Revealing the Rules of 'Winning Creatives' and Success Stories from Monthly Multi-Hundred-Million-Yen Ad Operations | June 25 (Thu), 7:00 PM

Baidu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Feng Jiang) will co-host a seminar titled 'What Sets “Winning Creatives” Apart from “Losing Creatives” in Monthly Multi-Hundred-Million-Yen Ad Operations?' with NAKAI Inc. (Headquarters: Osaka City, Osaka; President & CEO: Naohiro Shimamaru) and KASHIKA Inc. (Headquarters: Ota-ku, Tokyo; President & CEO: Kenta Ozawa) on Thursday, June 25, 2026, starting at 7:00 PM.

This seminar will feature three leading companies at the forefront of digital advertising, focusing on 'creatives that drive results.' The session will share practical know-how for improving ad performance, including real-world success stories, optimization processes, and the effective use of Discovery DSP.

It is a comprehensive seminar offering actionable insights from multiple perspectives—ad operations, creative production, and AI/technology integration—equipping attendees with strategies they can implement immediately.

For details and registration, visit:

https://discoverydsp03.peatix.com

◆ Event Background

In recent years, as differences in media platforms and delivery algorithms have narrowed, the quality of ad creatives has become a decisive factor in campaign performance. This event brings together experienced agencies and solution providers to explore 'creatives that drive results.' Drawing from actual success stories and optimization workflows, the seminar will share practical strategies for enhancing ad effectiveness. Insights will be shared from diverse angles, including ad operations, creative development, and technology utilization, offering immediately applicable knowledge.

◆ Who Should Attend

- Professionals seeking to improve the performance of their ad creatives

- Marketers aiming to enhance ad operation performance

- Those interested in learning AI- and data-driven creative optimization techniques

- Individuals involved in advertising for EC, D2C, or lead-generation campaigns

- Employees of advertising agencies or marketing support firms

◆ Event Overview

Title

What Sets “Winning Creatives” Apart from “Losing Creatives” in Monthly Multi-Hundred-Million-Yen Ad Operations?

Format

Offline

Date & Time

Thursday, June 25, 2026, 7:00 PM – 9:00 PM

Venue
Baidu Inc. Tokyo Office (Roppongi)

Capacity
70 attendees (first-come, first-served)

Admission
Free

Registration
Please register via the URL below:

https://discoverydsp03.peatix.com

Important Notes

- Promotional flyers or materials from your company are welcome. Please inform staff at reception upon arrival. No size restrictions apply.

- Photos will be taken during the event and may be used in press releases or on our social media. If you have concerns about facial visibility, please notify us individually.

- After registration, you will receive a confirmation email from Peatix. Please check your inbox.

- Cancellations are not accepted. Please note this in advance.

- Registration will close once capacity is reached.

◆ Schedule

6:30 PM – 7:00 PM: Registration

7:00 PM – 7:10 PM: Opening

7:10 PM – 7:40 PM: NAKAI Inc. – 'How to Create Winning Creatives: Insights from Monthly Multi-Hundred-Million-Yen Ad Operations'

7:40 PM – 7:50 PM: KASHIKA Inc. – 'The Future of Advertising: Insights from MCP'

7:50 PM – 8:20 PM: Discovery DSP – 'Driving Conversions from Latent Audiences with Discovery DSP'

8:20 PM – 9:00 PM: Networking Session

End by 9:00 PM

* The program is subject to change.

◆ Speaker Profiles

Takashi Takahashi, Baidu Inc.

In charge of advertising sales and campaign support at Baidu Inc. His responsibilities include sales to advertising agencies, proposing and supporting performance-based ad campaigns, revenue growth, and expanding media inventory through new SSP partnerships within the DSP ecosystem.

He has extensive experience supporting ad operations across awareness and conversion stages and specializes in ad tech domains such as media, DSP, and SSP. He provides strategic proposals to maximize results for both advertisers and agencies.

Naohiro Shimamaru, President & CEO, NAKAI Inc.

Joined a web advertising agency specializing in beauty and health foods in 2021. Founded NAKAI Inc. in 2023.

Supports a wide range of advertisers across EC and lead-generation campaigns, managing end-to-end operations from creative production to campaign execution, analysis, and optimization. His expertise lies in practical creative optimization strategies developed through managing monthly ad budgets in the hundreds of millions of yen.

Company website: https://nakaisangyou.com/

Hiroki Yamashita, Executive Officer, KASHIKA Inc.

After graduating from university, joined a J-League team. Retired at age 28 and joined the launch team of 'Video Ad Analytics Pro' in 2021, growing the service to annual revenues of several hundred million yen within one year of launch.

Currently oversees sales, customer success, and new business development. Actively promotes collaboration with enterprises across AI initiatives, data infrastructure, AI utilization support, and new SaaS product development.

Company website: https://kashika-20mile.com/

◆ Company Overview

Baidu Inc.

Founded: December 2006

Representative: President & CEO Feng Jiang

Headquarters: 39F, Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6139

Business Overview: Development and provision of internet products and services; sales of online advertising

Official Website: https://www.baidu.jp/

Simeji HP: https://simeji.me/

The Japanese subsidiary of Baidu, Inc. Since its establishment in December 2006, it has supported Japanese enterprises in marketing to China, inbound tourism, and cross-border e-commerce by providing Chinese-language advertising solutions and seminars. It also operates 'Simeji,' a keyboard app popular among Gen Z users with over 75 million downloads (※), available on Android since December 2011 and on iOS since September 2014. Since May 2015, it has included popIn Inc. as a consolidated subsidiary, expanding into Asian markets.