Simeji Launches 35th Anniversary Collaboration Campaign with 'Puyo Puyo' Series
Baidu's keyboard app 'Simeji' celebrates the 35th anniversary of the 'Puyo Puyo' game series with a campaign featuring exclusive keyboard themes and a character popularity poll.
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- 📰 Published: May 21, 2026 at 03:00
- 🔍 Collected: May 20, 2026 at 18:31
- 🤖 AI Analyzed: May 20, 2026 at 19:21 (49 min after Collected)
Baidu Japan Inc., the provider of the emoji keyboard app 'Simeji', is launching a collaboration campaign with the 'Puyo Puyo' series in celebration of its 35th anniversary.
1. 'Puyo Puyo x Simeji' Exclusive Theme Distribution
Commemorating the 35th anniversary of the 'Puyo Puyo' series, users can participate in a 'chain' campaign on X to unlock two exclusive themes. By reaching 2,424 chains through X shares, additional designs will be distributed. These designs allow users to enjoy the world of 'Puyo Puyo' directly on their smartphone keyboards.
- Campaign period: May 20, 2026 (Wed) 18:00 - June 30, 2026 (Tue) 23:59
2. 'Puyo Puyo x Simeji' 35th Anniversary Popularity Poll
A campaign will be held to determine the top 5 most popular characters out of 32 contestants. The winners will be featured in new Simeji keyboard themes.
- Campaign period: June 2, 2026 (Tue) 18:00 - July 31, 2026 (Fri) 23:59
3. Keyboard Effect Function
When users input specific keywords such as 'Puyo Puyo', 'Arle', 'Amitie', or 'Sig' and select them from the conversion candidates, special effects will play on the keyboard.
- Availability: May 20, 2026 (Wed) - July 31, 2026 (Fri) 23:59
1. 'Puyo Puyo x Simeji' Exclusive Theme Distribution
Commemorating the 35th anniversary of the 'Puyo Puyo' series, users can participate in a 'chain' campaign on X to unlock two exclusive themes. By reaching 2,424 chains through X shares, additional designs will be distributed. These designs allow users to enjoy the world of 'Puyo Puyo' directly on their smartphone keyboards.
- Campaign period: May 20, 2026 (Wed) 18:00 - June 30, 2026 (Tue) 23:59
2. 'Puyo Puyo x Simeji' 35th Anniversary Popularity Poll
A campaign will be held to determine the top 5 most popular characters out of 32 contestants. The winners will be featured in new Simeji keyboard themes.
- Campaign period: June 2, 2026 (Tue) 18:00 - July 31, 2026 (Fri) 23:59
3. Keyboard Effect Function
When users input specific keywords such as 'Puyo Puyo', 'Arle', 'Amitie', or 'Sig' and select them from the conversion candidates, special effects will play on the keyboard.
- Availability: May 20, 2026 (Wed) - July 31, 2026 (Fri) 23:59
FAQ
How to get Puyo Puyo themes on Simeji?
Update Simeji to the latest version, access the campaign page via the official X account or in-app banner, and share the post on X to acquire and apply the theme.
Where can I enjoy Puyo Puyo keyboard effects?
Enter specific keywords like 'Puyo Puyo' on the Simeji keyboard and select them from the conversion candidates to trigger on-screen effects.
Are the themes and effects free?
Yes, both the themes and special effect features are available for free during the campaign period.