Broadminded Starts Multilayered Financial Education Support for Hitachi Insurance Services
Broadminded Co., Ltd. has announced a partnership with Hitachi Insurance Services, Ltd. to provide comprehensive financial education support. The multilayered initiative includes offering financial well-being programs for client employees, providing tools and training to enhance the consulting skills of FP personnel, and coordinating individual FP consultations. This collaboration aims to establish a new model for corporate financial education, leveraging Broadminded's digital platforms and expert advisory services.
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- 📰 Published: April 16, 2026 at 01:00
- 🔍 Collected: April 15, 2026 at 16:31
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Broadminded Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kiyoshi Ito; Securities Code: 7343), which develops and provides financial services to support the realization of life plans under the purpose of "Unleashing the Power of Finance," will provide financial education support to Hitachi Insurance Services, Ltd. (Headquarters: Taito-ku, Tokyo; President and Director: Shoichiro Suzuki).
In this initiative, we will build a multilayered financial education support system ranging from promoting the financial well-being of client companies' employees to supporting the skill advancement of FP (Financial Planner) personnel, and even coordinating responses for individual FP consultations.
■ Background of Provision
Today, as the financial issues individuals must face—such as retirement funds, asset formation, and social security—become increasingly diverse and complex, the importance of supporting employees' financial well-being within companies is growing. On the other hand, it cannot be said that opportunities for systematic financial education are yet sufficiently established.
Under its mission to implement "finance as it should be" into society, Broadminded has supported the realization of each employee's life plan through collaboration with companies and organizations. This collaboration with Hitachi Insurance Services aims to realize a new model of financial education support through a three-layered structure that combines tool provision, education, and coordinated responses for individual consultations.
■ Support Details
[1] For Employees: Promotion of Financial Well-being
We will provide the corporate financial education program "Broccoli" and the life plan simulation tool "Moneypass handy" to the executives and employees of Hitachi Insurance Services and the employees of its client companies.
"Broccoli" https://biz-broccoli.jp/
A financial education platform for corporate employees. It won an award in the Professional category of the Nihon no Jinjibu "HR Award 2025". In addition to acquiring knowledge through online videos, FPs provide chat-based support to help habituate asset formation and income/expenditure management, thereby supporting the realization of employees' financial well-being and corporate health management.
"Moneypass handy" https://www.moneypass.jp/handy
A browser-based life plan simulation tool that can be used completely free of charge simply by registering an email address. It is a "financial compass for life" that allows users to easily visualize and edit future income and expenditures by inputting life events such as housing, education, and career changes themselves.
[2] For FP Personnel: Enhancement of Consulting Skills
We will provide the consulting support tool "Moneypass withFP" and training programs by our FPs for the FP personnel at Hitachi Insurance Services.
"Moneypass withFP" https://withfp.moneypass.jp/
A cloud-based life planning support tool for FPs and financial businesses. It is a professional-grade service that enables precise simulations covering household finances, insurance, investments, and housing loans, as well as real-time sharing and collaborative editing of life plans with clients.
[3] Coordination System from Individual FP Consultations
Through the customer experience gained by utilizing "Broccoli" and "Moneypass handy," we will heighten interest in the individual FP consultations provided by Hitachi Insurance Services. Furthermore, when more specific needs for financial product intermediation arise, Broadminded's "Monepro" will respond as an IFA in coordination with Hitachi Insurance Services' FP personnel.
Taking this initiative as an opportunity, Broadminded will continue to collaborate with various companies and organizations to contribute to improving employees' financial literacy and promoting financial well-being.
Broadminded Co., Ltd.
With the purpose of "Unleashing the Power of Finance," we are a financial service development company that supports the realization of people's life plans. Since our founding in 2002, we have provided one-stop support for the realization of the life plans of individuals and corporations from an independent position unaffiliated with any specific financial institution, and we are listed on the Tokyo Stock Exchange Growth Market.
In our core service "Monepro," experts with a 100% FP qualification retention rate (*1) propose cross-sectional combinations of products from approximately 60 affiliated partner companies, drawing from a wide range of options such as insurance, securities, and housing loans. You can consult with us for free until you are satisfied, from an impartial standpoint unbiased towards any specific financial institution. We have achieved a cumulative consultation record of 200,000 cases and a customer satisfaction rate of 98.9% (*2), and we were among the first in the industry to establish a nationwide online consultation system.
The financial education program for corporate employees, "Broccoli," won an award in the Professional category of the Nihon no Jinjibu "HR Award 2025" (supported by the Ministry of Health, Labour and Welfare).
We will continue to ask "who is finance for?" as a financial partner, aiming to implement "finance as it should be" into society.
