2026 Badminton Japan National Team Authentic Uniform Exclusively Available on "Japan Badminton Association Official EC Shop" within "Rakuten Ichiba"
The Badminton Association of Japan and Rakuten have commenced exclusive sales of the 2026 Badminton Japan National Team authentic uniform on the official Rakuten EC shop. This online-only sale of player-equivalent uniforms aims to bring fans closer to the national team. A campaign offering autographed shikishi from national team players to 5 lucky purchasers will also be held.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:37 (14h 6m after Collected)
URL: https://www.rakuten.co.jp/rakutensportszone/contents/badminton26-uni/
The Badminton Association of Japan (hereinafter "BAJ") and Rakuten Group, Inc. (hereinafter "Rakuten") will begin selling the 2026 Badminton Japan National Team Authentic Uniform (Note 1) "BIRDJAPAN 2026 Authentic Uniform" (hereinafter "this product") on April 27 (Monday) at the "Japan Badminton Association Official EC Shop" within "Rakuten SPORTS ZONE," a professional sports goods shop operated by Rakuten.
This product is an authentic model of the uniform to be worn by the 2026 Badminton Japan National Team players. This marks the first time that uniforms worn by the Japan National Team will be sold, and by offering them exclusively online, it provides an opportunity for badminton fans nationwide to feel closer to the Japan National Team.
To commemorate the launch, a "Win Autographed Shikishi from Japan National Team Players! Special Campaign" (Note 2) will be held, where 5 purchasers of this product during the campaign period will be selected by lottery to receive autographed shikishi from Japan National Team players. Additionally, must-see content, including insights into the uniform's design from the developers and comments on its comfort from national team players, will be released on "syncSPORTS by Rakuten," a sports media operated by Rakuten, and on BAJ's official YouTube channel.
BAJ and Rakuten have been working together since June 2025 to expand the badminton fan base by opening an official EC shop within "Rakuten SPORTS ZONE." They have sold merchandise related to the Japan National Team and its nickname "BIRD JAPAN," as well as merchandise for the "S/J League" which brings together Japan's top teams, and official goods for international tournaments held in Japan such as "Daihatsu Japan Open" and "Kumamoto Masters Japan," thereby promoting the appeal of badminton. Furthermore, in December 2025, they concluded a partnership agreement regarding an EC platform partner with the aim of strengthening BAJ's e-commerce business and further spreading the appeal of badminton.
BAJ and Rakuten will continue to collaborate in various ways to promote the appeal of badminton and expand its fan base.
(Note 1) A uniform model that uses materials and technology equivalent to those for players.
(Note 2) Winners will receive the prize from "Rakuten SPORTS ZONE" at the uniform order shipping address.
■ "BIRDJAPAN 2026 Authentic Uniform" Product Information
- Color: Cerulean Blue
- Size: S, M, L, O, XO
- Price: 19,800 yen (tax included)
- Sales start date and time: April 27, 2026 (Monday) 12:00
- Features: Uses "Very Cool," which absorbs heat in response to sweat and keeps the internal temperature of the clothing approximately 3°C lower, and "Very Cool Dry," which quickly absorbs and diffuses sweat to promote drying. The finely woven fabric provides a smooth and comfortable feel. Furthermore, the unique three-dimensional design "Precision Move" reduces underarm tightness, achieving greater ease of movement, stretchability, and comfortable wear.
- BAJ Official EC Shop (within "Rakuten SPORTS ZONE") URL: https://www.rakuten.co.jp/rakutensportszone/contents/badminton2025/
■ "Win Autographed Shikishi from Japan National Team Players! Special Campaign" Overview
URL: https://www.rakuten.co.jp/rakutensportszone/contents/badminton26-uni/
- Period: April 27, 2026 (Monday) - May 3, 2026 (Sunday)
- Campaign Overview: 5 people who purchase the eligible uniform during the period will be selected by lottery to receive autographed shikishi from national team players.
- *Details can be confirmed on the campaign page.
