AXXZIA to Mark Its 15th Founding Anniversary and 5th Listing Anniversary in 2026

AXXZIA Inc. (Head Office: Shinjuku-ku, Tokyo; Representative Director: Duan Zhuo) will mark its 15th founding anniversary and 5th listing anniversary in 2026. Since its founding on December 21, 2011, AXXZIA has continued to develop products and brands with a sincere commitment to beauty under its corporate philosophy of sharing Asian beauty from Japan with the world. Even amid rapidly changing market conditions and trends, the company has continued to pursue quality, safety, and originality without being swayed by temporary fashions. This stance has formed the foundation of its 15-year journey. In 2021, roughly 10 years after its founding, AXXZIA went public. Since listing, the company has worked to expand its business foundation in Japan and overseas and enhance its brand value as a company with greater transparency and social responsibility. The 5th anniversary of its listing represents a period in which AXXZIA has further strengthened its corporate sustainability while sharing its growth process with society. As AXXZIA enters the milestone year of 2026, marking 15 years since its founding and 5 years since listing, the company expresses its sincere gratitude to customers, business partners, shareholders, and all stakeholders for their continued support. AXXZIA will pursue new initiatives aimed at further growth and enhancement of corporate value. AXXZIA will launch a special 15th anniversary website on May 15, a date that combines the meanings of its 15 years since founding and 5 years since listing. The website will look back on the company’s 15-year history from its founding to the present, while introducing the strengths it has built and its growth strategy for the next phase. Special website for AXXZIA’s 15th founding anniversary and 5th listing anniversary: https://axxzia.co.jp/15th/ The anniversary theme is “Be AXXZIA.” “Be” carries the meanings of Become, Beyond, and the very state of being. This anniversary is both a milestone and the beginning of a new challenge. Under the theme “Be AXXZIA,” the company will continue evolving and advancing to the next stage. To commemorate its 15th founding anniversary and 5th listing anniversary, AXXZIA has created an anniversary logo. The numbers “15” and “5” are organically intertwined and dynamically arranged within a circle, expressing the continuous circulation of gratitude built over 15 years and trust built over 5 years. The design contains energy toward the future and represents the company’s resolve as an entity dedicated to creating beauty. As it reaches its 15th anniversary, AXXZIA will move into its next growth phase based on the foundation it has cultivated. As the first initiatives, the company has launched two projects. The first is the appointment of a brand ambassador for LisBlanc, a skincare brand whose concept was renewed in October 2025 and which offers full-fledged age-appropriate care even for unstable skin. Ahead of a new product launch scheduled for June 2026, the company has decided to welcome a brand ambassador in May 2026, with details to be announced on May 21, 2026. The second is an AXXZIA creator collaboration project scheduled to begin in August 2026. Through co-creation with creators, the project will develop new brand expressions and value creation, with details planned for announcement around July 2026. Additional initiatives are also planned throughout the 15th anniversary year. AXXZIA was founded in 2011 as a skincare brand exclusively for beauty salons. Its Beauty Eyes series, developed in 2016 under the concept of bringing the essence of eye-area esthetic care into home care, became a major hit across Asia, including China. Today, the brand is available in Asian markets such as China and Singapore, as well as in the United States, Canada, Australia, and other regions. In Japan, AXXZIA products are well received through directly operated stores including AXXZIA GINZA SIX, AXXZIA Daimaru Shinsaibashi, AXXZIA Keio Department Store Shinjuku, AXXZIA Shibuya Hikarie ShinQs, and AXXZIA Namba CITY, as well as many department stores and variety shops.