*1, *2 As of June 2025
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◆ Company Name: Broadminded Co., Ltd. (https://www.b-minded.com/)
◆ Representative: Kiyoshi Ito, President and CEO
◆ Headquarters: 33F Shibuya Sakura Stage SHIBUYA Tower, 1-1 Sakuragaokacho, Shibuya-ku, Tokyo 150-6233
◆ Established: January 2002
◆ Listed Market: Tokyo Stock Exchange Growth Market (Securities Code: 7343)
◆ Business Activities: Financial Partner Business
(FP consultation services and life planning support for individuals and corporations, and development and provision of digital products related to financial education/financial well-being)
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◆ Inquiries Regarding Press Releases and Interviews
Public Relations: Tominaga, Shimura
Please contact us using this form:
https://www.b-minded.com/contact/form-bmpr/
┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
In this initiative, we will build a multilayered financial education support system ranging from promoting the financial well-being of client companies' employees to supporting the skill advancement of FP (Financial Planner) personnel, and even coordinating responses for individual FP consultations.
■ Background of Provision
Today, as the financial issues individuals must face—such as retirement funds, asset formation, and social security—become increasingly diverse and complex, the importance of supporting employees' financial well-being within companies is growing. On the other hand, it cannot be said that opportunities for systematic financial education are yet sufficiently established.
Under its mission to implement "finance as it should be" into society, Broadminded has supported the realization of each employee's life plan through collaboration with companies and organizations. This collaboration with Hitachi Insurance Services aims to realize a new model of financial education support through a three-layered structure that combines tool provision, education, and coordinated responses for individual consultations.
■ Support Details
[1] For Employees: Promotion of Financial Well-being
We will provide the corporate financial education program "Broccoli" and the life plan simulation tool "Moneypass handy" to the executives and employees of Hitachi Insurance Services and the employees of its client companies.
"Broccoli" https://biz-broccoli.jp/
A financial education platform for corporate employees. It won an award in the Professional category of the Nihon no Jinjibu "HR Award 2025". In addition to acquiring knowledge through online videos, FPs provide chat-based support to help habituate asset formation and income/expenditure management, thereby supporting the realization of employees' financial well-being and corporate health management.
"Moneypass handy" https://www.moneypass.jp/handy
A browser-based life plan simulation tool that can be used completely free of charge simply by registering an email address. It is a "financial compass for life" that allows users to easily visualize and edit future income and expenditures by inputting life events such as housing, education, and career changes themselves.
[2] For FP Personnel: Enhancement of Consulting Skills
We will provide the consulting support tool "Moneypass withFP" and training programs by our FPs for the FP personnel at Hitachi Insurance Services.
"Moneypass withFP" https://withfp.moneypass.jp/
A cloud-based life planning support tool for FPs and financial businesses. It is a professional-grade service that enables precise simulations covering household finances, insurance, investments, and housing loans, as well as real-time sharing and collaborative editing of life plans with clients.
[3] Coordination System from Individual FP Consultations
Through the customer experience gained by utilizing "Broccoli" and "Moneypass handy," we will heighten interest in the individual FP consultations provided by Hitachi Insurance Services. Furthermore, when more specific needs for financial product intermediation arise, Broadminded's "Monepro" will respond as an IFA in coordination with Hitachi Insurance Services' FP personnel.
Taking this initiative as an opportunity, Broadminded will continue to collaborate with various companies and organizations to contribute to improving employees' financial literacy and promoting financial well-being.
Broadminded Co., Ltd.
With the purpose of "Unleashing the Power of Finance," we are a financial service development company that supports the realization of people's life plans. Since our founding in 2002, we have provided one-stop support for the realization of the life plans of individuals and corporations from an independent position unaffiliated with any specific financial institution, and we are listed on the Tokyo Stock Exchange Growth Market.
In our core service "Monepro," experts with a 100% FP qualification retention rate (*1) propose cross-sectional combinations of products from approximately 60 affiliated partner companies, drawing from a wide range of options such as insurance, securities, and housing loans. You can consult with us for free until you are satisfied, from an impartial standpoint unbiased towards any specific financial institution. We have achieved a cumulative consultation record of 200,000 cases and a customer satisfaction rate of 98.9% (*2), and we were among the first in the industry to establish a nationwide online consultation system.
The financial education program for corporate employees, "Broccoli," won an award in the Professional category of the Nihon no Jinjibu "HR Award 2025" (supported by the Ministry of Health, Labour and Welfare).
We will continue to ask "who is finance for?" as a financial partner, aiming to implement "finance as it should be" into society.
*1, *2 As of June 2025
┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
◆ Company Name: Broadminded Co., Ltd. (https://www.b-minded.com/)
◆ Representative: Kiyoshi Ito, President and CEO
◆ Headquarters: 33F Shibuya Sakura Stage SHIBUYA Tower, 1-1 Sakuragaokacho, Shibuya-ku, Tokyo 150-6233
◆ Established: January 2002
◆ Listed Market: Tokyo Stock Exchange Growth Market (Securities Code: 7343)
◆ Business Activities: Financial Partner Business
(FP consultation services and life planning support for individuals and corporations, and development and provision of digital products related to financial education/financial well-being)
┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
◆ Inquiries Regarding Press Releases and Interviews
Public Relations: Tominaga, Shimura
Please contact us using this form:
https://www.b-minded.com/contact/form-bmpr/
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