It is a support program provided by companies to help employees solve financial issues independently, from visualization to specialized consultation.

Why do companies support employees' finances?

Because the number of employees experiencing economic stress due to high prices is increasing, and it is important to prevent decreased productivity and turnover as part of human capital management.

Is privacy protected?

Privacy is protected because the system is designed for employees to use specialized support independently without direct company intervention.

A New Option for 'Money Issues' Companies Hesitate to Touch: Launching 'Financial EAP' to Support Employees' Autonomous Problem Solving

Published Apr 1, 2026 12:00 AM ・ Updated Jun 28, 2026 7:01 PM ・ 4 min read ・ Source: PR TIMES

Broadmind Inc. will launch 'Financial EAP' on March 31, a new corporate benefit service designed to help employees autonomously resolve financial stress caused by inflation and rising interest rates.

Broadmind Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kiyoshi Ito; Securities Code: 7343; hereinafter: the Company), which develops and provides financial services to support the realization of life plans with the purpose of 'unleashing the power of finance,' will begin offering the new service 'Financial EAP' on March 31. This service is a new support measure for employees' financial stress, enabling them to autonomously solve money problems.

■ What is Financial EAP? Originally, 'EAP' is an acronym for 'Employee Assistance Program', referring to programs that provide care for mental and physical disorders as an employee mental health measure. It has been a keyword attracting attention among managers and HR professionals in recent years.

We position 'Financial EAP' as a mechanism to support economic health, following the principles of traditional EAPs.

For money problems, just like health, **'early awareness' and 'appropriate professional support'** are crucial. Financial EAP assists in alleviating financial stress by comprehensively offering everything from the visualization of employees' economic status to improvement support and expert consultation.

■ Development Background In recent years, the environment surrounding household budgets has changed significantly due to the impact of inflation and rising interest rates. According to a survey by the Financial Services Agency *1, half of the people who have experienced borrowing within the last three years have regular employment, indicating that borrowing occurs even among those with stable jobs.

On the other hand, money problems are an extremely private theme deeply involved in individuals' lives. On the company side, there is a perception that 'we are interested but hesitant to intervene', and on the employee side, there is a psychology of 'not wanting the company to intervene even if we have concerns'. Therefore, 'non-intervention' for both companies and employees has been considered the most realistic response so far.

However, in recent years, employees' financial problems are no longer something companies can overlook.

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Source: PR TIMES
Category: New Product

A New Option for 'Money Issues' Companies Hesitate to Touch: Launching 'Financial EAP' to Support Employees' Autonomous Problem Solving

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