Developed by Trendsetting Men's Salon 'fifth': New Hair Styling Product 'w/fifth' is Born! Taking the Men's Styling Market to the Next Stage.

b-ex Inc., a hair care manufacturer celebrating its 50th anniversary, has partnered with 'fifth,' a rapidly growing men's salon known for its advanced perm techniques and trendsetting styles, to develop a new men's styling brand named 'w/fifth'. The new hair styling products will be available at all 'fifth' salons nationwide starting June 1, 2026, with plans to expand to variety stores in the future. The brand aims to provide a new styling experience that combines salon-quality results with easy daily reproducibility.