What is the name of the brand holding its first pop-up event at Fukuoka PARCO in 2026?

The brand holding its first pop-up event at Fukuoka PARCO in 2026 is BELLE BAI, a brand developed by M&D Co., Ltd., a subsidiary of AXXZIA Group.

Which company operates the BELLE BAI brand and when was it launched?

The BELLE BAI brand is operated by M&D Co., Ltd., a subsidiary of AXXZIA Inc., and it was launched in October 2025.

Where and during what dates will the BELLE BAI pop-up store be held in 2026?

The BELLE BAI pop-up store will be held at Fukuoka PARCO Main Building 1F GATE from March 31, 2026 (Tuesday) to April 5, 2026 (Sunday).

What types of products will be available for purchase at the BELLE BAI pop-up store?

At the BELLE BAI pop-up store, visitors can experience and purchase five types of Eau de Parfum personal fragrances inspired by different themes.

How does the BELLE BAI brand suggest customers choose their preferred fragrance?

BELLE BAI suggests customers choose their fragrance by 'BELL NUMBER,' a method based on personal sensibilities, personality, and daily mood.

“BELLE BAI,” a brand developed by AXXZIA Group’s M&D Co., Ltd., to hold its first-ever POP UP at Fukuoka PARCO

Published Mar 30, 2026 9:00 PM ・ Updated Jun 17, 2026 9:06 AM ・ 5 min read ・ Source: PR TIMES

AXXZIA Inc. announced that its subsidiary, M&D Co., Ltd., will host the first-ever pop-up store for its signature brand, "BELLE BAI," at Fukuoka PARCO from March 31 to April 5, 2026. The event will allow customers to experience and purchase the brand's five distinct personal fragrances.

AXXZIA Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Duan Zhuo) is pleased to announce that its subsidiary, M&D Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Masahide Kurisaki; hereinafter "M&D"), will hold the first-ever pop-up store for its signature brand, "BELLE BAI," at Fukuoka PARCO for a limited time from March 31 (Tue) to April 5 (Sun), 2026.

"BELLE BAI" is an original brand born from the desire of Fukuoka-based M&D to "deliver beauty from Fukuoka." It was launched last October, combining AXXZIA’s creative strengths with the e-commerce sales data that M&D has cultivated over many years.

We are now holding the brand's first-ever pop-up at Fukuoka PARCO starting March 31, 2026. At the pop-up, you can experience and purchase the five types of personal fragrances offered by "BELLE BAI." This is a special opportunity to immerse yourself in the brand's world and find the perfect scent for you, so we look forward to seeing you there.

BELLE BAI POP UP Overview

Dates: March 31, 2026 (Tue) – April 5, 2026 (Sun) Location: Fukuoka PARCO Main Building 1F GATE (2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture) Business Hours: 10:00 – 20:30 Access: - Directly connected to Tenjin Station (West Exit, Exit 7) on the Municipal Subway Airport Line - Immediately adjacent to the North Gate of Nishitetsu Fukuoka (Tenjin) Station on the Nishitetsu Tenjin Omuta Line - Immediately adjacent to bus stops for various routes served by Nishitetsu Bus

"BELLE BAI BELL NUMBER": Personal fragrances you can choose based on your sensibilities, personality, and mood of the day

An Eau de Parfum housed in a chic bottle, featuring five scents inspired by a variety of themes. BELLE BAI introduces a new style of choosing by "BELL NUMBER," accompanied by the story woven into each scent. Whether you are seeking tranquility, wanting to spread your wings in freedom, or looking to be healed by nature— You can choose the perfect scent to match your mood that day or your own personal sensibilities.

BELLE BAI BELL NUMBER 1/3/5/7/9 Eau de Parfum Content: 50mL Price: 3,300 yen (tax included) Official Website: https://mdco.world/bellebai/

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Source: PR TIMES
Category: event

“BELLE BAI,” a brand developed by AXXZIA Group’s M&D Co., Ltd., to hold its first-ever POP UP at Fukuoka PARCO

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