Axxzia to Exhibit at the "30th China Beauty Expo (CBE)," One of China's Largest Exhibitions
Axxzia Inc. will exhibit at the "30th China Beauty Expo (CBE)" held in Shanghai, China, from May 12-14, 2026. The company will unveil its new product, "AG Theory Radiance Eye Sheet," from its popular AG Theory brand, aiming to promote the appeal of Japanese beauty products globally.
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- 📰 Published: May 7, 2026 at 21:00
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AXXZIA Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Zhuo Duan) will exhibit at the "30th China Beauty Expo" (China Beauty Expo, CBE), to be held in Shanghai, China, from May 12 (Tuesday) to May 14 (Thursday), 2026.
**About "China Beauty Expo" (China Beauty Expo, CBE)**
The "China Beauty Expo" in Shanghai is one of Asia's and indeed the world's top-class exhibitions. Last year, it boasted over 2,800 exhibitors and more than 310,000 visitors from 117 countries and regions, making it a grand beauty festival. It serves as a crucial platform connecting beauty industry professionals worldwide, with participants ranging from cosmetics, beauty appliances, and fragrance product manufacturers to OEM manufacturers, packaging, and raw material suppliers.
Our company, founded in 2011 with the philosophy "Transmitting Asian beauty from Japan to the world," has built its foundation on salon-exclusive products and has since expanded its business into overseas markets and e-commerce channels. Our products are highly favored by many in Asia, and through this exhibition, we aim to communicate the appeal of our products to customers not only in Japan but across the globe.
**Event Overview**
Event Name: "30th China Beauty Expo" (China Beauty Expo, CBE)
Date: May 12 (Tuesday) - May 14 (Thursday), 2026
Time: 9:00 - 18:00 (until 15:00 on the last day) *Local time
Venue: Shanghai New International Expo Center
Booth No.: Hall E7 C09
**Unveiling a New Product from "AG Theory," a Popular Brand in Asia**
"AG Theory" is a brand for women who wish to continue shining beautifully. Its inner care drink "AG Drink XI" is particularly popular in China, having surpassed a cumulative sales of 2 million boxes*¹ in the series. At this exhibition, we will showcase the new product "AG Theory Radiance Eye Sheet," which was born from the AG Theory skincare line and contains ingredients linked to "AG Drink XI."
**■ AG Theory Radiance Eye Sheet**
This sheet mask provides special eye area care with a unique shaped sheet that covers not only the eye area but also bunny lines and the glabella. The rich, viscous beauty serum contains "Sugar Flower Mix*²," which addresses dry dullness, 6 types of peptides*³ focusing on advanced science, and triple collagen*⁴ including type 17 collagen. The sheet, generously soaked in beauty serum, adheres snugly to the eyes, allowing the serum to slowly penetrate the stratum corneum, leading to firm and radiant eyes.
**About AXXZIA**
Axxzia was established in 2011 as a skincare brand exclusive to aesthetic salons. In 2016, its "Beauty Eyes" series, developed with the concept "Bringing the essence of eye aesthetics to home care," became a major hit in Asia, including China. Currently, it operates in various Asian countries such as China and Singapore, as well as in America, Canada, and Australia. In Japan, its products are well-received at numerous stores, including directly managed stores "AXXZIA GINZA SIX," "AXXZIA Daimaru Shinsaibashi," "AXXZIA Keio Department Store Shinjuku," "AXXZIA Shibuya Hikarie ShinQs," and "AXXZIA Namba CITY," as well as department stores and variety shops.
**Official Website/SNS**
・Official HP: https://axxzia.co.jp/
・Official EC: https://axxzia.jp/
・Stores: https://axxzia.co.jp/stores/
・Official Instagram: @axxzia_jp https://www.instagram.com/axxzia_jp
*¹ Cumulative sales of "AG Drink" series: From launch in August 2016 to end of January 2026 (according to our company's research)
*² Sugar Flower refers to plant ingredients that produce sweet flowers, common to "AG Theory." Firming/lustre ingredients: Rhododendron Ferrugineum Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Plantago Major Seed Extract, Saxifraga Sarmentosa Extract, Houttuynia Cordata Extract, Crataegus Cuneata Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Anthemis Nobilis Flower Extract, Morus Alba Root Extract, Foeniculum Vulgare (Fennel) Fruit Oil, Poria Cocos Extract.
