Regarding Partnership for the All Japan Senior Badminton Championships
The Badminton Association of Japan announced a partnership with fitness company Urban Fit. This will lead to the '43rd Urban Fit 24 All Japan Senior Badminton Championships' being held in Hokkaido in October 2026. This collaboration aims to promote sports among seniors and realize a wellness society.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 02:10
- 🔍 Collected: May 11, 2026 at 17:32
- 🤖 AI Analyzed: May 11, 2026 at 18:20 (48 min after Collected)
The Badminton Association of Japan (Chairman: Mitsuru Murai, Badminton Association of Japan, hereinafter 'BAJ') is pleased to announce that Urban Fit Co., Ltd. (Head office: Osaka City, Osaka Prefecture, Representative Director and President: Keishi Yamamoto, hereinafter 'Urban Fit') has agreed to become the 'Tournament Title Partner' (Note 1) for the All Japan Senior Badminton Championships, and it has been decided that the tournament will be held as the '43rd Urban Fit 24 All Japan Senior Badminton Championships'.
BAJ aims to create a world where 'hearts dance and are rich' through sports, with 'health (mental and physical health/well-being)', 'nurturing (rich humanity)', and 'connecting (acceptance of diversity/departure from division)' as keywords. BAJ works on strengthening top athletes, developing junior generations, and popularizing badminton among people of all ages, from young to old.
This tournament is open to a wide range of ages, from 30 years old to over 85 years old, and will feature men's and women's singles, doubles, and mixed doubles events. It aims to create a venue where competitors of various age groups can excel and continue to challenge themselves, while also playing a role in broadly communicating the appeal of badminton as a lifelong sport to society. It not only contributes to improving the brand value of the competition but is also positioned as a central content for realizing BAJ's stated purpose and vision. Furthermore, the challenge of each individual athlete broadly conveys the power of badminton to society, serving as a driving force to foster vitality and connections across generations.
Through this partnership, we will support senior athletes who continue to challenge themselves and spread the health, interaction, and purpose that sports bring to society as a whole.
■ About Urban Fit Co., Ltd.
Urban Fit Co., Ltd. is a next-generation wellness company that operates 24-hour fitness gyms 'URBAN FIT24' primarily in the Kanto, Chubu, and Kansai regions.
In addition to providing training opportunities, the company supports physical and health development for a wide range of generations through type-specific diagnoses supervised by physical therapists, personal training with body care, and an all-in-one proprietary app that can record and manage healthcare data such as body composition, training, and diet.
Furthermore, the company is committed to supporting lifelong sports, working to create a society where everyone, from athletes engaged in competition to people aiming for daily health maintenance, can continue to move their bodies for a long time in a healthy manner.
URBAN FIT24 proposes a new way of wellness that is not just about 'building muscle' but also about 'maintaining and continuing'.
URBAN FIT24 Brand Image
(Note 1) BAJ 'Tournament Title Partner'
This is one of the partner programs that supports BAJ-hosted tournaments (national events, etc.).
《BAJ Official HP》https://www.badminton.or.jp/corporate/partner
【43rd Urban Fit 24 All Japan Senior Badminton Championships Tournament Details】
・Dates: October 24 (Sat) - October 26 (Mon), 2026
Hokkaido: Asahikawa City, Takasu Town, Obihiro City, Kushiro City, Muroran City, Tomakomai City, Iwamizawa City
October 30 (Fri) - November 1 (Sun), 2026
Hokkaido: Otaru City, Sapporo City
BAJ aims to create a world where 'hearts dance and are rich' through sports, with 'health (mental and physical health/well-being)', 'nurturing (rich humanity)', and 'connecting (acceptance of diversity/departure from division)' as keywords. BAJ works on strengthening top athletes, developing junior generations, and popularizing badminton among people of all ages, from young to old.
This tournament is open to a wide range of ages, from 30 years old to over 85 years old, and will feature men's and women's singles, doubles, and mixed doubles events. It aims to create a venue where competitors of various age groups can excel and continue to challenge themselves, while also playing a role in broadly communicating the appeal of badminton as a lifelong sport to society. It not only contributes to improving the brand value of the competition but is also positioned as a central content for realizing BAJ's stated purpose and vision. Furthermore, the challenge of each individual athlete broadly conveys the power of badminton to society, serving as a driving force to foster vitality and connections across generations.
Through this partnership, we will support senior athletes who continue to challenge themselves and spread the health, interaction, and purpose that sports bring to society as a whole.
■ About Urban Fit Co., Ltd.
Urban Fit Co., Ltd. is a next-generation wellness company that operates 24-hour fitness gyms 'URBAN FIT24' primarily in the Kanto, Chubu, and Kansai regions.
In addition to providing training opportunities, the company supports physical and health development for a wide range of generations through type-specific diagnoses supervised by physical therapists, personal training with body care, and an all-in-one proprietary app that can record and manage healthcare data such as body composition, training, and diet.
Furthermore, the company is committed to supporting lifelong sports, working to create a society where everyone, from athletes engaged in competition to people aiming for daily health maintenance, can continue to move their bodies for a long time in a healthy manner.
URBAN FIT24 proposes a new way of wellness that is not just about 'building muscle' but also about 'maintaining and continuing'.
URBAN FIT24 Brand Image
(Note 1) BAJ 'Tournament Title Partner'
This is one of the partner programs that supports BAJ-hosted tournaments (national events, etc.).
《BAJ Official HP》https://www.badminton.or.jp/corporate/partner
【43rd Urban Fit 24 All Japan Senior Badminton Championships Tournament Details】
・Dates: October 24 (Sat) - October 26 (Mon), 2026
Hokkaido: Asahikawa City, Takasu Town, Obihiro City, Kushiro City, Muroran City, Tomakomai City, Iwamizawa City
October 30 (Fri) - November 1 (Sun), 2026
Hokkaido: Otaru City, Sapporo City