BAKE Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Eiichi Kasai), operator of RINGO — a specialty store for freshly baked custard apple pies — will launch the 'JUICY PEACH SUMMER' campaign themed around 'peach' as part of its annual 'peach season' promotion, starting Wednesday, July 1, 2026. In conjunction, the two popular peach pie varieties, which received high acclaim last year, will go on sale from the same date.

When you think of summer at RINGO, it's all about 'peach'!

The 'peach pie' that tastes even better chilled returns this summer

At RINGO, the core philosophy in product development is to highlight the natural deliciousness of ingredients. With this unwavering commitment, the brand has consistently created pies that showcase seasonal ingredients beyond just apples. As part of this effort, RINGO focuses on 'peach' during summer — prized for its juicy sweetness and aromatic fragrance. The peach pie series, which sold approximately 120,000 units last year, returns this summer.

The recommended way to enjoy it is freezing it overnight. The custard cream transforms into a rich, terrine-like texture, while the candied peaches take on a refreshing, sherbet-like crunch. The flaky pie crust becomes crisp and crunchy, turning the pie into the perfect 'frozen dessert' for summer.

Product Overview

⚫︎ Freshly Baked Custard Peach Pie

A flaky pie crust envelops juicy candied peaches and smooth custard cream. Generously sized diced white peach chunks are packed inside, delivering a burst of delicate sweetness and juicy fruitiness with every bite. The creamy richness of the custard pairs perfectly with the refreshing taste of peach. Experience the luxurious flavor unique to freshly baked pies, where a clean aftertaste and the aroma of baked pastry come together in harmony.

Price: 530 JPY (tax included) / piece

Sales Locations: Permanent RINGO stores nationwide

BAKE the SOHP stores nationwide

Sales Period: Wednesday, July 1, 2026 – Wednesday, September 30, 2026

※ Ends when sold out

⚫︎ Freshly Baked Open-Face Pie [Peach Earl Grey]

Delicate, 729-layer flaky crust topped with fragrant Earl Grey custard and fresh, juicy peaches. The vibrant sweetness of large peach slices blends beautifully with the rich, aromatic flavor of Earl Grey custard, creating a sophisticated aftertaste reminiscent of a fine flavored tea. Enjoy the crisp texture of the pastry alongside its floral aroma and elegant taste.

Price: 490 JPY (tax included) / piece

Sales Locations: Permanent RINGO stores nationwide

Sales Period: Wednesday, July 1, 2026 – Wednesday, September 30, 2026

※ Ends when sold out

⚫︎ Custard Pie 4P BOX (2 Peach Pies + 2 Apple Pies)

A box containing two 'Custard Peach Pies' — filled with juicy candied peaches and smooth custard in a flaky crust — and two of RINGO’s signature 'Custard Apple Pies'. Designed for customers outside major cities without nearby RINGO stores, this set allows you to reheat and enjoy RINGO’s craftsmanship at home.

Price: 2,500 JPY (tax included) / box

Sales Location: Official online store 'BAKE the ONLINE'

Sales Period: Wednesday, July 1, 2026 – Wednesday, September 30, 2026

※ Ends when sold out

About RINGO – Freshly Baked Custard Apple Pie Specialty Store

RINGO is a specialty store dedicated to freshly baked custard apple pies, operating under the concept of an integrated bakery-in-store model. With a deep commitment to ingredient quality, meticulous preparation, and fresh taste, RINGO pursues the ultimate deliciousness in every bite.

Company Overview

・Company Name: BAKE Inc. (English: BAKE INC.)

・Founded: April 2013

・Representative: President & CEO Eiichi Kasai

・Headquarters: 6F, Kowa Shirokane Building, 3-19-1 Shirokanedai, Minato-ku, Tokyo 108-0071

・Corporate Website: https://bake-jp.com/

・Business Activities:

1) Manufacturing and sales of confectionery

2) Operation of e-commerce site 'BAKE the ONLINE'

3) Operation of web media 'THE BAKE MAGAZINE' and 'CAKE.TOKYO'

・Major Confectionery Brands:

BAKE CHEESE TART – Hokkaido-style cheese tart specialty store (https://cheesetart.com)

Croquant Chou Zakuzaku – Choux cream specialty store (http://zakuzaku.co.jp)

RINGO – Freshly baked custard apple pie specialty store (http://ringo-applepie.com)

PRESS BUTTER SAND – Butter sandwich specialty store (https://buttersand.com)

Shiroishi Yōgashiten – Fictional patisserie (https://shiroishi-yougashiten.com/)

caica – Nut confectionery specialty store (https://caica-nuts.com/)

Tokyo Senbei – Innovative rice cracker brand (https://senbei.tokyo/)

TeaDrop. – Tea-based confectionery with droplet design (http://tea-drop.com)

A Bite Coffee – Single-bite coffee experience brand

FACT BOX

  • Source: PR TIMES
  • Category: New Product