*³ Firming ingredients: Acetyl Hexapeptide-8, Dipeptide-2, Acetyl Tetrapeptide-5, Hexapeptide-9, Carnosine, Dipeptide Diaminobutyroyl Benzylamide Diacetate.
*⁴ Moisturizing ingredients: Type 17 collagen (collagen), fish collagen.
**About "China Beauty Expo" (China Beauty Expo, CBE)**
The "China Beauty Expo" in Shanghai is one of Asia's and indeed the world's top-class exhibitions. Last year, it boasted over 2,800 exhibitors and more than 310,000 visitors from 117 countries and regions, making it a grand beauty festival. It serves as a crucial platform connecting beauty industry professionals worldwide, with participants ranging from cosmetics, beauty appliances, and fragrance product manufacturers to OEM manufacturers, packaging, and raw material suppliers.
Our company, founded in 2011 with the philosophy "Transmitting Asian beauty from Japan to the world," has built its foundation on salon-exclusive products and has since expanded its business into overseas markets and e-commerce channels. Our products are highly favored by many in Asia, and through this exhibition, we aim to communicate the appeal of our products to customers not only in Japan but across the globe.
**Event Overview**
Event Name: "30th China Beauty Expo" (China Beauty Expo, CBE)
Date: May 12 (Tuesday) - May 14 (Thursday), 2026
Time: 9:00 - 18:00 (until 15:00 on the last day) *Local time
Venue: Shanghai New International Expo Center
Booth No.: Hall E7 C09
**Unveiling a New Product from "AG Theory," a Popular Brand in Asia**
"AG Theory" is a brand for women who wish to continue shining beautifully. Its inner care drink "AG Drink XI" is particularly popular in China, having surpassed a cumulative sales of 2 million boxes*¹ in the series. At this exhibition, we will showcase the new product "AG Theory Radiance Eye Sheet," which was born from the AG Theory skincare line and contains ingredients linked to "AG Drink XI."
**■ AG Theory Radiance Eye Sheet**
This sheet mask provides special eye area care with a unique shaped sheet that covers not only the eye area but also bunny lines and the glabella. The rich, viscous beauty serum contains "Sugar Flower Mix*²," which addresses dry dullness, 6 types of peptides*³ focusing on advanced science, and triple collagen*⁴ including type 17 collagen. The sheet, generously soaked in beauty serum, adheres snugly to the eyes, allowing the serum to slowly penetrate the stratum corneum, leading to firm and radiant eyes.
**About AXXZIA**
Axxzia was established in 2011 as a skincare brand exclusive to aesthetic salons. In 2016, its "Beauty Eyes" series, developed with the concept "Bringing the essence of eye aesthetics to home care," became a major hit in Asia, including China. Currently, it operates in various Asian countries such as China and Singapore, as well as in America, Canada, and Australia. In Japan, its products are well-received at numerous stores, including directly managed stores "AXXZIA GINZA SIX," "AXXZIA Daimaru Shinsaibashi," "AXXZIA Keio Department Store Shinjuku," "AXXZIA Shibuya Hikarie ShinQs," and "AXXZIA Namba CITY," as well as department stores and variety shops.
**Official Website/SNS**
・Official HP: https://axxzia.co.jp/
・Official EC: https://axxzia.jp/
・Stores: https://axxzia.co.jp/stores/
・Official Instagram: @axxzia_jp https://www.instagram.com/axxzia_jp
*¹ Cumulative sales of "AG Drink" series: From launch in August 2016 to end of January 2026 (according to our company's research)
*² Sugar Flower refers to plant ingredients that produce sweet flowers, common to "AG Theory." Firming/lustre ingredients: Rhododendron Ferrugineum Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Plantago Major Seed Extract, Saxifraga Sarmentosa Extract, Houttuynia Cordata Extract, Crataegus Cuneata Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Anthemis Nobilis Flower Extract, Morus Alba Root Extract, Foeniculum Vulgare (Fennel) Fruit Oil, Poria Cocos Extract.
*³ Firming ingredients: Acetyl Hexapeptide-8, Dipeptide-2, Acetyl Tetrapeptide-5, Hexapeptide-9, Carnosine, Dipeptide Diaminobutyroyl Benzylamide Diacetate.
*⁴ Moisturizing ingredients: Type 17 collagen (collagen), fish collagen.