Announcement of Partnership Agreement with Public Interest Incorporated Foundation Sports Human Capital
The Japan Badminton Association (BAJ) has announced a partnership agreement with the Public Interest Incorporated Foundation Sports Human Capital (SHC). This collaboration aims to strengthen BAJ's management foundation and human resource development by utilizing SHC's talent development programs and network, contributing to the further development of Japanese badminton.
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- 📰 Published: April 1, 2026 at 18:31
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 08:13 (501h 57m after Collected)
The Japan Badminton Association (President: Mitsuru Murai, Badminton Association of Japan, hereinafter "BAJ") is pleased to announce that it has concluded a cooperation partner (*1) agreement with the Public Interest Incorporated Foundation Sports Human Capital (Representative Director: Kosuke Homma, hereinafter "SHC").
SHC focuses on "creating management talent for sports organizations" and is committed to developing and producing human resources that support the development of the sports industry by deploying unique educational programs and communities aimed at fostering management and leadership talent in the sports world.
Through this partnership, BAJ will leverage SHC's human resource development programs and network to strengthen the management foundation and promote human resource development within BAJ and its affiliated organizations. This will not only improve athletic performance but also strengthen management capabilities to support sustainable organizational operations, leading to the further development of Japanese badminton.
*1 A "cooperation partner" is one of SHC's sponsorship programs, involving mutual cooperation of material and human resources, in addition to information sharing and PR.
## Comment from BAJ President Mitsuru Murai
"We are very pleased to have concluded a cooperation partner agreement with the Public Interest Incorporated Foundation Sports Human Capital. We will receive support in areas such as the development of management talent and the strengthening of networks within sports organizations, and we will also collaborate on information sharing and PR activities.
Badminton, in addition to its appeal as a sport, has the power to foster physical and mental health and human connections, contributing to the creation of a rich society. To enhance its value and ensure its sustainable development, it is essential to strengthen management capabilities and human resource foundations as an organization, in addition to improving athletic performance. Through this partnership, by leveraging our respective expertise and networks, we aim to foster talent that can excel in both athletic and management aspects, contributing not only to the further development of Japanese badminton but also to the development of the entire Japanese sports world."
## Comment from SHC Representative Director Kosuke Homma
"We are very pleased that the Badminton Association has become a cooperation partner, and I would like to take this opportunity to express my gratitude. I would also like to express my renewed gratitude to President Murai, who is the founder of SHC and its predecessor organization JHC, and a leading executive in the sports business world.
Being involved in the competition and management of badminton, which is attracting attention in Japan and around the world, and being able to support the management and human resource development of not only professional leagues but also associations (NFs) and 47 prefectural associations, is a great honor for SHC. We intend to leverage this opportunity to grow into a platform for human resources and management in the Japanese sports world. Furthermore, we aim to produce many excellent management talents who are active in sports organizations, form communities in cooperation with domestic and international organizations, and promote our business towards realizing SHC's vision of a rich sports life."
## About Sports Human Capital
SHC aims to "develop sports management talent and accumulate wisdom." Through the "SHC Sports Business Master Course," it cultivates sports management talent and plays a role as a partner in solving issues for sports organizations. SHC also focuses on matching those who "want to be involved in sports" with "sports opportunities," creating and supplying human resources who can contribute to sports organizations, thereby promoting a life where sports are close at hand and a rich sports life.
SHC focuses on "creating management talent for sports organizations" and is committed to developing and producing human resources that support the development of the sports industry by deploying unique educational programs and communities aimed at fostering management and leadership talent in the sports world.
Through this partnership, BAJ will leverage SHC's human resource development programs and network to strengthen the management foundation and promote human resource development within BAJ and its affiliated organizations. This will not only improve athletic performance but also strengthen management capabilities to support sustainable organizational operations, leading to the further development of Japanese badminton.
*1 A "cooperation partner" is one of SHC's sponsorship programs, involving mutual cooperation of material and human resources, in addition to information sharing and PR.
## Comment from BAJ President Mitsuru Murai
"We are very pleased to have concluded a cooperation partner agreement with the Public Interest Incorporated Foundation Sports Human Capital. We will receive support in areas such as the development of management talent and the strengthening of networks within sports organizations, and we will also collaborate on information sharing and PR activities.
Badminton, in addition to its appeal as a sport, has the power to foster physical and mental health and human connections, contributing to the creation of a rich society. To enhance its value and ensure its sustainable development, it is essential to strengthen management capabilities and human resource foundations as an organization, in addition to improving athletic performance. Through this partnership, by leveraging our respective expertise and networks, we aim to foster talent that can excel in both athletic and management aspects, contributing not only to the further development of Japanese badminton but also to the development of the entire Japanese sports world."
## Comment from SHC Representative Director Kosuke Homma
"We are very pleased that the Badminton Association has become a cooperation partner, and I would like to take this opportunity to express my gratitude. I would also like to express my renewed gratitude to President Murai, who is the founder of SHC and its predecessor organization JHC, and a leading executive in the sports business world.
Being involved in the competition and management of badminton, which is attracting attention in Japan and around the world, and being able to support the management and human resource development of not only professional leagues but also associations (NFs) and 47 prefectural associations, is a great honor for SHC. We intend to leverage this opportunity to grow into a platform for human resources and management in the Japanese sports world. Furthermore, we aim to produce many excellent management talents who are active in sports organizations, form communities in cooperation with domestic and international organizations, and promote our business towards realizing SHC's vision of a rich sports life."
## About Sports Human Capital
SHC aims to "develop sports management talent and accumulate wisdom." Through the "SHC Sports Business Master Course," it cultivates sports management talent and plays a role as a partner in solving issues for sports organizations. SHC also focuses on matching those who "want to be involved in sports" with "sports opportunities," creating and supplying human resources who can contribute to sports organizations, thereby promoting a life where sports are close at hand and a rich sports life.