■ About the article published on "syncSPORTS by Rakuten"
URL: https://syncsports.corp.rakuten.net/articles/badminton-authenticuniform-260427/
- Publication date: April 27, 2026 (Monday) 15:00
- Summary: This article introduces Rakuten's initiatives to revitalize the Japanese badminton world through the exclusive sale of national team uniforms on "Rakuten SPORTS ZONE." The article will feature insights from developers about the uniform's design and national team players about its comfort, among other fan-focused content.
The Badminton Association of Japan (hereinafter "BAJ") and Rakuten Group, Inc. (hereinafter "Rakuten") will begin selling the 2026 Badminton Japan National Team Authentic Uniform (Note 1) "BIRDJAPAN 2026 Authentic Uniform" (hereinafter "this product") on April 27 (Monday) at the "Japan Badminton Association Official EC Shop" within "Rakuten SPORTS ZONE," a professional sports goods shop operated by Rakuten.
This product is an authentic model of the uniform to be worn by the 2026 Badminton Japan National Team players. This marks the first time that uniforms worn by the Japan National Team will be sold, and by offering them exclusively online, it provides an opportunity for badminton fans nationwide to feel closer to the Japan National Team.
To commemorate the launch, a "Win Autographed Shikishi from Japan National Team Players! Special Campaign" (Note 2) will be held, where 5 purchasers of this product during the campaign period will be selected by lottery to receive autographed shikishi from Japan National Team players. Additionally, must-see content, including insights into the uniform's design from the developers and comments on its comfort from national team players, will be released on "syncSPORTS by Rakuten," a sports media operated by Rakuten, and on BAJ's official YouTube channel.
BAJ and Rakuten have been working together since June 2025 to expand the badminton fan base by opening an official EC shop within "Rakuten SPORTS ZONE." They have sold merchandise related to the Japan National Team and its nickname "BIRD JAPAN," as well as merchandise for the "S/J League" which brings together Japan's top teams, and official goods for international tournaments held in Japan such as "Daihatsu Japan Open" and "Kumamoto Masters Japan," thereby promoting the appeal of badminton. Furthermore, in December 2025, they concluded a partnership agreement regarding an EC platform partner with the aim of strengthening BAJ's e-commerce business and further spreading the appeal of badminton.
BAJ and Rakuten will continue to collaborate in various ways to promote the appeal of badminton and expand its fan base.
(Note 1) A uniform model that uses materials and technology equivalent to those for players.
(Note 2) Winners will receive the prize from "Rakuten SPORTS ZONE" at the uniform order shipping address.
■ "BIRDJAPAN 2026 Authentic Uniform" Product Information
- Color: Cerulean Blue
- Size: S, M, L, O, XO
- Price: 19,800 yen (tax included)
- Sales start date and time: April 27, 2026 (Monday) 12:00
- Features: Uses "Very Cool," which absorbs heat in response to sweat and keeps the internal temperature of the clothing approximately 3°C lower, and "Very Cool Dry," which quickly absorbs and diffuses sweat to promote drying. The finely woven fabric provides a smooth and comfortable feel. Furthermore, the unique three-dimensional design "Precision Move" reduces underarm tightness, achieving greater ease of movement, stretchability, and comfortable wear.
- BAJ Official EC Shop (within "Rakuten SPORTS ZONE") URL: https://www.rakuten.co.jp/rakutensportszone/contents/badminton2025/
■ "Win Autographed Shikishi from Japan National Team Players! Special Campaign" Overview
URL: https://www.rakuten.co.jp/rakutensportszone/contents/badminton26-uni/
- Period: April 27, 2026 (Monday) - May 3, 2026 (Sunday)
- Campaign Overview: 5 people who purchase the eligible uniform during the period will be selected by lottery to receive autographed shikishi from national team players.
- *Details can be confirmed on the campaign page.
■ About the article published on "syncSPORTS by Rakuten"
URL: https://syncsports.corp.rakuten.net/articles/badminton-authenticuniform-260427/
- Publication date: April 27, 2026 (Monday) 15:00
- Summary: This article introduces Rakuten's initiatives to revitalize the Japanese badminton world through the exclusive sale of national team uniforms on "Rakuten SPORTS ZONE." The article will feature insights from developers about the uniform's design and national team players about its comfort, among other fan-focused content.