allowing you to enjoy shopping at even greater value.

[About PRESS BUTTER SAND]

"Making Straight, Delivering Straight." We pursue future confectionery by using better ingredients and putting in significant effort. That is the gift of deliciousness from us, the butter sandwich specialty store "PRESS BUTTER SAND."

Since its debut at Tokyo Station in 2017, we have expanded our stores nationwide and now operate stores overseas.

By baking the cookies using the traditional Japanese confectionery technique of "hasami-yaki" (sandwich baking), we remove excess oil and achieve the best balance of texture and flavor. The ingredients are simple: butter cream and butter caramel, made with the original flavor of butter, are sandwiched between crisp cookie dough for a two-layer finish.

[Company Profile]

・Name: BAKE INC.

・Founded: April 2013

・Representative: President and CEO Eiichi Kasai

・Location: Kowa Shirokanedai Bldg. 6F, 3-19-1 Shirokanedai, Minato-ku, Tokyo 108-0071

・Company Information: https://bake-jp.com/

・Business Activities: Manufacturing and sales of confectionery, operation of EC site "BAKE the ONLINE," operation of web media

・Major Confectionery Brands Developed

Cheese confectionery specialty store "BAKE CHEESE TART" (born in Hokkaido) (https://cheesetart.com) Choux cream specialty store "CROQUANT CHOU ZAKUZAKU" (http://zakuzaku.co.jp) Freshly baked custard apple pie specialty store "RINGO" (http://ringo-applepie.com) Butter sandwich specialty store "PRESS BUTTER SAND" (https://buttersand.com) Fictional patisserie "Shiroishi Western Confectionery" (https://shiroishi-yougashiten.com/) Nut confectionery specialty store "caica" (https://caica-nuts.com/) New frontier of rice crackers "TOKYO SENBEI" (https://senbei.tokyo/) Teardrop tea confectionery "TeaDrop." (http://tea-drop.com) A bite of coffee experience "A Bite Coffee"