Making Hiroshima a City Where All Businesses Can Articulate Their Essence: The Brand City Hiroshima Concept
Backlight Inc. announces the 'Brand City Hiroshima Concept,' aiming to transform Hiroshima into a city where all businesses and residents can articulate their unique essence, moving beyond its past as a city with a high out-migration rate.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:00
- 🔍 Collected: April 1, 2026 at 09:04
- 🤖 AI Analyzed: April 16, 2026 at 18:48 (369h 43m after Collected)
Our company supports April Dream, which aims to make April 1st a day for announcing dreams. This press release is a dream of Backlight Inc.
I love Hiroshima. That's why it's frustrating.
Hiroshima has good things. There are artisans who have honed a single skill for decades. There are companies that have worked diligently, rooted in the community. There are companies with unparalleled quality that no one knows about.
Hiroshima is a city of manufacturing. The philosophy of "making good things" is etched into the DNA of this city. But at the same time, the idea of "communicating good things" is overwhelmingly lacking.
▍Making and articulating are different muscles.
A manufacturing-centric culture fostered the philosophy that "quality proves itself." Articulating with words was somehow seen as superfluous. Strong camaraderie led to evaluations being completed internally.
Hiroshima still hasn't fully articulated itself. This isn't a weakness; it means there's untapped potential sleeping in this city.
▍We will make Hiroshima a "Brand City."
This isn't just about businesses.
It's about every individual living in this city being able to articulate their unique way of being.
Artisans articulating their philosophy, managers articulating their vision, residents articulating their passions.
When that happens, diversity and culture will emerge throughout the city.
▍If it becomes a culture, people will come. If people come, the city will move.
The time when Hiroshima was said to have the worst out-migration rate will someday be a laughing matter.
We want to make it a city where people say, "Hiroshima changed after that company started doing interesting things."
That is our earnest dream.
■ From Representative Isamu Sasaki
Why do I earnestly pursue this dream? The answer is simple: because it's fun.
But beyond that, there are children. I don't want to pass on the current Hiroshima as it is to the next generation. I want to pass on a more interesting city, a city where people can proudly articulate their way of being, as a baton.
To do that, I will first become the center of the vortex. I will involve friends, colleagues, and the city. I will create a vortex that sets everything in motion. A single dream, on a scale that swallows the city.
▍What Backlight Does
Backlight Inc. provides brand support with its unique methodology called Being Design.
Instead of starting with superficial design or tactics, we dig into the fundamental "essence" of a company.
We have worked with over 2,000 companies to date. We will use all that experience to continue verbalizing the "unspoken words" of Hiroshima's businesses.
We believe that when the essence of each company is put into words, it accumulates to form the culture of the city.
Our mission is to "weave culture." To weave it relentlessly. That's all.
Because this dream is on a scale that cannot be realized alone, I declare it here.
We want to start moving together with companies, local governments, creators, and all people who love Hiroshima and resonate with this dream.
【About Backlight Inc.】
A group of strategists based in Hiroshima, dedicated to brand strategy support with the mission of "Shining a light on culture and weaving the times." We specialize in rebranding that redesigns the intrinsic value (= culture) of companies, creating a chain of empathy and transformation.
Location: Maple Hacchobori 607, 8-26 Kami-Hacchobori, Naka-ku, Hiroshima City, Hiroshima Prefecture
note: https://note.com/legit_dunlin4624
Representative's note: https://note.com/mark136
FAQ
What is the Brand City Hiroshima Concept?
It's a concept aiming to revitalize Hiroshima by fostering diverse cultures throughout the city, enabling each business and resident to articulate their values and philosophies.
What specifically does Backlight Inc. do?
Using its unique 'Being Design' methodology, Backlight Inc. articulates the fundamental 'essence' of Hiroshima's businesses and supports their brand strategies.
What impact will this concept have on Hiroshima?
It is expected to bring various positive impacts, including improved out-migration rates, an influx of new talent, enhanced overall city appeal, and the creation of diverse cultures.