Limited-Time Collaboration: The Fourth and Final Chapter of a 'Sensory Sweet Experience' – 'Butter Sand <Rum Raisin>' Launches Nationwide on July 1, 2026

Key facts

  • Limited-Time Collaboration: The Fourth and Final Chapter of a 'Sensory Sweet Experience' – 'Butter Sand <Rum Raisin>' Launches Nationwide on July 1, 2026
  • PRESS BUTTER SAND launches the fourth and final installment of its 'SWEETS MEETS ART' project: the 'Butter Sand ' with packaging designed by artist Shoichi Okumura. Available nationwide from July 1, 2026, with member-exclusive early access starting June 24.
  • Source: PR Times
  • Date: June 17, 2026

Direct answer

PRESS BUTTER SAND launches the fourth and final installment of its 'SWEETS MEETS ART' project: the 'Butter Sand ' with packaging designed by artist Shoichi Okumura. Available nationwide from July 1, 2026, with member-exclusive early access starting June 24.

Citation
Limited-Time Collaboration: The Fourth and Final Chapter of a 'Sensory Sweet Experience' – 'Butter Sand <Rum Raisin>' Launches Nationwide on July 1, 2026 (June 17, 2026), PR Times
Source
PR Times
Date
June 17, 2026
PRESS BUTTER SAND launches the fourth and final installment of its 'SWEETS MEETS ART' project: the 'Butter Sand <Rum Raisin>' with packaging designed by artist Shoichi Okumura. Available nationwide from July 1, 2026, with member-exclusive early access starting June 24.
新製品出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 17, 2026 at 20:00
  • 🔍 Collected: June 17, 2026 at 13:58
  • 🤖 AI Analyzed: June 17, 2026 at 14:11 (13 min after Collected)
PRESS BUTTER SAND, a butter sandwich specialty store operated by BAKE Inc. (Headquarters: Minato-ku, Tokyo; CEO: Eiichi Kasai), is launching the fourth installment of its premium 'PRESS BUTTER SAND GALLERY' series in collaboration with ArtSticker, an art communication platform operated by The Chain Museum Co., Ltd., as part of the 'SWEETS MEETS ART' project. This time, the 'Butter Sand ' featuring a special packaging design by artist Shoichi Okumura will be available nationwide starting Wednesday, July 1, 2026. Additionally, BAKE Membership Program members can enjoy early access starting Wednesday, June 24, 2026. The grand finale: 'Butter Sand ' – an artistic expression of rum raisin aroma spreading across the palate through a gradient from purple to pink The 'SWEETS MEETS ART' project spans four editions, each featuring original artwork by emerging artists that visually interpret the taste of sweets, used as packaging designs. The final chapter features the 'Butter Sand ,' with rum-soaked raisins blended into the cream, delivering a soft, fragrant burst of rum with every bite. Paired with the slightly bitter, aromatic cocoa cookies, the result is a rich and sophisticated flavor profile. The packaging design is created by artist Shoichi Okumura, who translates the actual sensory experience of tasting the product into art. Drawing from traditional East Asian landscape paintings and mandalas, Okumura uniquely blends classical auspicious motifs with modern objects to depict a contemporary utopia. Artistic Highlights of the Fourth Edition The rich, aromatic scent of rum raisin upon the first bite is expressed through a gradient shifting from purple to pink. In the background behind the striking female figure enveloped in purple, a grapevine symbolizing raisins is illustrated. Above the rum bottle depicted in the lower right corner, celestial beings such as apsaras, butterflies, and birds—symbols of good fortune (※)—float in the rising aroma. On the opposite side of the can, a helicopter representing modernity is illustrated, combining classical and contemporary motifs to express Okumura’s unique vision of a modern paradise. The image of a woman riding a motorcycle into the wind evokes a sense of exoticism and journey, mirroring the rich and complex flavor of rum raisin. ※Auspicious: A sign of good fortune; an omen of positive events. Shoichi Okumura Blending the idealized landscapes found in East Asian ink paintings and mandalas with the ever-evolving tropical paradise imagery of the social media era, Okumura uses traditional techniques to depict a modern utopia where auspicious symbols intersect with contemporary objects. Instagram: https://www.instagram.com/shoichi_okumura/ [Product Overview] ● Butter Sand (4 pieces) Layers of fragrant rum-flavored butter cream with rum-soaked raisins and classic butter caramel are sandwiched between light, crisp cocoa cookies. The cookies use high-quality cocoa that pairs well with sweets, offering a smooth bitterness. The cream includes small raisins simmered in syrup and soaked in rum, as well as cut raisins to enhance textural balance. With each bite, the popping texture and rich aroma deliver a sophisticated adult butter sandwich experience. ■ Price: 1,728 JPY (tax included) ■ Sales Locations: All nationwide 'PRESS BUTTER SAND' stores / nationwide event venues / official online store 'BAKE the ONLINE' / Rakuten Market / Yahoo! Shopping / Amazon / LINE Gift (Note: Some locations may not carry the product) ■ Sales Period: Wednesday, July 1, 2026 – Wednesday, September 30, 2026 (while supplies last) ※Limited-edition design shoppers are available only at permanent stores. Distribution ends once stock runs out due to limited quantities. ※Purchases from event stores or online shops will receive standard shoppers. Early Sale Details for 'Butter Sand ' This product will be available exclusively to BAKE Membership Program members via the official online store 'BAKE the ONLINE' starting Wednesday, June 24, 2026. Don’t miss this chance to enjoy it ahead of the general release. ■ Early Sale Period: June 24 (Wed) – June 30 (Tue), 2026 ※Limited quantities; sale ends when stock runs out. ※Earliest delivery date can be specified from three days after purchase. ~About BAKE Membership Program~ A membership program operated by BAKE INC., available for use at physical stores and the official online store 'BAKE the ONLINE.' Earn points with every purchase, redeemable on future orders. Exclusive member benefits include early access to new products and special sales, offering more value with every purchase. [About ArtSticker] ArtSticker, operated by The Chain Museum Co., Ltd., is a platform that connects people with art and fosters dialogue, linking the entire experience of art appreciation. It features a wide range of works from renowned and up-and-coming artists across various genres, including installations, paintings, and performing arts. ArtSticker aims to connect art and artists directly with the world, both digitally and through unique real-world encounters. [About PRESS BUTTER SAND GALLERY] 'PRESS BUTTER SAND GALLERY' is a premium series by 'PRESS BUTTER SAND' focused on experimentation and innovation to create sweets that stimulate the senses. Treating the brand’s signature 45mm × 45mm square butter sandwich as a canvas, the series explores the full range of creative expression. Beyond flavor-driven delight, it aims to maximize customer experiences by combining sweets with diverse elements. The goal is to create confections that resonate not only with sweet lovers but also with those who rarely indulge—designing sensory and emotional 'sweet experiences' through the fusion of sweets with all aspects of life.

FAQ

When will the Butter Sand <Rum Raisin> be released?

Nationwide sales start July 1, 2026. Members can purchase early from June 24.

Where can I buy it?

Available at all PRESS BUTTER SAND stores, official online shop, Rakuten, Yahoo, Amazon.

What's special about the artist collaboration?

Packaging features art by Shoichi Okumura, visually expressing the flavor experience.

What are the benefits of BAKE Membership?

Early access, exclusive sales, and point rewards for members.

How long will it be available?

From July 1 to September 30, 2026, or while supplies last.

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