Japan Badminton Association and Japan Women's University Propose New Spectator Value
日本羽毛球協會與日本女子大學合作，透過學生視角分析觀賽體驗，旨在將羽毛球粉絲擴大至100萬人。
📋 Article Processing Timeline
- 📰 Published: May 16, 2026 at 01:33
- 🔍 Collected: May 15, 2026 at 17:02
- 🤖 AI Analyzed: May 15, 2026 at 18:40 (1h 38m after Collected)
The Japan Badminton Association (BAJ) and Japan Women's University have launched a joint project to expand the "Badminton Family" to one million people. Students from the university will analyze the spectator experience from a consumer's perspective, focusing on venue atmosphere, merchandise, and SNS. The project includes special lectures and fieldwork at the Daihatsu Japan Open 2026, culminating in student proposals to enhance the sport's appeal and attract new fans, particularly young women.