Following Apple's Price Hike, Back Market Sees Surge in iPad and MacBook Sales

Back Market Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; hereinafter, Back Market), the world's largest marketplace specializing in refurbished electronics, announced a significant increase in sales of iPads and MacBooks on its Japanese website following Apple Inc.'s comprehensive price revision for its iPad and MacBook products in Japan on June 25, 2026 (Thu).

Comparing the three days from June 26 (Fri) to June 28 (Sun), the day after the price hike was announced, with the same period the previous week (June 19-21), sales volume increased by 87% for the entire iPad category and 152% for the entire MacBook category.

A refurbished product is a certified pre-owned electronic device that has been inspected, cleaned, and repaired by experts, with all functions confirmed to be in normal working order.

On June 25, 2026 (Fri), Apple Inc. revised the prices of its iPad and Mac products across its online store in Japan. The extent of the revision varied by model, with some models seeing price increases of over 30%.

*Quoted from the official website: https://www.apple.com/jp/

This price increase has further widened the price gap between refurbished products sold on Back Market and new products. Product price examples are as follows:

*Refers to the price of C-grade products sold on Back Market at the time of this press release.

The sales increase rates for the three days from June 26 (Fri) to June 28 (Sun), the day after the price hike was announced, compared to the same period the previous week (June 19-21) are presented in a ranking format. The iPad category includes standard, Air, Pro, and mini models, while the MacBook category includes Air, Pro, and Neo models. In both categories, products that have been on the market for a shorter time show a more pronounced increase in sales, indicating a shift in consumer behavior towards choosing refurbished items as an alternative to new ones.

- Top 3 iPad Category Sales Increase Rates (vs. Previous Week)

- Top 3 MacBook Category Sales Increase Rates (vs. Previous Week)

About Back Market Japan Co., Ltd.

Back Market is a unicorn company founded in France in November 2014, and it is the world's largest marketplace for refurbished electronic devices such as mobile phones and computers. It operates in 17 countries worldwide, including Japan, as well as in Asia, Europe, and the United States. Back Market strives to maintain high quality for its refurbished products through strict vetting of sellers, sharing know-how on refurbishing new devices, and developing a unique algorithm that offers products based on an optimal balance of quality and price. To provide customers with greater peace of mind when purchasing refurbished items, Back Market automatically includes a one-year functional warranty and a 30-day return guarantee free of charge. The company is committed to promoting the widespread adoption of refurbished products, which offer prices lower than new items and quality and warranties superior to used items. Back Market's corporate mission is to continue sustainable and environmentally friendly business practices. In April 2023, it obtained "B Corporation (B Corp)" certification. Refurbished products, compared to new ones, use approximately one-tenth the amount of raw materials, water, and generate one-tenth the amount of electronic waste and emit one-tenth the amount of carbon dioxide into the atmosphere during their manufacturing process. Back Market aims to reduce environmental impact by expanding the market for refurbished products. https://www.backmarket.co.jp/ja-jp